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115 Must-Know Facts About Social Media

Content marketing, content promotion,, Keyword research, Marketing, marketing audience, marketing mistakes, Pr, proofreading, Public relations, Rich Kahn, SEOBy Josh Wardini, Community Manager, Skilled.Co

In June 2007 Twitter reached a milestone of 400,000 total Tweets posted. On average, today, more Tweets than that are made every single minute. We have all witnessed the meteoric growth of social media. It is unavoidable in our day to day lives, but the sheer scale of that growth is not always appreciated. The most popular social media platform is Facebook with 1.59 billion users. That is approximately 23% of the entire world’s population. The single most popular person on Facebook is football superstar Cristiano Ronaldo with over 114,66 million likes. The most followed person on Twitter is music icon Katy Perry with over 90,35 million followers.

Broad Demographics

The demographics of social media users are varied and diverse. In fact data suggests that around 31% of the entire world’s population are regular users, with close to half in most regions of the world. With the exception of Central & South Asia, the Middle East and Africa. In terms of gender there are some slight differences between networks. The biggest difference is Instagram where 65% of users are female. In general posting updates, sharing photos and being ‘social’ is not gender specific, it is something all genders engage in.

Invaluable for Businesses

Social media is invaluable for businesses. Social media uses transcend demographics and has the mechanisms already put in place to target specific audiences. This means that businesses are able to target wide audiences as well as specific target groups as part of their online marketing strategy. Studies have reported that the best time to post on Twitter is Monday and Friday, between 12 and 3pm, and between 5 and 6pm in particular on Wednesday. It has been reported that 85% of teenagers use Youtube and 65% of millennials consume their news through Facebook. It is this type of data that companies need to take into account when they spend the predicted $17,34 billion on their social media campaigns in 2019.

Check out the infographic below for lots more facts about social media and how it is becoming an integral part of our daily lives and business operations.

It has only been about ten years since social media really became a big thing. Yes, it was around for a while before then in one way or another, but it just wasn’t on the same scale as we see today. Now in 2016, almost one third of the world population is on social media—31% to be exact. The highest usage comes from North and South America, at 59% and 50% of the populations respectively.

The regions with the lowest usage of social media and therefore the biggest areas for potential growth for social media demographics in the years to come, are in Central and South Asia, and Africa. In these regions, only around 10% or less of the population say that they do not use any kind of social media. This is predicted to change fairly rapidly as access to internet and smartphones increases.

However, as access to internet services grows social media use does not increase at the same rate. From 2014 to 2016, the percentage of the world population with internet access grew from 35% to 46%. During this same period, the number of people who use social media only grew from 26% to 31%. There could be a number of reasons for this. For example, this could include the number of people who had previously used social media and have now abandoned it, or it could mean that only half of new internet users are interested in social media. It is most likely that it is a mix of the two examples given.

One of the best social media facts of 2016 to look at to gain a better understanding of which social media platform is currently the most popular, is the percentage of users who login/view their page daily. Facebook is winning this particular battle right now with 70% of its users coming back every day. Instagram is also doing very well, with over half (59%) of its users returning on a daily basis. Twitter, LinkedIn, and Pinterest make up the rest of the top five for this metric with 38%, 27%, and 22% respectively.

Facebook Statistics

We had to give Facebook statistics its own section here, because they are simply dominating the social media industry at the moment. You saw above and in the infographic that Facebook is winning when it comes down to how many of its users are returning to the site every day, but there is a lot more to know.

At the time of making this infographic, Facebook had around 1.6 billion active users from all around the world. This number only includes users who have been active within the past month and therefore does not include the millions of people who no longer use the service.

Due to the fact that Facebook has so many users on a truly global scale, it has made the company responsible for almost a quarter (22%) of mobile internet advertising revenue. With all other aspects considered, this makes the company worth over 300 billion dollars. This is about 20 times more than the platform in second place for revenue, LinkedIn, and about 100 times more than Instagram.

Social Media Facts For Business

The ways in which people talk about and interact with your business through social media can make or break you. One mistake, one awkward or ill-timed post could change your image from fan favorite one day to the target of endless jokes the next day. You could have a million followers who love you or you could have a lonely little page with a few dozen people who just stumbled across it.

So, when it comes down to marketing and creating a social media strategy for your business where should you be concentrating your efforts? Well, Facebook for a start. Everyone who is attempting to sell a product or otherwise increase brand awareness in 2016 needs to be on Facebook. It is not only the biggest platform with the most active users on a daily basis but it is also the leader when it comes to influencing purchase decisions.

Facebook is the winner from a pure sales perspective with 37% of people reporting that this platform influenced their decision to purchase. Twitter came in second at 32%, and Pinterest was third at 19%.

However, we compiled more than just that while making this infographic, and we found that Facebook was not the king when it came to certain other marketing statistics. For example, Twitter is the winner when it comes to purchase reminders, product recommendations, and product discovery.

Take a look at the infographic below to see the full set of results.

Negative Social Media Statistics

It is too early to tell exactly what long-term impacts that the high amount of social media use will bring, but there are already a few statistics that should cause alarm.

For example, 58% of smartphone users said that they feel compelled to check on their phone at least once every hour. This is probably not as bad as it initially sounds though, as our phones have replaced watches and other things in our life. Therefore a chunk of that time is used checking to see what the time is.

Now for a statistic that has very little justification, half of all the teenagers in the US admit that they are addicted to some kind of mobile device, usually a smartphone. These are real teenagers who are freely admitting this and not just parents reporting what they feel about their kids’ phone usage.

Social Media Facts YouTube

YouTube is a lot of things these days. It’s a video sharing site, it’s a place to rent movies and yes, it is a social media platform too. Most people use YouTube from time to time but for teens and young adults it is a must. It was reported that 85% of this demographic report that they watch videos on YouTube regularly.

In a survey that we used while putting together this infographic, we found that YouTube came in just behind Facebook when it came to influencing purchase decisions. 27% of people reported that YouTube had influenced their purchase, compared to 31% who cited Facebook.

One last fun fact for the day: YouTube receives about 400 hours of new video uploads for every minute of the day.

We could go on for hours here about how much we learned during our endless research but we put it all into the infographic so you can see it presented much better in a more visual format. So if you are interested in this type of information, or you just want to impress your friends with your knowledge of social media statistics, then you should look through the full graphic.


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