PR University

PR University

Take part in these Meet the Editors, Masters Classes, and Bootcamp Workshops live . . . or attend on your schedule with WMV streaming videos. Note: Live event purchases now also include bonus access to the On Demand recorded version. Just click on the title to order.

Review the event schedule below: You'll find high-level professional development conferences with extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.

Meet the Editors and Masters Class events run 90 minutes.

For more information on any of these events, go to frequently asked questions. Or phone 1-800-959-1059.


What Our Customers Say About PR University:

"All the speakers at your recent audio conference, 'Targeting PR to Tech Blogs,' were incredibly knowledgeable and gave me tips and techniques I'm already using in my daily practice. These speakers didn't just speak in general terms-they got very specific and shared relevant anecdotes to illustrate their points. Among many insights I picked up was the tip about creating your own blog as a means of building credibility, so you can highlight specific messages you want to circulate in the blogging community. The conference also showed how to make press releases 'blog friendly'-a technique I wasn't aware of. I'd definitely recommend Bulldog Reporter's PR University audio conferences to my colleagues."

Rose Kwass
Marketing Specialist, PC World


September 25

How would you like to learn the production and social media sharing secrets of the “Most Watched Brand Video of All Time”—so you can boost your own client or brand’s viral video reach? This in-depth session will reveal the best practices behind the amazing “Real Beauty Sketches” campaign—which achieved over 165 million views in 25 countries. Presented by Sara Dunaj, Social Media Manager, Princess Cruises, Charlene Sarmiento, Public Relations Program Manager, Goodwill Industries, Mark Adams, director at The Audience, Hollywood producer/visual marketing expert Cokey Falkow, and others, this event will give you the tools and techniques you need to master the ins-and-outs of shareable online video. You’ll hear how top social media brands have successfully created, promoted and capitalized on Web video and channels like YouTube, Instagram, Vimeo and Vine to reach wider audiences—so you can do the same. If you’re ready to reach more consumers with your video content so you can build your online brand, gain new followers, generate sales and deliver maximum ROI, then plan to attend this intensive, 90-minute webinar. Our exclusive panel will show you how to plan, script and shoot stellar videos … and how to distribute them for millions of views. 

September 26

Learn how your organization can take advantage of powerful new SEO strategies and techniques to dramatically increase the visibility of your press releases, online newsroom, social media, backgrounders, videos, white papers, website—all your communications. If you haven’t retooled your SEO play book in the past six months to incorporate new search algorithms and such elements as visual content, Facebook Search and mobile search, now is the time: Once you take advantage of today’s new tagging strategies, writing and sharing techniques, you’re bound to skyrocket your search rankings. This hands-on, half-day webinar workshop will give you the skills you need to create, implement and measure a cost-effective SEO plan, step by step. This workshop is by digital PR expert Sally Falkow live on Friday, September 26. Regular price is $695 but if you register by register September 12 and save $100.  Go to online details, print our 3-page brochure or phone 1-800-959-1059.

October 2

How valuable would it be to learn easy steps for creating high-volume, high-quality content that gets shared virally online—and helps boost sales?Good news: Not only will this content training session reveal how to create and share remarkable social media posts and which social media channels you should be using to reach wider audiences in the year ahead—but it will also provide best practices and real-world case studies guaranteed to help you transform your business and supercharge your social media and content marketing programs. In just 60 information-packed minutes, our exclusive panel of experts like Kevin Briody, SVP of Content Marketing at Pace; Janet Brumfield, Director of Communications at Verizon; John Earnhardt, Director of Communications at Cisco; and Tim Bay, VP of Digital Marketing at Wilton will give you a proven methodology for creating a winning social media content strategy that is not only simple and practical—but that’s also guaranteed toincrease your social media reach, results and ROI.

October 9

Press releases reach more people than ever before—and so can you. That’s because the general public now comprises over half of today’s release readership. And the media increasingly use press releases to fill the 24/7 online news hole. This poses a golden opportunity for PR proswho recognize that not only must your release be well written—but it also has to be written so that it’s easily found online and inspires shares. Learn the latest PR digital writing techniques in this 60-minute advanced press release writing workshop presented by former Brigham Young University National News Director Michael Smart. Not only will he teach you to write compellingly to the general public, press and search engines—but you’ll also discover how best to organize press releases—and how to crank out media-worthy headlines that give journalists everything they need to file stories. What’s more, he’ll reveal the 10 secrets today’s biggest brands use to make their press releases go viral—while showing you how to add flair to your copy—so you please both your bosses and your audiences.

October 16

How valuable would it be to learn today’s most powerful media training techniques guaranteed to prepare your execs to face, disarm and even impress the press—and apply them to turn your top spokesperson into a coveted media source overnight, double your positive media coverage and show a greater ROI for your PR efforts while providing greater career success for you and your department?If you’d like to learn a proven regimen that will transform every media request into a golden opportunity for your CEO to shine—one that presents a uniquely effective set of techniques and easy-to-remember methods the world’s best media trainers personally use to quickly turn media duds into media darlings—then you’re ready for this exclusive, instructional session presented by Jess Todfeldt, whom the Washington Post recognized as a leading media training expert. In just 60 minutes, he’ll teach you how to craft killer sound bites and share practical tools you can use to prepare anyone at your company for any media opportunity so you win more positive press.

