360PR Hires Ridge as Content/Community Manager

360 Public Relations (www.360pr.com) announced the expansion of 360PR Social, the agency’s cross-practice team of digital and social media experts, with the addition of Lesley Ridge as Content/Community Manager.

"Lesley brings an impressive breadth of digital and social campaign experience and a strategic, disciplined approach to blending two of the most important elements for fueling brand conversations online—content and community," said 360PR CEO Laura Tomasetti.

Ridge is working alongside 360PR’s team of interactive designers and client teams to develop digital and social media strategies, build, integrate and enhance online channels, and create and implement robust content calendars – all aimed at fueling online engagement. She leads 360PR Social, a cross-agency team of digital devotees, establishing best practices and a tool set for content development, community management, and listening, tracking and evaluating brand conversations.

"This is a fascinating time to be entrenched in social media and be working to extend our clients’ presence across multiple platforms," said Ridge. "2012 is going to be a pivotal year for brands to sharpen their social media focus, hitting specific benchmarks on established networks such as Facebook, Twitter and YouTube, while engaging and capturing new audiences on emerging platforms such as Google+, Pinterest, and Instagram."

Prior to k-global, Ridge had a unique opportunity to work with the AT&T Foundation and America’s Promise Alliance, Colin Powell’s education non-profit, at VOX Global.

We've updated our Privacy Policy. Read the updated policy →

PR Biz Update PR Agency News PR People Marketing Trends
double exposure of businessman hand working with new modern computer and business strategy as concept
Legacy Marketing Budget Roadmap: Millennials Are Disrupting the Age-Old Balance of Marketing Power, Study Says

Millennial small and medium sized business (SMBs) leaders are redefining the...

Fairsail, five-generation workforce, holistic understanding, HR challenges, HR leaders, life expectancy, Marketing, modern workforce, people challenges, people scientists, Pr, predictive insights, Public relations, workforce challenges
Five Generations Flying Blind: Today's HR Challenges Find Businesses Hiring “People Scientists” to Gain Better Insight

There have never been so many generations in the workplace, causing...

brand curse, Brand engagement, Brand Keys. social networking brands, Brand loyalty, consumer expectations, customer loyalty, digital brands, emotional engagement, loyalty leaders, loyalty shift, Marketing, Pr, Public relations, Robert Passikoff
2016’s Brand Loyalty Leaders: Increasing Digital Domination Sees Traditional Brands Losing More Ground

Google, Amazon, Apple, Netflix & Facebook Define Loyalty for Consumers More...

Thought Leaders On Deadline
advertising clients, agency clients, business relationships, client relationships, comms clients, Dave Marinaccio, difficult clients, human factor, LMO Agency, Marketing, Pr, Public relations
Dealing with Difficult Comms Clients: Find a Way to Love Them, Or Learn to Let Them Go

By Dave Marinaccio, CCO and Co-Founder, LMO Agency “It’s not personal,...

AirPR, journalist pitching, journalist research, Lorraine Sanders, Marketing, Media Relations, media strategist, medias entrepreneur, Pr, PR pitching, Public relations, Rebekah Iliff, thought leadership
Exploring Today’s Media Landscape: A Journalist Turned Media Entrepreneur Talks PR

By Rebekah Iliff, Chief Strategy Officer, AirPR Pitching journalists is a...

3BL Media, Corporate sustainability, CSR perspectives, Domtar Corporation, Gary Weiland, Marketing, Pr, Public relations, sustainability content, sustainability efforts, Sustainability reporting
CSR Perspectives: Getting Your Company’s Sustainability Efforts Recognized

By Gary Weiland, Strategic Communications Consultant Like many companies, every year...