PR University

PR University

Take part in these Meet the Editors, Masters Classes, and Bootcamp Workshops live . . . or attend on your schedule with WMV streaming videos. Note: Live event purchases now also include bonus access to the On Demand recorded version. Just click on the title to order.

Review the event schedule below: You'll find high-level professional development conferences with extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.

Meet the Editors and Masters Class events run 90 minutes.

For more information on any of these events, go to frequently asked questions. Or phone 1-800-959-1059.

 

What Our Customers Say About PR University:

"All the speakers at your recent audio conference, 'Targeting PR to Tech Blogs,' were incredibly knowledgeable and gave me tips and techniques I'm already using in my daily practice. These speakers didn't just speak in general terms-they got very specific and shared relevant anecdotes to illustrate their points. Among many insights I picked up was the tip about creating your own blog as a means of building credibility, so you can highlight specific messages you want to circulate in the blogging community. The conference also showed how to make press releases 'blog friendly'-a technique I wasn't aware of. I'd definitely recommend Bulldog Reporter's PR University audio conferences to my colleagues."

Rose Kwass
Marketing Specialist, PC World

PR UNIVERSITY

April 24

Corporate social responsibility (CSR) and sustainability reporting—is a growing responsibility for those tasked with building, protecting and communicating brands. Yet many communicators aren’t up to speed on new regulations, trends and strategies when it comes to reporting environmental, social and governance performance. And others fail to see the brand-building opportunity beyond crafting basic “green PR” initiatives. How valuable would it be to hear top experts share their best practices and the newest tools for using CSR to improve reputation, woo consumers and increase engagement? Come join our experienced panel who will share their knowledge with you: Lindsay Garcia, Manager, Sustainability and Public Affairs, Caesars Entertainment; Laurel Haas, Corporate Responsibility Manager, American Licorice Company; Sally McConnell, VP of External Affairs, KABOOM!; Michele Egan Sterne, Vice President, For Momentum; and Kelley Schultz, Director of North America Communications, CA Technologies. 

April 25

Finally, a half-day webinar that gives communicators at hotels, resorts, theme parks, cruises, cities and regional attractions the latest social media PR, digital marketing and mobile tools used by smart travel destinations to build loyalty, website traffic, press coverage and bookings: Bulldog Reporter’s “Travel & Destinations Digital PR Summit: Advanced Practices in Integrated, Social and Content Marketing Workshop.” This event takes place Friday, April 25, 1PM-5PM ET (10AM-2PM PT) from the comfort of your office or conference room. It features moderator Sally Falkow, President of Meritus Media, one of PR’s leading social media experts, plus practitioners from Hotels.com, Virgin Atlantic, The Canadian Tourism Association and more, who share their latest discoveries about how to harness the amazing power of integrated digital, social media and mobile. It also features top journalists from National Geographic Traveler and other influential outlets, as well as travel blogs like “Nomadic Chick” and “Travel Tart.” Get inside their planning, monitoring and engagement techniques in this concise, practical half-day virtual event. To see specific topics and presenters, print out the five-page brochure. Register by Friday, March 28 to save $200; register by Friday, April 11 to save $100.

May 1

If you handle PR for consumer brands, how valuable would it be to hear from leading mommy bloggers about their hottest editorial interests, plus best new ways to place stories and develop long-term relationships with them and their fellow online influencers?Which topics are mommy bloggers writing about, and how can you hook your product, service or company into coverage? How are mommy bloggers branching out into sponsorships, and how can you work successfully with them? What are the latest “do’s and don’ts” of pitching mommy bloggers? Join Bulldog Reporter's PR University and our exclusive panel of top mommy bloggers—including Shannon Carroll, BlogHer conferencing programming manager and “Whisky in My Sippy Cup” blogger; Stephanie O’Dea, blogger, “A Year of Slow Cooking”; Teri Hardy, owner of Mom to Bed by 8 and founder of Mom Powered Media; Becky Harks, blogger, “Mommy Wants Vodka”; and Janice Croze, co-founder, 5 Minutes for Mom—for the answers to these and other critical questions, plus learn about the latest trends, topics, issues and communications strategies that work to reach and influence this highly desirable market. 

May 2

Did you know you could be fined $11,000 per incident for tweeting on behalf of a client or employer without making the necessary disclosures, $8,000 per incident for publishing images online without the copyright owner’s permission or as much as $250,000 for buying “fake” reviews and endorsements online? 

