Allison+Partners announced that it has further expanded its global content creation and marketing capabilities with the addition of several new video production specialists, animators, illustrators and producers in the U.S and Thailand. The team will work as part of Allison+Partners’ All Told group, led by Cathy Planchard.
“As the demand for quick-turn content creation continues to grow, it’s critical that we are able to meet the demands from CMOs by delivering timely and compelling branded content campaigns that leverage today’s news cycles and pop culture trends,” said Planchard, partner and president of All Told. “By adding seasoned professionals in San Francisco and Bangkok, along with recent All Told Asia MD hire Paul Mottram, we are well-positioned to deliver on that need globally.”
In San Francisco, Allison+Partners has brought on the four principals of Bloom Studios, a creative agency that specializes in video production, animation, web and design. Bloom will bring its clients to Allison+Partners, as well as access to their talented network of content specialists across the U.S. Allison+Partners has already partnered with Bloom on numerous projects over the past year, including Dignity Health’s “Hello Human Kindness” campaign, which has earned several industry award nominations.
“We joined Allison+Partners because we felt our brands were aligned both culturally and aesthetically,” said Darryl Kirchner and Fabian Molina, co-founders and creative directors for Bloom. “We instantly felt like an extension of the family through our work together, and are excited to be part of the Allison+Partners team, developing compelling content that engages consumers and drives meaningful results for brands.”
In Bangkok, Allison+Partners has added six experienced team members that specialize in journalism, editing, videography, animation and design. The group has done work for clients around the world, and will be led by Managing Director Whitney Small.
“Working with Allison+Partners’ content team across the network will allow us to leverage global production cycles for clients,” said Small. “We also work in a myriad of languages and have a deep understanding of Asia Pacific markets, which ensures that nothing gets lost in translation.”
All Told, a division that combines the agency’s research, content, creative, digital and measurement expertise into one robust centralized offering was established in June 2015 to deliver integrated storytelling for clients across the globe. Since then, the group has added significant bench strength to the team, bringing on integrated brand strategists, research analysts and measurement experts. The group is on track to reach $5 million in revenue by the end of the year.