Take part in these Meet the Editors, Masters Classes, and Bootcamp Workshops live . . . or attend on your schedule with WMV streaming videos. Note: Live event purchases now also include bonus access to the On Demand recorded version. Just click on the title to order.
Review the event schedule below: You'll find high-level professional development conferences with extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.
Meet the Editors and Masters Class events run 90 minutes.
For more information on any of these events, go to frequently asked questions. Or phone 1-800-959-1059.
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What Our Customers Say About PR University:
"All the speakers at your recent audio conference, 'Targeting PR to Tech Blogs,' were incredibly knowledgeable and gave me tips and techniques I'm already using in my daily practice. These speakers didn't just speak in general terms-they got very specific and shared relevant anecdotes to illustrate their points. Among many insights I picked up was the tip about creating your own blog as a means of building credibility, so you can highlight specific messages you want to circulate in the blogging community. The conference also showed how to make press releases 'blog friendly'-a technique I wasn't aware of. I'd definitely recommend Bulldog Reporter's PR University audio conferences to my colleagues."
Marketing Specialist, PC World
Learn how your organization can take advantage of powerful new SEO strategies and techniques to dramatically increase the visibility of your press releases, online newsroom, social media, backgrounders, videos, white papers, website—all your communications. If you haven’t reviewed and retooled your SEO play book in the six months to incorporate new search algorithms and such elements as visual content and even Facebook Search, now is the time: Once you take advantage of today’s new tagging strategies, writing and sharing techniques, you’re bound to skyrocket your search rankings. This hands-on, half-day webinar workshop will give you the skills you need to create, implement and measure a cost-effective SEO plan, step by step. This workshop is by digital PR expert Sally Falkow live on Thursday, December 12. The regular registration fee is $695. Register by Thursday, November 14, and save $200; register by November 28 and save $100. Go to online details, print our 3-page brochure or phone 1-800-959-1059.
If you would like to learn how to use social networks like Twitter, Facebook and LinkedIn to connect with target journalists and generate more story placements and online buzz—so you boost not only your media hit rate, but also your value to the organization—then this is one advanced social media relations session you can’t afford to miss. You’ll learn firsthand from Sandra Fathi (Founder, Affect Strategies), Ashley Berthelot (Director, Louisiana State University Office of Communications), Jeffrey Hiday (Director, Office of Media Relations, RAND), Jim Lin (“The Busy Dad Blog”; Digital Strategist, Ketchum Public Relations) and Helena Stone (“Chip Chick” blog) how to systematically use social networks as a tool to connect with target journalists, bloggers and influencers—and approach them with story ideas. In just 90 minutes, you’ll learn how to turn your social media presence into a story-generating machine and discover up-to-the-minute case studies of social media pitching successes. If you want to take your social media PR plan to the next level, this event will give you the know-how you need to start generating story placements as soon as the webinar is over.
If you’re grappling with how to measure the effectiveness of your social media programs, you’re not alone—every marketer is struggling with the same question: How can I design social media PR programs that really move the needle . . . and how can I measure the results, so I can prove the value of my social media efforts to management? The good news: The industry’s leading social media measurement expert Katie Paine has developed a five-step process for crafting easy-to-understand objectives and metrics for measuring the success of social media programs. This exclusive 90-minute webinar will show you precisely how to use the latest social media metrics to measure your online marketing success. Be sure to register for this event guaranteed to give you the tools, strategies and methodologies that are the most productive ways to ensure social media success.
