PR University
Update your PR skills with advice from top journalists and the industry's leading experts—with convenient webinars
Take part in these Meet the Editors, Masters Classes, and Bootcamp Workshops live . . . or attend on your schedule with WMV streaming downloads. Just click on the title to order.
Review the event schedule below: You'll find high-level professional development conferences with extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.
Meet the Editors and Masters Class events run 90 minutes.
For more information on any of these events, go to frequently asked questions. Or phone 1-800-959-1059.
Sign up to receive email about upcoming PR University Professional Development Webinars
What Our Customers Say About PR University:
"All the speakers at your recent audio conference, 'Targeting PR to Tech Blogs,' were incredibly knowledgeable and gave me tips and techniques I'm already using in my daily practice. These speakers didn't just speak in general terms-they got very specific and shared relevant anecdotes to illustrate their points. Among many insights I picked up was the tip about creating your own blog as a means of building credibility, so you can highlight specific messages you want to circulate in the blogging community. The conference also showed how to make press releases 'blog friendly'-a technique I wasn't aware of. I'd definitely recommend Bulldog Reporter's PR University audio conferences to my colleagues."
Rose Kwass
Marketing Specialist, PC World
PR UNIVERSITY
June 7
The economy continues to lumber along. As a result, chances are that you will face a "bad news" financial announcement over the next quarter. That includes anything from layoffs and shortfalls to cutbacks or even mergers and acquisitions. Are you ready to manage and make that kind of announcement? Do you know how to counsel the C-suite in such crisis scenarios? To learn the crisis management principles you need to manage and communicate bad news in a way that reduces damage to corporate reputation and valuation, join this 90-minute advanced session with PR's top crisis counselor, Jim Lukaszewski. This is one professional development session that can help you redefine your value to management when your help is most critical. Your job and company or client reputation may depend on it.
May 23
Competition for placement in holiday gift guides—both online and in print magazines—is always fierce and this year will be no exception. If you want to get your consumer products covered this year, now's the time to pick your targets and hone your pitch. That's right: With holiday season shopping starting earlier and earlier, editors are already looking toward next fall and what the Next Big Thing in consumer products will be. Will it be your product? How can you stand out from the pack? What are editors looking for, when is the best time to reach them, and how can you bird-dog the process and find out the instant you've scored a hit? Learn the answers to these questions and much more when PR University convenes an exclusive panel of holiday gift guide editors, who will share their up to-the-minute thinking about the editorial content for this year's gift guides. In just 90 information-packed minutes, you'll discover the latest consumer product editorial hot buttons, what's new in 2013 gift guides and what gets these key editorial gatekeepers excited.
May 30
If you'd like to learn a proven regimen that will transform every media request into a golden opportunity for your CEO and company to shine—one that presents a uniquely effective set of 10 techniques that don't involve time-wasting message mapping rehearsals … and one that does include easy-to-remember methods the world's best media trainers personally use to quickly turn media duds into media darlings—then you're ready for TJ Walker's "10 Power Techniques for Mastering Media Interviews." In just 90 minutes, he'll use live video examples and instructional tip sheets to teach you the secrets of stellar sound bites and share practical tools you can use again and again to prepare anyone at your company for any media opportunity so you win more positive press.
May 31
Finally, a half-day webinar that gives communicators at hotels, resorts, theme parks, cruises, cities and regional attractions the latest social media PR, digital marketing and mobile tools used by smart travel destinations to build loyalty, website traffic, press coverage and bookings: Bulldog Reporter's "Travel & Destinations Social Media PR: Advanced Practices in Digital, Social and Mobile Marketing Workshop." This event takes place Friday, May 31, 1PM-5PM ET (10AM-2PM PT) from the comfort of your office or conference room. It features moderator Sally Falkow, President of Meritus Media, one of PR's leading social media experts, plus practitioners from Hotels.com, Travelocity, JetBlue Airways, Greater Houston CVB, New Orleans CVB and many more, who share their latest discoveries about how to harness the amazing power of social networks and news sites. It also features top journalists from National Geographic Traveler, The Los Angeles Times and other influential outlets. Get inside their planning, monitoring and engagement techniques in this concise, practical half-day virtual event. You can attend this webinar from the convenience of your office computer or with your entire team around a conference room table. Attend this event for just $695 per computer site or unlimited OnDemand access. Registrations received on or before May 3 pay only $495. Registrations received received on or before 5PM, Friday, May 17 pay only $595. Additional discounts are available for multi-site registrations. If you would like to register more than one site within your office or network, please call our Client Satisfaction Department at 1-800-959-1059.