Contrary to popular belief, you don’t have to be in a regulated industry to get fined and penalized for non-compliant social media. If you’re a US-based employer, there are nearly a dozen rules and regulations governing compliant use. Nobody wants to get sued because of something they (or someone else!) posted on social media. So how valuable would it be to learn practical social media compliance steps straight from the nation’s leading compliance expert so you can protect your brand and minimize risk in social media? If you’ve ever wondered whether you violated a copyright law by sharing an image on social media or whether a particular post could attract lawyers, then this training session is for you. In just 90 minutes, you will learn how to practice enterprise-wide social media communications—and protect your reputation at the same time. Focusing on strategies for managing the risks and capitalizing on the opportunities of transitioning to a holistic, social business model, this event is presented by social media compliance expert Eric Schwartzman, CEO, Comply Socially, who will arm you with the know-how you need to safely promote and protect your brand online.

May 8

Are you interested in tapping into the growing hunger for food and beverage news? Would you like to get your culinary offerings on the menu of top epicurean influencers? If so, how valuable would it be to learn exactly what the top sites and scribes are covering—and the many ways PR pros can pitch them and score priceless coverage in their outlets? If you’re ready reach millions of foodies with your epicurean products or services, then plan to attend this intensive, 90-minute webinar. It features PR University’s panel of leading food and beverage editors and bloggers—including Maureen Petrosky, lifestyle expert, NBC’s “Today Show” and author of “The Cocktail Club; Amy Zavatto, food/wine/spirits writer and deputy editor, Edible Manhattan/Brooklyn; Helen Rosner, Executive Digital Editor, Saveur magazine; and Sean Timberlake, founder, Punk Domestics—who show you how to score bountiful coverage in this highly competitive media landscape that ranges from top print titles to online sites, blogs and broadcast outlets.

May 9

How would you like to learn the best tips that will take your influencer and blogger relations program to the next level—so you’ll be able to craft and deliver more persuasive and impactful pitches or campaigns to the top influencers on your beat? How valuable would it be to your team to learn the secrets PR veterans use to research, target and build relationships with the today’s digerati? Learn the latest influencer and blogger relations techniques—including how to define and track influence, the basics of data science, how to navigate paid promotional partnerships with bloggers, how to create brand ambassadors—in this 90-minute workshop presented by veteran PR instructor Michael Smart and social media expert Sandra Fathi (Founder, Affect Strategies). Not only will they teach you to plan influencer campaigns, craft powerful blog pitches and deliver more successful results—but you’ll also leave this session with new tactics for researching and successfully working with influencers—so you can reach millions of readers and show greater PR ROI for your efforts. 

May 15

Why have customers—when you can have brand fans? How valuable would it be to learn easy steps to create fan-centric social media programs—and the latest social media tools that spread your message, build brand ambassadors and boost sales? Let’s face it: Social media marketing and PR is a moving target, with new social media channels launching weekly and mobile rapidly changing the type of content getting shared or going viral. As a result, many PR pros are finding last year’s social media skills and tools already outdated … and their campaigns DOA. But it doesn’t have to be that way. You can revive your online business and supercharge your social media program in just 90 information-packed minutes by learning how to build an army of followers. Our exclusive panel of social media experts at top brands—including Lynda St. Clair, Global Social Media Specialist, Dell andTim Haran, Director of Social Media USANA Health Services—will give you a proven methodology for creating an up-to-date strategy that is not only simple and practical—but also mobile-ready and guaranteed to increase brand fans online, not to mention your social media reach, results and ROI.

May 22

How would you like to build your multicultural brand and win massive Hispanic media coverage by hearing the secrets of PR pros who have done it successfully—and the inside media relations tips of top journalists at leading U.S.-based Latino outlets? If you’re not actively reaching the $1.5 trillion Hispanic market, then your PR and marketing efforts are DOA. After all, U.S. Hispanic consumers top 51 million—making it the nation’s fastest-growing sub-segment. So how can you tap into this incredible multicultural purchasing power? In just 90 minutes, our PR experts and editors—including Esmeralda Bermudez, GA reporter, The Los Angeles Times; Teresa E. Frontado, Univision News; Orlando Ramirez, editor, La Prensa; Rodrigo Cervantes, editor, MundoHispánico; and others—will reveal common multicultural PR mistakes to avoid when working with Hispanic outlets, plus how companies can break through to these influential consumers, how to work with the media they trust and smart ways to supercharge your PR, marketing and social media efforts targeted to them so your campaigns can win wider reach and results.

