Find out about the exciting changes at Bulldog Reporter!

Bulldog Reporter has moved to a new, forever home at agilitypr.com/bulldogreporter

Our 'parents', Agility PR Solutions, decided it was time to update the ol’ dog house, and rather than undergoing a long, painful website renovation, we just moved in with them!

Don't worry - we will continue delivering the most important news and relevant opinion pieces you've come to expect from Bulldog Reporter, we've just made it easier to scan and read articles, especially on mobile devices.

And keep an eye out for our streamlined and mobile-friendly daily email - or opt for our new weekly summary!

Who says you can't teach an old dog new tricks?

Hide message

2015 Trends: Shift to Mobile Advertising, Cross Device Strategies and Native Formats Will Boost Return on Ad Spend for Marketers

Report Examines eCommerce Outlook from Webrooming to Mobile Shopping

Performance marketing technology company Criteo recently released its 2015 eCommerce Industry Outlookreport, which highlights key trends that will have a significant impact on the industry over the course of the year. The report helps advertisers stay ahead of the curve and adjust their marketing strategies and investments to align with consumers’ evolving online shopping behaviors.

Criteo’s predictions, based on data insights from billions of online transactions, include:

  1. Enhancing cross-device capabilities will be a major focus as 58 percent of retail executives and ad agencies rank the technology as the most important of their 2015 mobile marketing efforts1
  2. Rapid growth in native advertising will be driven by programmatic buying
  3. Brick-and-mortar retailers will heavily focus on online strategies as webrooming and showrooming will have an increasing impact on sales
  4. Retailers will put a heavy emphasis on app re-engagement as 42 percent of retail executives and ad agencies rank consumer engagement as the primary goal of mobile app strategies2

"2015 will be a dynamic year for the eCommerce industry as consumer online shopping behavior continues to evolve at a rapid pace. The growth in time spent across multiple screens means marketers need to manage more complexity when targeting consumers," said Eric Eichmann, president and COO of Criteo, in a news release.

"Advertisers who stay ahead of the curve by making sound investments in solutions like cross-device targeting and mobile-optimized websites and apps will be best positioned to meet consumer demand and generate sales,” he added.

Source: PR Newswire; edited by Richard Carufel

We have a new, forever home! Visit agilitypr.com/bulldogreporter for new stories!