Adam Ritchie Brand Direction Tapped By Crystal Lagoons

Crystal Lagoons, a Santiago, Chile-based creator of the world’s largest swimming pools, has announced it will open its first U.S. office and use its patented water purification technology to cool power plants. It has selected Adam Ritchie Brand Direction ( to lead communications efforts for its U.S. launch.

"The scale of what Crystal Lagoons has already done is impressive," said Adam Ritchie, principal of Adam Ritchie Brand Direction. "Now they’ve chosen to use their technology to help solve a problem."

The communications program developed by Adam Ritchie Brand Direction will target national business, science and technology, real estate and travel media. It will raise awareness of the company’s entry into the U.S. and its new manmade cooling ponds, designed to cut thermal pollution from power plants, while conserving energy, water and aquatic life.

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