Valerie Cole has joined ab+c (www.a-b-c.com) as a Digital Media Analyst. She will analyze online media programs, develop campaign performance reports, incorporate measurement into current marketing initiatives and report on clients’ brand presence across social media channels.
"Clients are requesting more advanced online measurement, so we need to bring in talented people, who can provide these skills," notes John Hawkins, president and CEO of ab+c. "Valerie’s previous experience with Google Analytics and other campaign measurement tools will benefit the agency tremendously."
Previously, Cole worked as a strategy analyst at DiD, a marketing agency in Philadelphia.