360PR Hires Ridge as Content/Community Manager

360 Public Relations (www.360pr.com) announced the expansion of 360PR Social, the agency’s cross-practice team of digital and social media experts, with the addition of Lesley Ridge as Content/Community Manager.

"Lesley brings an impressive breadth of digital and social campaign experience and a strategic, disciplined approach to blending two of the most important elements for fueling brand conversations online—content and community," said 360PR CEO Laura Tomasetti.

Ridge is working alongside 360PR’s team of interactive designers and client teams to develop digital and social media strategies, build, integrate and enhance online channels, and create and implement robust content calendars – all aimed at fueling online engagement. She leads 360PR Social, a cross-agency team of digital devotees, establishing best practices and a tool set for content development, community management, and listening, tracking and evaluating brand conversations.

"This is a fascinating time to be entrenched in social media and be working to extend our clients’ presence across multiple platforms," said Ridge. "2012 is going to be a pivotal year for brands to sharpen their social media focus, hitting specific benchmarks on established networks such as Facebook, Twitter and YouTube, while engaging and capturing new audiences on emerging platforms such as Google+, Pinterest, and Instagram."

Prior to k-global, Ridge had a unique opportunity to work with the AT&T Foundation and America’s Promise Alliance, Colin Powell’s education non-profit, at VOX Global.

PR Biz Update PR Agency News PR People Marketing Trends
Brand engagement, connected interactions, Customer engagement, customer relationships, David Panek, Forbes Insights, individualized marketing, Marketing, marketing agility, Personalization, Pr, Public relations, Teradata Marketing Applications
Individualized Marketing in Focus: New Research Highlights How Marketing Agility and Brand Engagement Benefit

Teradata Marketing Applications and Forbes Insights recently announced findings from their...

24/7 email access, Accountemps, Bill Driscoll, leadership challenge, leading by example, Marketing, personal time, Pr, Public relations, summertime blues, vacation reluctance, vacation time
Summertime Blues: 41 Percent of Workers Take Fewer Vacation Days to Avoid Returning to More Work, New Study Finds

Despite bluer skies and warmer weather, some workers are feeling a...

brand reputation, Bruce Temkin, Chick-fil-A PR, Customer experience, customer loyalty, Customer service, fast food industry, Marketing, Pr, Public relations, service declines, Subway PR, Temkin Group
Chick-fil-A and Subway Earn Top Customer Experience Ratings for Fast Food Chains in New Temkin Group Rankings

Sonic Drive-In, Dairy Queen And Burger King See Largest YOY Declines ...

Thought Leaders On Deadline
blaming the public, Gary Frisch, lengthy TSA screenings, Marketing, misguided messaging, Pr, PR patdown, Public relations, Swordfish Communications, TSA challenges, TSA issues
PR Patdown: Blaming Travelers for Long Security Lines Shows the TSA Just Doesn’t Get It

By Gary Frisch, Founder and President, Swordfish Communications I don’t use...

communications preferences, four-generation workforce, Lisa Eifert, Marketing, mass notification services, multigenerational communication, multimodal messaging, One Call Now, Pr, Public relations, Send Word Now
Multigenerational Communication: Bridging the Gap Between Today’s Four-Generation Workforce

By Lisa Eifert, Director of Marketing, One Call Now While dissecting...

content creation, Content marketing, content sharing, Inbound marketing, inbound strategy, Marketing, Marketing strategy, MediaMiser, Pr, PR and marketing, PR plan, PR pros, PR strategy, Public relations, SEO, SEO keywords, Social media, traditional PR, Whitney Zelmer
3 Ways to Incorporate Inbound Marketing Into Your PR Strategy

By Whitney Zelmer, Award & Marketing Coordinator, Bulldog Reporter The public...