May 29

Are you truly ready for a crisis? Are your crisis plans up to speed—especially in light of new social media and mobile realities? Learn how your organization can create and execute a workable, social-media-savvy crisis plan to successfully manage and minimize the adverse effects of any crisis situation in the digital era—whether it’s a product recall, layoffs, activist or online attack, or worse. If you haven’t reviewed and retooled your crisis plan in the last year, now is the time: Once you learn to write a proven crisis plan step by step, conduct crisis drills, and use the latest crisis response checklists, your value to the organization will skyrocket while ensuring maximum risk reduction. Presented by crisis expert Michael Fineman,  president of crisis consulting firm Fineman PR and producer of the “Annual PR Blunders List,” this webinar will give you the skills you need to create and implement a practical and digital-friendly crisis plan, step by step. 

June 13

All PR firms want more business, but few have a systematic methodology for generating it. Now Bulldog Reporter presents a half-day webinar workshop that gives PR agency principals a proven system for identifying qualified prospects, nurturing relationships and creating powerful new-business presentations that outclass your competition. The PR Agency New-Business Generator Workshop is a 4-hour virtual workshop taught by agency new-business master Robb High (Burson-Marsteller, Y&R, Landor, Kirshenbaum & Bond)—it gives you a step-by-step plan guaranteed to increase your revenue this year. Join us on Friday, June 13, 1PM-5PM ET (10AM-2PM PT) from the comfort of your office or conference room. To see specific topics, print out the brochure. Register by Friday, May 16 to save $200; register by Friday, May 30 to save $100.

 

FREQUENTLY ASKED QUESTIONS

What is a webinar?

A webinar is just like an audio conference, except it also includes simultaneous on-screen visual aids, such as Power Point slides, illustrations or video, streamed over the Internet and displayed on your computer monitor. Our webinars run 90 minutes in length.

When are PR University webinars held?

Most PR University conferences are held on Thursdays and Fridays, and all take place at 10:00AM PT, 11:00AM MT, 12:00, Noon CT, and 1:00PM ET.

How much do the webinars cost?

Webinar Registrations
Single events = $349
Pay for two events and receive three events = $698 (33% savings)
Buy three events and receive five events = $1,047 (40% savings)
PR University Passport $1,695 - $1,995 (Unlimited access to 60+ ninety-minute webinars annually)

For an even more incredible value check out our Passport Savings program. Normally, PR University events are a great value at $349 each, but this special package allows your team to attend Live or On Demand events (or a mixture) for one low fee. The Passport allows you to attend all 60 webinars for one low price of $1,695—Live or On Demand. Save even more by purchasing a Live and On Demand Passport for just $1,995.

REFUNDS: Cancellations received before 5:00PM Pacific time at least 48 hours prior to any event may receive a full refund, less a $25 service charge.

What's included in your audio conference or webinar registration?

  • A site license to attend the 90-minute webinar (invite as many colleagues as you can fit around your computer, at no extra charge)
  • PR University's conference manual, which includes speakers' slides and illustrations, up-to-the-minute, verified contact information and background on the panel.
  • The opportunity to connect with any or all of the speakers during the audience Q&A session or live pitch

What is PR University "On Demand"?

PR University "On Demand" gives you streaming video presentations of past Bulldog Reporter's very best webinars—or events you will not be able to attend in the future. If you miss any of our great events, you still have a chance to view these "encore" sessions. Best of all, you and your staff can schedule "On Demand" training sessions anytime you want — as many times as you want for up to 90-days after the broadcast date .

How can I register?

To register for any conference or purchase an event on-demand, just click on the title in the event list or call Bulldog Reporter's Sales Department at 1-800-959-1059. Registrations for each event are accepted until 9:30AM Pacific time, the morning of the conference. But because most conferences are supported by printed materials, we encourage early registration, so these materials can be delivered to you in advance via email.

For more information on any of these events—or to register—phone 1-800-959-1059.

Sign up to receive email about upcoming PR University Professional Development Webinars.

View the Complete 2014 PR University schedule here.