2015-2016 Bulldog Awards

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Media News Updates

USA Today hires Milwaukee Journal Sentinel deputy managing editor Ron Smith (@ronshine ) as managing editor for news, effective Sept. 19.

Essence.com relationships and weddings editor Charli Penn (@ManWifeDog) upshifts to senior editor, relationships and lifestyle.

The Washington Post hires Arizona Republic reporter Amy B. Wang (@amybwang) boards as a reporter on the General Assignment News desk. Indianapolis Star courts/legal affairs reporter Kristine Guerra (@kristine_guerra) boards as a reporter on the General Assignment News desk.

PR Biz Update PR Agency News PR People Marketing Trends
Accenture Interactive, customer loyalty, Farrell Hudzik, fragmented marketplace, loyalty growth trends, loyalty leaders, Loyalty marketing, loyalty programs, Marketing, Pr, Public relations, retail loyalty
Loyalty is Big Business: Loyalty-Program Members Generate Significantly More Revenue for Retailers Than Non-Members

Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent...

Performace
Are You Measuring the Value of Your Talent Management? Companies Gain Traction with Talent Metrics that Matter

Data matters in just about every corporate decision these days, and...

athlete branding, Barbara Zack, brand spokespeople, brands sponsoring athletes, Marketing, marketing challenge, Olympic athletes for endorsement deals, Olympic endorsements, Pr, Public relations, Rio-robbery scandal, Ryan Lochte, savvy advertisers, The NPD Group
Athlete Branding: The Art of Matching the Right Athletes with the Right Brands Remains a Challenge for Marketers

Olympic Endorsements Are More Complex than Conventional Wisdom Suggests As implications...

Thought Leaders On Deadline
Courtney Lukitsch, election cycle, Gotham PR, Marketing, pay inequality, pay wage gap, Pr, presidential candidates, Public relations, public relations industry, shattering the glass ceiling, women entrepreneurs
Shattering the PR Glass Ceiling: Fixing the Wage Gap

By Courtney Lukitsch, Founder and Principal, Gotham PR Gotham PR recently...

blog content, blog domain, blog posts, blog quality, blogging strategy, Charles Goodman, content CPR, content creation, Marketing, marketing blog, Pr, Public relations, share buttons, social media plan
Content CPR: 3 Quick Ways to Bring Your Blog Back to Life

By Charles Goodman, Internet Marketing Specialist Confession time: I really like...

Crisis communications, crisis response, Gary Frisch, lying to the media, Marketing, media commentary, Media Relations, Olympic robbery, Pr, PR crisis, Public relations, Swordfish Communications
Olympic Robbery Scandal: Note to Athletes and Organizations—Don’t Strive for the Gold in Lying

By Gary Frisch, President, Swordfish Communications As new details and surveillance...