PR University

PR University

Take part in these Meet the Editors, Masters Classes, and Bootcamp Workshops live . . . or attend on your schedule with WMV streaming videos. Note: Live event purchases now also include bonus access to the On Demand recorded version. Just click on the title to order.

Review the event schedule below: You'll find high-level professional development conferences with extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.

Meet the Editors and Masters Class events run 90 minutes.

For more information on any of these events, go to frequently asked questions. Or phone 1-800-959-1059.


What Our Customers Say About PR University:

"All the speakers at your recent audio conference, 'Targeting PR to Tech Blogs,' were incredibly knowledgeable and gave me tips and techniques I'm already using in my daily practice. These speakers didn't just speak in general terms-they got very specific and shared relevant anecdotes to illustrate their points. Among many insights I picked up was the tip about creating your own blog as a means of building credibility, so you can highlight specific messages you want to circulate in the blogging community. The conference also showed how to make press releases 'blog friendly'-a technique I wasn't aware of. I'd definitely recommend Bulldog Reporter's PR University audio conferences to my colleagues."

Rose Kwass
Marketing Specialist, PC World


July 31

It’s never been easier to reach out to a journalist or blogger, whether it’s by email, Twitter or, of course, the telephone. But that access doesn’t guarantee pitching success. You still have to make the right pitch—at the right time—to score that precious media placement. Learn how to pitch more effectively by learning the secrets of the pros who pitch A-list media daily—including Adam Williams, Media Relations Manager, APCO Worldwide; Catharine M. Hamm, Travel Editor, The Los Angeles Times; Carmelle Druchniak, Principal, SCOUT PR; Nancy Mays, Former Executive Director, Communications, Applebee’s; and Douglas Simon, President & CEO, D S Simon Productions. In 90 information-packed minutes, you’ll hear firsthand from these experts how to break through the clutter and sell your story quickly. What are the magic words and key phrases that drive open rates and boost media hit rates? How can you craft irresistible email subject lines that journalists can’t help but read…and publish? What works when pitching via social media like Twitter—and what doesn’t? Learn the answers and more in this fast-paced, no-holds-barred interactive training session guaranteed to strengthen your pitches. If you want to radically advance your pitching prowess, boost your hit rates and win over media in the digital age, then this is one training session you can’t afford to miss.

August 7

If you would like to learn how to build long-term relationships with influential journalists to generate more story placements and buzz—so you boost your media hit rate and your value to the organization—then this is one session you can’t afford to miss. You’ll learn firsthand from Tom Hallman, Jr., Pulitzer Prize winner and senior features reporter, The Oregonian; Don Clark, assistant news editor, The Wall Street Journal; Alisha Tischier, vice president, Ogilvy; Meredith Pratt, account manager, Stanton Communications; and Michael Smart, founder, MichaelSMARTPR how to systematically use email, phone, in-person meetings and even social networks to connect with journalists, bloggers and influencers—and approach them with story ideas. In just 90 minutes, you’ll hear proven hot buttons that woo editors and wow reporters, learn the most common credibility-killing faux pas PR pros commit when working with journalists and discover how to turn your team into a story-generating machine. If you want to take your PR results to the next level, this event will give you the know-how you need to start generating story placements as soon as the webinar is over.

August 8

If you are looking to book guests on today’s top broadcast news programs and talk shows, this session will give you key insights from leading TV and radio producers on exactly what they want in a pitch, the must-have traits of every guest they book and how to build long-term relationships with them and other producers or booking agents.You’ll hear firsthand from broadcast insiders like Jonathan Clark, assistant news director at New York City’s WCBS 880 News, and Robin Gradison, producer for ABC News how to contact them, how tocraft pitches that seize their attention and entice them to call back—and the hot buttons sure to secure your exec or client a prime-time appearance. Join PR University for a frank discussion of the best practices for booking guests on the top TV and radio news programs or talk shows, using proven pitching approaches, and building solid, trusted relationships with A-list broadcast gatekeepers.

August 14

How would you like to learn the latest techniques that will take your press release writing skills to the next level of clarity and confidence—so you’ll be able to create impactful press releases that woo editors and win more online readers? How valuable would it be to your team to learn the seven most common press release writing mistakes and how to avoid them? Good news: Your team will discover the latest press release writing tricks and tactics in this 90-minute advanced writing workshop presented by instructor Michael Smart, founder of MichaelSMARTPR and former news director at Brigham Young University. Not only will he teach you to write compellingly to the general public, press and search engines—but you’ll also discover what’s wrong with the current state of PR writing, how best to organize releases—and how to crank out media-worthy headlines and snappy leads that give journalists everything they need. Not only will you learn how to avoid SEO, social media sharing and image optimization mistakes PR pros make when cranking out interactive releases, but you’ll leave this session with silver bullets sure to add flair to your writing in general—and proven templates that will help you outline and map your writing strategy—so you please both your bosses and your audiences.