Full details, here: http://www.infocomgroup.net/travel-pr
June 6
Press releases reach more people than ever—and so can you. But only if you master new SEO principles guaranteed to push your news to the top of the top search engines like Google, Yahoo and Bing. What's more, search engines have again changed their algorithms—changes that reverse what many in PR believe drives higher ranking for their news. For example, did you know that writing naturally for real readers instead of machines now trumps anchor links—thanks to the rise of social media sharability for SEO? If not, you're missing out on a staggering opportunity to reach huge audiences. Learn the latest techniques for boosting the footprint of your announcements when you join this 90-minute instructional workshop. Our expert insiders will reveal proven and practical steps guaranteed to help you craft powerful SEO press releases in half the time. If you want to spread your news virally, increase website traffic, kick-start SEO efforts and boost visibility for your brand … this is one session you can't afford to miss.
June 28
Skyrocket your PR firm billings in 2013—discover the powerful, proven secrets of Bulldog Reporter’s PR Agency New-Business Generator Workshop All PR firms want more business, but few have a systematic methodology for generating it. Now Bulldog Reporter presents a half-day webinar workshop that gives PR agency principals a proven system for identifying qualified prospects, nurturing relationships and creating powerful new-business presentations that outclass your competition. The PR Agency New-Business Generator Workshop is a 4-hour virtual workshop taught by agency new-business master Robb High (Burson-Marsteller, Y&R, Landor, Kirshenbaum & Bond)—it gives you a step-by-step plan guaranteed to increase your revenue this year. Join us on Friday, June 28, 1PM-5PM ET (10AM-2PM PT) from the comfort of your office or conference room. To see specific topics, print out the four-page brochure. Register by Friday, May 31 to save $200; register by Friday, June 14 to save $100.
FREQUENTLY ASKED QUESTIONS
What is a webinar?
A webinar is just like an audio conference, except it also includes simultaneous on-screen visual aids, such as Power Point slides, illustrations or video, delivered over the Internet and displayed on your computer monitor. Our webinars run 90 minutes in length.
When are PR University webinars held?
Most PR University conferences are held on Thursdays and Fridays, and all take place at 10:00AM PT, 11:00AM MT, 12:00, Noon CT, and 1:00PM ET.
How much do the webinars cost?
Webinar Registrations
1-2 sites = $299
3-10 sites = $245 (Save 19%)
11 or more sites = $220 (Save 28%)
For an even more incredible value check out our Passport Savings program. This program allows you to attend all 60 webinars for one low price of $1,495.
REFUNDS: Cancellations received before 5:00PM Pacific time at least 48 hours prior to any event may receive a full refund, less a $25 service charge.
What's included in your audio conference or webinar registration?
- A site license to attend the 90-minute webinar (invite as many colleagues as you can fit around your computer, at no extra charge)
- PR University's conference manual, which includes speakers' slides and illustrations, up-to-the-minute, verified contact information and background on the panel, as well as additional value-add articles from the archives of Bulldog Reporter
- The opportunity to connect with any or all of the speakers during the audience Q&A session or live pitch
What is PR University "On Demand"?
PR University "On Demand" gives you WMV streaming video presentations of past Bulldog Reporter's very best webinars—or events you will not be able to attend in the future. If you miss any of our great events, you still have a chance to view these "encore" sessions. Best of all, you and your staff can schedule "On Demand" training sessions anytime you want — as many times as you want.
How can I register?
To register for any conference or purchase an event on-demand, just click on the title in the event list or call Bulldog Reporter's Client Satisfaction Department at 1-800-959-1059. Registrations for each event are accepted until 10:00AM Pacific time, the morning of the conference. But because most conferences are supported by printed materials, we encourage early registration, so these materials can be delivered to you in advance via email.
For more information on any of these events—or to register—phone 1-800-959-1059.