Update your PR skills with advice from top journalists and the industry's leading experts.
You'll find high-level webinars with extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.
View the Fall 2012-Spring 2013 PR University schedule here.
Upcoming PR University Webinars:
Online video marketing continues to explode. Look no further than Twitter Vine and the rise of mobile, where 66% of Tweets about brands originate. In fact, Twitter Vine is the #1 downloaded app—only six months after its debut. Similarly, over 65% of PR pros and marketers use YouTube for content marketing, according to the CMI. Upshot: Today's biggest organizations are successfully using these and other online video tools, channels and techniques to build brand, maximize coverage and generate Internet buzz. But you can't just point a camera phone at a corporate spokesman and upload the video and expect to go viral. Join this practical training session to learn why Twitter Vine is the future of content marketing—and how to add it to your online video PR and marketing efforts. You'll also get up to speed on the latest video best practices—starting with technology requirements and practical first steps—while learning the secrets of killer online content, cost-saving production tips and viral distribution techniques. In just 90 minutes, you'll learn how to use online video and the latest tools, channels and apps to build your brand and get buzz.
Pinterest has quickly become the #3 most trafficked social media site—already referring more traffic than Twitter!—making it a must in social media marketing. But how can you get the highest traffic, engagement and ROI for your efforts? How can you make sure you're not missing opportunities to better depict, better connect and better capitalize on the relationships being built there? Don't waste countless hours on dead-end Pinterest strategies. Whether you are just beginning to add Pinterest to your social media arsenal, or if you are well down the path, have no fear. Join this exclusive webinar with a world-class panel of Pinterest experts who will explain why this channel is so powerful, how brands are using the platform to create the massive buzz and how to get up to speed with your Pinterest strategy for success—ahead of your competitors. How are leading brands leveraging Pinterest's unique visual sharing site to showcase their wares, target influencers in key demographics and generate untold traffic on their websites? How can you capitalize on the excitement and create a plan that isn't too hard to maintain? How can you get started quickly with Pinterest and weave it seamlessly into your existing social media strategy? Learn the answers to these questions—from insiders deep in the Pinterest trenches—in just 90 information-packed minutes. You'll come away from this event able to formulate specific strategies and start implementing them right away. This is one training program that you don't want to miss.
Healthcare, medicine and pharma PR professionals can now get an inside edge in pitching influential Pharmaceutical Executive, the 30-year media flagship that reaches over 175,000 via its magazine, website, e-newsletters, e-books and webcasts—and covers industry business and policy, strategy and regulation, marketing, R&D, finance and IT. Sign on now for Bulldog Reporter's exclusive Inside Health Media interview with Associate Editor Clark Herman. This no-charge 30-minute event will tell you how to place health, medicine and pharma news stories, as well as placements for the features well and even its highly regarded "Pharma Faceoff" online video debates. If you have news about research, new treatments, and pharmaceutical/medical developments, as well as experts, you'll want to take part. FREE only to the first 100 registrants, so please act now to take part: 1:00PM ET (Noon CT, 11:00AM MT, 10:00AM PT), Wednesday June 26.
Mom bloggers have been part of the media landscape for several years now. But did you know the "momosphere" was this huge and moneyed? Over 14% of all American mothers blog about parenting or turn to blogs for advice, according to Scarborough Research. Incredibly about 3.9 million mothers in the U.S. identify as bloggers, according to Mashable—but only 500 of them are considered influential. Join this panel with several influential mom bloggers to learn how to reach and pitch them, what they're writing about now and how you can hook your product, service or company to their coverage in this 90-minute training session. Not only will these top mom bloggers share exclusive pitching tips and the latest relationship-building techniques, but they'll also reveal the top trends and topics likely to dominate their editorial calendars in the year ahead so you can reach and influence this highly desirable market. You'll also discover how the "momosphere" has changed in light of the economy, the latest consumer hot buttons—and how major brands are interacting successfully with moms online so you can do the same.
Is your company's online newsroom up to speed? Have you incorporated the latest social media widgets? Do you offer Web video to add "stickiness" to your site—and give visiting journalists, the public and even analysts or investors what they want most online? If not—you're not alone. In today's Web 2.0 era, there's still a huge gap between what journalists expect to see on corporate sites—and what PR practitioners actually provide online, including social media-ready content. What this means to you: You can boost media mentions, improve media relations and dramatically increase your online reach to key stakeholder groups just by giving journalists and the public what they demand in social media-friendly and mobile-ready formats when they browse your sites and online newsroom. This PR University webinar workshop will outline the essential social-media integrated features that the best online newsrooms and corporate sites share … and show you exactly what you need to do now to bring your online presence up to speed so you can boost your communications value and maximize digital ROI for PR efforts.
Inflight magazines are one of the last great bastions of print media—and a gold mine of pitching opportunities for savvy PR pros. With millions of prosperous consumers boarding planes—and looking for reading material—every day, inflight magazines are ripe for pitching consumer products, interesting personalities of all types and, of course, travel and destination stories. And sitting right at the controls of these magazines—and their associated websites—are the powerful editors of these glossies. Who are these influential gatekeepers? What are they most interested in covering? What are their individual styles, points of view and pet peeves—and how can savvy PR pros connect with them to develop long-term relationships that lead to consistent and valuable coverage? For the answers to these questions—and many more—join PR University for an exclusive roundtable with an all-star panel of inflight magazine editors who know the most effective tips and techniques for skyrocketing coverage in their publications. Learn what stories they most like to cover, which sections are easiest to pitch, how they work with freelancers—and how to generate tons more coverage for your company or client, whether they are in technology, travel, or even healthcare. In addition to all the timely and actionable information you'll learn during this fast-paced 90-minute session, you'll also have the opportunity to quiz these hard-to-reach journalists directly—to get the crucial information you need to pitch them more successfully.