Finally, a half-day webinar that gives communicators at hospitals and medical facilities or services the latest digital, mobile, social and integrated strategies used by smart communicators to increase patient loyalty and engagement, positive press coverage, website traffic, donations and even revenue: Bulldog Reporter’s “What’s New & What’s Working in Hospital PR & Marketing: Advanced Best Practices for Integrating Traditional, Social and Mobile.”This webinar workshop takes place Friday, December 20, 1PM-5PM ET (10AM-2PM PT) from the comfort of your office or conference room. It features moderator Sally Falkow, President of Meritus Media, plus practitioners from the Mayo Clinic, Johns Hopkins Medicine, Cleveland Clinic, Mercy Health System, Aurora Health Care,North Shore-LIJ Health System, Beaumont Health System, City of Hope Comprehensive Cancer Center and G2 Communications, Inc,who share valuable secrets about how to harness the amazing power of digital, mobile and social networks and score major media coverage and reach. Discover their integrated planning strategies, engagement and measurement techniques in this concise, practical half-day virtual event. To see specific topics and presenters, print out the five-page brochure. The regular price for this event is just $695. Register by Friday, November 15 to save $200; register by Friday, December 6 to save $100. Print out the five-page Brochure
How valuable would it be to learn easy steps straight from digital PR experts for creating better social media content in 2014—content that spreads your message, increases your media coverage and boosts sales? Good news: Not only will this advanced training session reveal how to create and share remarkable social media posts and which social media channels you should be using to reach wider audiences in the year ahead—but it will also provide best practices and real-world case studies guaranteed to help you transform your business and supercharge your social media program. In just 90 information-packed minutes, our exclusive panel of social media experts at top brands like AARP, Princess Cruises and Beam Global will give you a proven five-step methodology for creating a winning social media content strategy that is not only simple and practical—but that’s also guaranteed toincrease your social media reach, results and ROI in 2014.
How would you like to learn a quick and easy methodology for building your brand and reaching a huge number of engaged followers on sites like Pinterest and Instagram—the two fastest growing social media sites? How would you like to learn over 25 proven visual Web tactics from a stellar panel of social media marketers willing to share what they’ve learned from their own campaigns—techniques you can apply beyond Pinterest and Instagram to drive engagement on Yahoo-owned Flickr (which recently introduced a new design and innovative features), Tumblr and other channels where visuals reign? Whether you’re a shutterbug newbie or a social image veteran, PR University’s stellar panel of hands-on visual Web experts will show you what it takes to master images on these and other channels to reach millions of potential followers today.
Focusing your messages around a unifying strategic theme gives your communications program—from the employee newsletter to the press release to the annual report—a singular, impactful power. The good news is that a simple “message map” can help you quickly craft consistent, compelling messages—and help you train anybody to communicate your media messages powerfully and clearly. Media trainer Tripp Frohlichstein literally invented the technique and has taught thousands of top spokespeople to use message maps to stay “on message,” influence audiences and control crisis situations. In this advanced hands-on, half-day webinar workshop, he will reveal a message mapping methodology you can use time and again to break through the media clutter and achieve C-suite goals with your PR communiqués and messages. Not only will you discover simple templates and new writing tips, but you’ll also learn how to apply these tactics to transform your messaging and start generating the results sure to skyrocket your value to the organization.
When crisis strikes in social and digital media, your organization needs a focused, confident . . . and instant response. How valuable would it be to have a bulletproof crisis management plan, incorporating the ten steps essential for handling online crises and the social media fallout of any adverse situation that might strike your organization? Bottom line: You can protect your brand and keep bad news, lies, rumors or worse from spreading online—if you know the latest digital crisis management tricks, tools and techniques that you will learn in this information-packed digital crisis session. Once you learn these ten steps, counsel leadership on key issues in online crises, conduct crisis drills, and use the latest crisis response checklists, your value to the organization will skyrocket while ensuring maximum risk reduction. Presented by crisis experts Jim Lukaszewski, author of “Lukaszewski on Crisis Communication” and Josh Dahmes, President of Digital Marketing, Risdall Public Relations, this webinar will give you the skills you need to create and implement a practical, cost-effective, sensible and achievable digital crisis plan, step by step—so you can control and counter digital backlash by combining traditional reputation management with online tools when bad news strikes.
How valuable would it be to learn 10 proven media training techniques guaranteed to prepare your exec to face, disarm and even impress the press—and apply them to not only turn your top spokesperson into a coveted media source overnight, but also to double your positive media coverage and show a greater ROI for your PR efforts while providing greater career success for you and your department? If you’d like to learn a proven regimen that will transform every media request into a golden opportunity for your CEO and company to shine—one that presents a uniquely effective set of 10 techniques that don’t involve time-wasting message mapping rehearsals … and one that does include easy-to-remember methods the world’s best media trainers personally use to quickly turn media duds into media darlings—then you’re ready for TJ Walker’s “10 Power Techniques for Mastering Media Interviews.” In just 90 minutes, he’ll teach you the secrets of stellar sound bites and share practical tools you can use again and again to prepare anyone at your company for any media opportunity so you win more positive press.