August 21

How can you tap into the growing hunger for food and beverage news—and get your culinary offerings on the menu of top food media? What competitive edge can you use to generate bountiful coverage? What are top editors doing to attract eyeballs and growling stomachs to their pages and sites? How can you maximize food, drink and restaurant publicity on these outlets—and drive greater results, ROI and recognition for your client or company? For the answers to these critical questions—and much more—join PR University for an exclusive roundtable with the journalists who create these must-read outlets. Learn what stories they most like to cover, what they will be covering the rest of this year—and how to generate tons more coverage for your food facility, product or service. In addition to all the valuable and actionable information you’ll learn during this fast-paced 90-minute session, you’ll also have the opportunity to question and interact directly with these hard-to-reach journalists—to get the crucial information you need to pitch them more successfully. What’s the best way for up-and-coming food brands to work with food journalists? How do these reporters and editors interact with top consumer brands as “ambassadors”—and what’s the latest on junkets and freebies to promote foods, restaurants, and destinations? To learn the inside scoop on these hot topics and much more, be sure to register for this exclusive PR University training session that you won’t want to miss.

August 22

All PR firms want to boost profits, but few have a systematic program for doing so. Now Bulldog Reporter presents a half-day webinar workshop that gives PR agency principals, financial and operations execs a step-by-step plan guaranteed to increase your profitability this year, including: 1) Mastering the 12 traits of highly profitable agencies, 2) best financial management methods, from key ratios to new budgeting and premium pricing models, and 3) the operational decisions and cash management best practices that affect your fortunes every day. Taught by PR agency management consultant and Managing Partner, ProsperGroup, Alex Halbur, along with guest and agency management expert Larry Kamer, this event will provide instruction and practical templates on measurement reports (staff productivity, revenue, cash management, and P&Ls), cash management (billing, payables and receivables) and even talent management for spreading a culture of revenue generation across the agency. Join us on Friday, August 22, 1PM-5PM ET (10AM-2PM PT) from the comfort of your office or conference room. To see specific topics, print out the brochure. Register by  Friday, August 8 to save $100.

August 28

If you’re feeling pressure to prove digital ROI, then this is one event you can’t afford to miss. Not only will leading measurement guru Katie Paine walk you through her proven, practical five-step methodology for setting, tracking and presenting your very own digital KBI (“Kick Butt Index”) to management—but social media experts and co-presenters Sukh Dhillon(Intel), Allan Gungormez (Transamerica), Andy Williams (Blue Cross & Blue Shield, Nebraska) and Vanessa M. Penagos (1-800-PetMeds) will also share the latest monitoring tools, dashboards, techniques and key performance indicators (KPIs) that most impress the C-suite when it comes to proving the value of social media efforts. In just 90 information-packed minutes, you’ll learn how to design social media programs that move the needle, how to define bottom-line objectives from the start and how to analyze the results of any online program or initiative—regardless of which social media channels you’re using. You’ll come away with practical checklists, timely tips, new metrics and—best of all—a clear method for measuring your next social media campaign.



What is a webinar?

A webinar is just like an audio conference, except it also includes simultaneous on-screen visual aids, such as Power Point slides, illustrations or video, streamed over the Internet and displayed on your computer monitor. Our webinars run 90 minutes in length.

When are PR University webinars held?

Most PR University conferences are held on Thursdays and Fridays, and all take place at 10:00AM PT, 11:00AM MT, 12:00, Noon CT, and 1:00PM ET.

How much do the webinars cost?

Webinar Registrations
Single events = $299
Pay for two events and receive three events = $598 (33% savings)
Buy three events and receive five events = $897 (40% savings)
PR University Passport $1,695 - $1,995 (Unlimited access to 60+ ninety-minute webinars annually)

For an even more incredible value check out our Passport Savings program. Normally, PR University events are a great value at $299 each, but this special package allows your team to attend Live or On Demand events (or a mixture) for one low fee. The Passport allows you to attend all 60 webinars for one low price of $1,695—Live or On Demand. Save even more by purchasing a Live and On Demand Passport for just $1,995.

REFUNDS: Cancellations received before 5:00PM Pacific time at least 48 hours prior to any event may receive a full refund, less a $25 service charge.

What's included in your audio conference or webinar registration?

  • A site license to attend the 90-minute webinar (invite as many colleagues as you can fit around your computer, at no extra charge)
  • PR University's conference manual, which includes speakers' slides and illustrations, up-to-the-minute, verified contact information and background on the panel.
  • The opportunity to connect with any or all of the speakers during the audience Q&A session or live pitch

What is PR University "On Demand"?

PR University "On Demand" gives you streaming video presentations of past Bulldog Reporter's very best webinars—or events you will not be able to attend in the future. If you miss any of our great events, you still have a chance to view these "encore" sessions. Best of all, you and your staff can schedule "On Demand" training sessions anytime you want — as many times as you want for up to 90-days after the broadcast date .

How can I register?

To register for any conference or purchase an event on-demand, just click on the title in the event list or call Bulldog Reporter's Sales Department at 1-800-959-1059. Registrations for each event are accepted until 9:30AM Pacific time, the morning of the conference. But because most conferences are supported by printed materials, we encourage early registration, so these materials can be delivered to you in advance via email.

For more information on any of these events—or to register—phone 1-800-959-1059.

Sign up to receive email about upcoming PR University Professional Development Webinars.

View the Complete 2014 PR University schedule here.