Adam Ritchie Brand Direction Selected By Urbini

The new juvenile products brand, Urbini, which makes versatile baby gear that crosses every boundary to delight parents and babies everywhere, has selected Adam Ritchie Brand Direction (www.aritchbrand.com) as its public relations agency of record.

Urbini kicked off its US launch by announcing the release of the world’s lightest full-featured stroller, which uses a special aluminum it developed and sold to the aerospace industry for use on a new satellite.

Adam Ritchie Brand Direction will support Urbini and its line of new products, which includes the world’s lightest full-featured stroller, a surprisingly compact travel system, an extremely versatile 3-in-1 travel system and an infant car seat with a super lightweight carrier. The launch program will target digital and print media, and include event support.

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