Take part in these Meet the Editors, Masters Classes, and Bootcamp Workshops live . . . or attend on your schedule with WMV streaming videos. Note: Live event purchases now also include bonus access to the On Demand recorded version. Just click on the title to order.
Review the event schedule below: You'll find high-level professional development conferences with extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.
Meet the Editors and Masters Class events run 90 minutes.
For more information on any of these events, go to frequently asked questions. Or phone 1-800-959-1059.
Sign up to receive email about upcoming PR University Professional Development Webinars
What Our Customers Say About PR University:
"All the speakers at your recent audio conference, 'Targeting PR to Tech Blogs,' were incredibly knowledgeable and gave me tips and techniques I'm already using in my daily practice. These speakers didn't just speak in general terms-they got very specific and shared relevant anecdotes to illustrate their points. Among many insights I picked up was the tip about creating your own blog as a means of building credibility, so you can highlight specific messages you want to circulate in the blogging community. The conference also showed how to make press releases 'blog friendly'-a technique I wasn't aware of. I'd definitely recommend Bulldog Reporter's PR University audio conferences to my colleagues."
Marketing Specialist, PC World
What kind of advantage could you seize if you knew exactly what top travel media are covering in 2014—and how PR can pitch them to score coverage in their influential outlets? With the competition for travel and tourism exposure on the rise, you need tenacity to get that placement in top travel sites. Of course, it doesn’t hurt if you also happen to know what top blogs are looking for and where travel and tourism coverage is trending. Learn the secrets of building lasting relationships and winning more coverage from this PR University panel of top online travel media and blogs—including the LA Times, Travel Dudes, “Amateur Traveler,” The Vacation Gals and Hotel Chatter. You’ll hear the freshest insights on scoring coverage in travel and leisure media, discover the top trends editors expect to cover this year—and how you can tie your destination, product or service to them—and walk away with surefire best practices and insider pitching tips for generating massive coverage in top-tier, holy-grail travel media in 2014.
How valuable would it be to learn the secrets of potentially reaching millions of customers, prospects and employees globally on LinkedIn—first-hand from Yumi Wilson, Corporate Communications Manager at LinkedIn, as well as from social media experts Paul Butcher, Director, Digital Communications at Citi, Suzanne Doughty, Social Media Program Manager at Dell, Nicole Hudson, Founder and President of Inbound Lead Solutions and Leslie Billera, VP, Marketing at JCPR? After overlooking LinkedIn the past, many marketers and PR pros are smartly adding it to their plans—thanks to its 200+ million members and new upgrades. So how do you capitalize on the LinkedIn surge? How can you make sure your company pages attract and engage? How can you best update your profile? What are the top brands doing to get ahead of the curve on LinkedIn? This training session offers the guidance you’re looking for. In 90 minutes, our experts will walk you through each LinkedIn feature and show you how to optimize your page to increase visibility and grow your followers, including via LinkedIn Groups and more. They’ll showcase best practices to help spark engagement and present new ways to measure the incredible results you’ll achieve by maximizing the functionality of the new and improved LinkedIn.
Now every member of your team can create press communications and social media content that compel readership—as well as skyrocket their PR writing competence and confidence—in one four-hour webinar. If you or any members of your team want to learn proven techniques for making your press materials and online copy more dramatic, more shareable, more persuasive and easier to read, here’s good news: This half-day webinar gives you a set of solid skills and techniques that help you create more compelling, engaging traditional and social media materials . . . faster and with much less effort. You’ll learn how to avoid the biggest PR writing sins, how to think and write like a journalist, and how to write with “words of wonder” that engage and compel readership—regardless of medium. This workshop is by renowned PR writing and media relations trainer Michael Smart, live on Friday, March 21. Register by Friday, March 7, and save $200; register by Friday, March 14 and save $100. Go to online details, print our 5-page brochure or phone 1-800-959-1059.
If you handle PR for consumer tech brands, how valuable would it be to hear from leading tech and gadget bloggers about their hottest editorial interests, plus best ways to place stories and develop long-term relationships with them and their fellow online influencers this year and next? Consumer tech bloggers could be your conduit to millions of gadget-craving consumers. So how do you earn the attention of these online gatekeepers? Join this panel with the most influential tech bloggers and online influencers, including Lauren Goode, Review Columnist for Re/code (formerly AllThingsD), Sascha Segan, Lead Analyst, Mobile at PCMag.com, Roberto Baldwin, Staff Writer at Wired, TechCrunch Senior Editor Matt Burns and Helena Stone, Editor-in-Chief for “Chip Chick,” to learn how to reach and pitch them, what they’re writing about now and how you can hook your product, service or company to their coverage in this 90-minute training session. Not only will the top bloggers share exclusive pitching tips and the latest relationship-building techniques, but they’ll also reveal the top topics likely to dominate their editorial calendars in the months ahead so you can reach and influence this highly desirable market.
If you haven’t yet launched or upgraded your online newsroom to maximize media pickup, increase SEO power and drive social media buzz in the mobile era, how valuable would it be to hear from experts at the nation’s leading brands about how they have successfully boosted their online and offline pickup by integrating social media into their newsrooms—and how you can do the same? If you’re ready to provide engaging, mobile-ready content via a newsroom that will help you boost media mentions, improve media relations and dramatically increase your reach to key stakeholder groups, then plan to attend this 90-minute webinar. It features PR University's panel of experts, including John Barrows, Communications VP, Avis Budget; Andy McNamara, Assistant Athletic Director of Athletic Communications, University of Oregon; Charlene Sarmiento, Public Relations Program Manager, Goodwill Industries International; Tim Clark, Senior Director of Optimization and Programming, NASCAR; Sally Falkow, President, Meritus Media; and Ibrey Woodall, VP, Online Newsroom Specialist, Business Wire.
