360PR Hires Ridge as Content/Community Manager

360 Public Relations (www.360pr.com) announced the expansion of 360PR Social, the agency’s cross-practice team of digital and social media experts, with the addition of Lesley Ridge as Content/Community Manager.

"Lesley brings an impressive breadth of digital and social campaign experience and a strategic, disciplined approach to blending two of the most important elements for fueling brand conversations online—content and community," said 360PR CEO Laura Tomasetti.

Ridge is working alongside 360PR’s team of interactive designers and client teams to develop digital and social media strategies, build, integrate and enhance online channels, and create and implement robust content calendars – all aimed at fueling online engagement. She leads 360PR Social, a cross-agency team of digital devotees, establishing best practices and a tool set for content development, community management, and listening, tracking and evaluating brand conversations.

"This is a fascinating time to be entrenched in social media and be working to extend our clients’ presence across multiple platforms," said Ridge. "2012 is going to be a pivotal year for brands to sharpen their social media focus, hitting specific benchmarks on established networks such as Facebook, Twitter and YouTube, while engaging and capturing new audiences on emerging platforms such as Google+, Pinterest, and Instagram."

Prior to k-global, Ridge had a unique opportunity to work with the AT&T Foundation and America’s Promise Alliance, Colin Powell’s education non-profit, at VOX Global.

We've updated our Privacy Policy. Read the updated policy →

PR Biz Update PR Agency News PR People Marketing Trends
Data Integration on the Mechanism of Metal Gears in the design of information related to business technology
Data Integration Challenge: The Real Barriers and Opportunities Presented by the Industrial Internet of Things

Data intelligence platform developer Bit Stew Systems recently released the findings...

Group of young business people in smart casual wear looking bored while sitting together at the table and looking away
The Failure of Corporate Meeting Culture: New Report Highlights the Key Reasons, Costs and Employee Impact

Corporate meetings are ineffective for three key reasons—insufficient preparation, outdated conference...

Billie Jean King Leadership Initiative, business transformation, Deloitte, Marketing, Millennial Majority, millennial workforce, Millennials in leadership roles, Pr, Public relations, purpose-driven culture, workforce majority, workplace culture
A New Era Begins: The Millennial Majority Has Arrived—They're Moving into Leadership & Driving Transformation

Gen Y’s’ Purpose-Driven Work Ethic Is Changing the Way Business Gets...

Thought Leaders On Deadline
client relationships, communications messaging, communications relationships, Gotham PR, internal relationships, Lindsay Cosner, Marketing, Pr, PR ingenuity, Public relations, startup communications
The Two Pillars of Successful Startup Communications

By Lindsay Cosner, Account Supervisor, Gotham PR One might say we...

business pain points, campaign budget, client differentiation, client relationships, Marketing, MediaMiser, Pr, PR client, PR process, PR pros, project budget, project deadlines, Public relations, Target audience, Whitney Zelmer
8 Crucial Questions Every PR Pro Needs to Ask Their Client Before Getting Started

By Whitney Zelmer, Award & Marketing Coordinator, Bulldog Reporter You’ve reached...

ginny-brocker
Navigating the Polarizing World of Influencer Marketing

By Ginny Brocker, PR and Social Media Account Manager, Hiebing Influencer...