Adam Ritchie Brand Direction Lands Two New Clients

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Who says you can't teach an old dog new tricks?

Treadmill desks aimed at changing the way we work, and high tech stickers that make the impersonal, personal, are the latest additions to the client roster at Adam Ritchie Brand Direction (www.aritchbrand.com).

LifeSpan, a Salt Lake City-based fitness gear manufacturer, has chosen Adam Ritchie as its communications agency of record. LifeSpan is introducing a treadmill desk that lets people walk and work at the same time. Adam Ritchie will help LifeSpan launch several new products, including the Treadmill Desk, over the course of 2012. The launch programs will target online health, lifestyle and technology media, as well as media influencers.

stkr.it, a New York City-based social media brand that helps people share and archive their memories by creating digital connections to physical items, has chosen Adam Ritchie as its communications agency of record. stkr.it makes QR code stickers that can be customized to contain personal messages, for embedding on items like greeting cards and gifts. The communications program developed by Adam Ritchie Brand Direction will highlight unique uses of the stickers, and target national technology, publishing, retail and gift industry media. ARBD will also support the brand at key industry events.