Adam Ritchie Brand Direction (www.aritchbrand.com) has been named global communications agency for Nuna, a Dutch company that makes premium and practical baby gear. Work for Nuna will involve brand strategy and communication across the company’s international network of public relations agencies.
The global PR program driven by Adam Ritchie Brand Direction will highlight Nuna’s smart Dutch design, style blended with the reality of having kids, ability to grow with the child, compactness, quality and durability. The work will span traditional and social media marketing.
Nuna is a Dutch company that makes premium and practical baby gear. It was founded by a parent who wanted style along with functionality, and felt consumers like himself were going underserved. So he took his experience as a father of two, went to the Netherlands, found a passionate young product team in Amsterdam, a hotbed of smart design, and created Nuna.