360 Public Relations (www.360pr.com) announced the expansion of 360PR Social, the agency’s cross-practice team of digital and social media experts, with the addition of Lesley Ridge as Content/Community Manager.
"Lesley brings an impressive breadth of digital and social campaign experience and a strategic, disciplined approach to blending two of the most important elements for fueling brand conversations online—content and community," said 360PR CEO Laura Tomasetti.
Ridge is working alongside 360PR’s team of interactive designers and client teams to develop digital and social media strategies, build, integrate and enhance online channels, and create and implement robust content calendars – all aimed at fueling online engagement. She leads 360PR Social, a cross-agency team of digital devotees, establishing best practices and a tool set for content development, community management, and listening, tracking and evaluating brand conversations.
"This is a fascinating time to be entrenched in social media and be working to extend our clients’ presence across multiple platforms," said Ridge. "2012 is going to be a pivotal year for brands to sharpen their social media focus, hitting specific benchmarks on established networks such as Facebook, Twitter and YouTube, while engaging and capturing new audiences on emerging platforms such as Google+, Pinterest, and Instagram."
Prior to k-global, Ridge had a unique opportunity to work with the AT&T Foundation and America’s Promise Alliance, Colin Powell’s education non-profit, at VOX Global.