Internationally acclaimed South African cream liqueur, Amarula, announced that they have named EVINS Communications Ltd. as their U.S. public relations agency of record for special programming in 2017.
EVINS will handle all U.S. public relations activities for the launch of Amarula’s new “Don’t Let Them Disappear” campaign in partnership with WildlifeDirect, a non-profit conservation team dedicated to saving the world’s remaining South African elephants.
The decision was made after EVINS was selected through a closed RFP process, and was announced by JC Iglesias, Vice President of Marketing for Terlato Distell Artisan Spirits, whose team handles the marketing initiatives for Amarula.
EVINS will manage all media initiatives nationwide for the brand’s important new charitable campaign. “The research, professional experience, strategic planning and exciting creative that EVINS represents makes them the ideal partner for Amarula and this important campaign we are launching,” said Iglesias. “Throughout the RFP process, EVINS displayed not only that they could come up with strong creative ideas, based on sound insights, but that they were motivated partners in bringing the Amarula culture and mission to life. We couldn’t be more excited to be aligning ourselves with them for this campaign.”
“Amarula is a terrific product with an important mission that our entire agency is excited to get behind,” said Drew Tybus, Vice President of the Food, Wine & Spirits Division at EVINS. “We’re honored to have been selected by Terlato Distell Artisan Spirits for this initiative, and look forward to applying our experience and creative abilities towards helping them achieve great results.”