Active Interest Media announced the promotion of Andy Hawk to Managing Director of AIM’s Mountain Group. Expanding on his role as Managing Director for Warren Miller Entertainment, Hawk will now oversee AIM’s full portfolio of Mountain Group properties, including SKI magazine, Warren Miller Entertainment and Custom Production and the SIA Snow Show Daily.
“Under Hawk’s leadership, Warren Miller has emerged as one of AIM’s best-performing brands this year,” says Andrew Clurman, AIM’s President and Chief Executive Officer. “Hawk has demonstrated great leadership of the Warren Miller team, and his compelling ideas to innovate and grow the entire Mountain Group make him the ideal person to lead AIM’s Mountain brands.”
In addition to these marquee brands, the Mountain Group offers online courses as part of AIM’s Adventure University and partners with key snowsports industry clients to provide strategic marketing solutions through AIM’s marketing services division, Catapult Creative Labs.
“This is an incredible time to be stepping into this role with the Mountain Group,” says Hawk. “Snowsports enthusiasts have long seen SKI and Warren Miller as their beacons of stoke, and what we have on tap for those brands is innovative and forward-looking. Now having all of our staff expertise aligned to provide consumer education content and world-class marketing services provides endless potential for our group and our clients.”
Hawk joined AIM in 2013 as Director of Industry Partnerships for Warren Miller Entertainment, and was subsequently promoted to Managing Director. During his tenure, the company’s revenues grew substantially through innovative video production and television partnerships. He began his career as SKI’s marketing intern in 2001, before becoming an advertising sales rep. He later served as publisher of Ski Racing magazine and then as marketing director for the Professional Ski Instructors of America and the American Association of Snowboard Instructors.