If you handle PR for consumer brands, how valuable would it be to hear from leading mommy bloggers about their hottest editorial interests for 2014, plus best ways to place stories and develop long-term relationships with them and their fellow online influencers? Which topics are mommy bloggers writing about, and how can you hook your product, service or company into coverage? How are mommy bloggers branching out into sponsorships, and how can you work successfully with them? What are the latest “do’s and don’ts” of pitching mommy bloggers? Join Bulldog Reporter's PR University and our exclusive panel of top mommy bloggers—including Stacie DeBroff (“MomCentral”), Stacy Haight Connerty (“The Divine Miss Mommy”) and others—for the answers to these and other critical questions, plus learn about the latest trends, topics, issues and communications strategies that work to reach and influence this highly desirable market.
If you practice digital PR and marketing and want to stay ahead of the competition, how would you like to learn brand new, guaranteed methods for achieving breakthrough Twitter success firsthand from top brands—and how to leverage that knowledge and expertise to dramatically increase your Twitter following, influence and results in 2014? This event will reveal the “science of Twitter” so you can turn a busy Twitter experience into a focused, profitable one—while being able to monitor real-time conversations about your brand, improve customer service, boost sales and even supercharge search rankings. If you want to learn the latest Twitter tricks and tweaks—including how to get the most out of Twitter Vine—so you can expand your Twitter reach and ROI, join this panel presented by social media managers like Beth Carpenter, Social Media Strategist, AARP; LaSandra Brill, Senior Director of Social Media, Symantec; and others—who will unveil their latest Twitter marketing best practices to help you succeed in 2014
FREQUENTLY ASKED QUESTIONS
What is a webinar?
A webinar is just like an audio conference, except it also includes simultaneous on-screen visual aids, such as Power Point slides, illustrations or video, streamed over the Internet and displayed on your computer monitor. Our webinars run 90 minutes in length.
When are PR University webinars held?
Most PR University conferences are held on Thursdays and Fridays, and all take place at 10:00AM PT, 11:00AM MT, 12:00, Noon CT, and 1:00PM ET.
How much do the webinars cost?
Single events = $349
Pay for two events and receive three events = $698 (33% savings)
Buy three events and receive five events = $1,047 (40% savings)
PR University Passport $1,695 - $1,995 (Unlimited access to 60+ ninety-minute webinars annually)
For an even more incredible value check out our Passport Savings program. Normally, PR University events are a great value at $349 each, but this special package allows your team to attend Live or On Demand events (or a mixture) for one low fee. The Passport allows you to attend all 60 webinars for one low price of $1,695—Live or On Demand. Save even more by purchasing a Live and On Demand Passport for just $1,995.
REFUNDS: Cancellations received before 5:00PM Pacific time at least 48 hours prior to any event may receive a full refund, less a $25 service charge.
What's included in your audio conference or webinar registration?
A site license to attend the 90-minute webinar (invite as many colleagues as you can fit around your computer, at no extra charge)
PR University's conference manual, which includes speakers' slides and illustrations, up-to-the-minute, verified contact information and background on the panel.
The opportunity to connect with any or all of the speakers during the audience Q&A session or live pitch
What is PR University "On Demand"?
PR University "On Demand" gives you streaming video presentations of past Bulldog Reporter's very best webinars—or events you will not be able to attend in the future. If you miss any of our great events, you still have a chance to view these "encore" sessions. Best of all, you and your staff can schedule "On Demand" training sessions anytime you want — as many times as you want for up to 90-days after the broadcast date .
How can I register?
To register for any conference or purchase an event on-demand, just click on the title in the event list or call Bulldog Reporter's Sales Department at 1-800-959-1059. Registrations for each event are accepted until 9:30AM Pacific time, the morning of the conference. But because most conferences are supported by printed materials, we encourage early registration, so these materials can be delivered to you in advance via email.
For more information on any of these events—or to register—phone 1-800-959-1059.