October 17

How valuable would it be to learn first-hand from women’s media editors exactly what they will be covering this year and next—and the many ways you can reach, engage and score priceless coverage with them? Given that women influence 85% of all consumer purchases in the U.S. and wield over $7 trillion in purchasing power, competition for scoring ink, airtime or pixels in the most influential women’s media outlets is at an all-time high—so it helps to have an inside track on placement. Learn what it takes to break in by joining Bulldog Reporter’s PR University as we present an exclusive panel of women’s media gatekeepers, including Liz Plosser, Senior Editor, Cosmopolitan; Charreah K. Jackson, Relationships Editor, Essence Magazine; Pam O'Brien, Executive Editor, Fitness Magazine; Tara Bradley, Senior Editor,  Honeymoons, Weddings & Destinations Magazine; and Julie Ross Godar, Executive Editor, BlogHer. This panel of no-nonsense insiders will walk you step by step through a practical pitching regimen designed to give you, your client or company the edge in securing valuable column inches, air time or digital ink in top-tier, holy-grail women’s media in these competitive times.

October 23

Tired of being the last person called? How valuable would it be to learn a practical regimen guaranteed to ensure senior executives listen to and respect your counsel? Join PR University and acclaimed executive coach Jim Lukaszewski—author of “Why Should the Boss Listen to You” and president of The Lukaszewski Group Division of Risdall Public Relations—to learn exactly what it takes to get called earlier, get invited into discussions before all the decisions are made, to be listened to and actually heard—and to know when you have achieved the status of “trusted advisor.” In just 60 minutes, you will learn the 7 disciplines of trusted strategic advisors, the 5 things you need to know about what every boss thinks, 4 critical habits that will draw bosses to you, a 3-minute drill for giving important advice that will be taken —and how these skills apply to PR professionals on the corporate and agency side. This could be the most important 60 minutes of your career. Join us and take your role, recognition and rewards to the next level.

October 24

Focusing your messages around a unifying strategic theme gives your communications program—from the employee newsletter to the press release to the annual report—a singular, impactful power. The good news is that a simple "message map" can help you quickly craft consistent, compelling messages—and help you train anybody to communicate your media messages powerfully and clearly. Media trainer Tripp Frohlichstein literally invented the technique and has taught thousands of top spokespeople to use message maps to stay "on message," influence audiences and control crisis situations. In this advanced hands-on and half-day webinar workshop, he will reveal a message mapping methodology you can use time and again to break through the media clutter and achieve C-suite goals with your PR communiqués and messages. Not only will you discover simple templates and new writing tips, but you'll also learn how to apply these tactics to transform your messaging and start generating the results sure to skyrocket your value to the organization.

This event is presented live on Friday, October 24. Regular price is $695 but if you register by Friday, September 26, you save $200; register by October 10 and save $100. Go to online details, print our brochure or phone 1-800-959-1059.

October 30

How would you like to learn the best tips that will take your influencer and blogger relations program to the next level—so you’ll be able to craft and deliver more persuasive and impactful pitches or campaigns to the top influencers on your beat? How valuable would it be to your team to learn the secrets PR veterans use to research, target and build relationships with the today’s digerati? Learn the latest influencer and blogger relations techniques—including how to define and track influence, how to navigate paid promotional partnerships and long-term campaigns with bloggers, how to create brand ambassadors—in this 60-minute workshop presented by media relations masters and online influencers Amanda Hicken, Manager of Media Relations, PR Newswire; Sandra Fathi, Founder, Affect; Jim Lin, Digital Strategist at Ketchum and BusyDad Blogger; and others. Not only will they teach you to plan influencer campaigns, craft powerful blog pitches and deliver successful paid results—but you’ll also leave this session with new tactics for researching and successfully working with influencers—so you can reach millions of readers and show greater PR ROI for your efforts. 



What is a webinar?

A webinar is just like an audio conference, except it also includes simultaneous on-screen visual aids, such as Power Point slides, illustrations or video, streamed over the Internet and displayed on your computer monitor. Our webinars run 90 minutes in length.

When are PR University webinars held?

Most PR University conferences are held on Thursdays and Fridays, and all take place at 10:00AM PT, 11:00AM MT, 12:00, Noon CT, and 1:00PM ET.

How much do the webinars cost?

Webinar Registrations
Single events = $299
Pay for two events and receive three events = $598 (33% savings)
Buy three events and receive five events = $897 (40% savings)
PR University Passport $1,695 - $1,995 (Unlimited access to 60+ ninety-minute webinars annually)

For an even more incredible value check out our Passport Savings program. Normally, PR University events are a great value at $299 each, but this special package allows your team to attend Live or On Demand events (or a mixture) for one low fee. The Passport allows you to attend all 60 webinars for one low price of $1,695—Live or On Demand. Save even more by purchasing a Live and On Demand Passport for just $1,995.

REFUNDS: Cancellations received before 5:00PM Pacific time at least 48 hours prior to any event may receive a full refund, less a $25 service charge.

What's included in your audio conference or webinar registration?

  • A site license to attend the 90-minute webinar (invite as many colleagues as you can fit around your computer, at no extra charge)
  • PR University's conference manual, which includes speakers' slides and illustrations, up-to-the-minute, verified contact information and background on the panel.
  • The opportunity to connect with any or all of the speakers during the audience Q&A session or live pitch

What is PR University "On Demand"?

PR University "On Demand" gives you streaming video presentations of past Bulldog Reporter's very best webinars—or events you will not be able to attend in the future. If you miss any of our great events, you still have a chance to view these "encore" sessions. Best of all, you and your staff can schedule "On Demand" training sessions anytime you want — as many times as you want for up to 90-days after the broadcast date .

How can I register?

To register for any conference or purchase an event on-demand, just click on the title in the event list or call Bulldog Reporter's Sales Department at 1-800-959-1059. Registrations for each event are accepted until 9:30AM Pacific time, the morning of the conference. But because most conferences are supported by printed materials, we encourage early registration, so these materials can be delivered to you in advance via email.

For more information on any of these events—or to register—phone 1-800-959-1059.

Sign up to receive email about upcoming PR University Professional Development Webinars.

View the Complete 2014 PR University schedule here.