How valuable would it be to hear the freshest insights and inside tips for generating massive business media coverage this year and next—from a panel of seasoned business journalists? Given today’s brutal competition for scoring ink, airtime or pixels in the most influential business outlets—plus the shrinking business news market—it helps to have an inside track on placement in top media. Learn what it takes to break into top business media by joining Bulldog Reporter’s PR University as we present an exclusive panel of business media gatekeepers, including Tom Post, Managing Editor, Forbes; Joe Bel Bruno, Deputy Business Editor, The Los Angeles Times; Jennifer Chang, Social Media Editor, Success Magazine; Karl Henkel, Reporter, Detroit News; and Stephen Trousdale, Business Editor, Bay Area News Group/San Jose Mercury News, among others. This panel of no-nonsense media insiders will walk you step by step through a practical pitching regimen designed to give you, your client or company the edge in securing valuable column inches, air time or digital ink in top-tier, holy-grail business media in these competitive times.
If you’d like to learn a proven regimen that will transform every media request into a golden opportunity for your CEO and company to shine—one that presents a uniquely effective set of 10 techniques that don’t involve time-wasting message-mapping rehearsals … and one that does include easy-to-remember methods the world’s best media trainers personally use to quickly turn media duds into media darlings—then you’re ready for this advanced session featuring media trainer and frequent PR University moderator Jess Todtfeld. In just 90 minutes, he’ll teach you the secrets of surviving—and thriving—in aggressive media interviews, while also sharing practical tools you can use to prepare anyone at your company for any media opportunity so you win more positive press.
How valuable would it be to learn easy steps straight from digital PR experts for creating better social media content in the year of mobile—content that spreads your message, increases your media coverage and boosts sales? Good news: Not only will this advanced training session reveal how to create and share remarkable social media posts and which social media channels you should be using to reach wider audiences in the year ahead—but it will also provide best practices and real-world case studies guaranteed to help you transform your business and supercharge your social media and content marketing programs. In just 90 information-packed minutes, our exclusive panel of experts like Phil Colley, Social Media Strategist, General Motors; Kyle Sheldon, Senior Manager of Digital and Social Media Communications, NASCAR; and others will give you a proven methodology for creating a winning social media content strategy that is not only simple and practical—but that’s also guaranteed to increase your social media reach, results and ROI.
Corporate social responsibility (CSR) and sustainability reporting—is a growing responsibility for those tasked with building, protecting and communicating brands. Yet many communicators aren’t up to speed on new regulations, trends and strategies when it comes to reporting environmental, social and governance performance. And others fail to see the brand-building opportunity beyond crafting basic “green PR” initiatives. How valuable would it be to hear top experts share their best practices and the newest tools for using CSR to improve reputation, woo consumers and increase engagement? Come join our experienced panel who will share their knowledge with you: Gwen Migita, Vice President, Sustainability & Community Affairs, Caesars Entertainment Corporation; Laurel Haas, Corporate Responsibility Manager, American Licorice Company; and others.
Finally, a half-day webinar that gives communicators at hotels, resorts, theme parks, cruises, cities and regional attractions the latest social media PR, digital marketing and mobile tools used by smart travel destinations to build loyalty, website traffic, press coverage and bookings: Bulldog Reporter’s “Travel & Destinations Digital PR Summit: Advanced Practices in Integrated, Social and Content Marketing Workshop.” This event takes place Friday, April 25, 1PM-5PM ET (10AM-2PM PT) from the comfort of your office or conference room. It features moderator Sally Falkow, President of Meritus Media, one of PR’s leading social media experts, plus practitioners from Hotels.com, Virgin America, The Canadian Tourism Association and more, who share their latest discoveries about how to harness the amazing power of integrated digital, social media and mobile. It also features top journalists from National Geographic Traveler and other influential outlets, as well as travel blogs like “Nomadic Chick” and “Travel Tart.” Get inside their planning, monitoring and engagement techniques in this concise, practical half-day virtual event. To see specific topics and presenters, print out the five-page brochure. Register by Friday, March 28 to save $200; register by Friday, April 11 to save $100.
FREQUENTLY ASKED QUESTIONS
What is a webinar?
A webinar is just like an audio conference, except it also includes simultaneous on-screen visual aids, such as Power Point slides, illustrations or video, streamed over the Internet and displayed on your computer monitor. Our webinars run 90 minutes in length.
When are PR University webinars held?
Most PR University conferences are held on Thursdays and Fridays, and all take place at 10:00AM PT, 11:00AM MT, 12:00, Noon CT, and 1:00PM ET.
How much do the webinars cost?
Single events = $349
Pay for two events and receive three events = $698 (33% savings)
Buy three events and receive five events = $1,047 (40% savings)
PR University Passport $1,695 - $1,995 (Unlimited access to 60+ ninety-minute webinars annually)
For an even more incredible value check out our Passport Savings program. Normally, PR University events are a great value at $349 each, but this special package allows your team to attend Live or On Demand events (or a mixture) for one low fee. The Passport allows you to attend all 60 webinars for one low price of $1,695—Live or On Demand. Save even more by purchasing a Live and On Demand Passport for just $1,995.
REFUNDS: Cancellations received before 5:00PM Pacific time at least 48 hours prior to any event may receive a full refund, less a $25 service charge.
What's included in your audio conference or webinar registration?
A site license to attend the 90-minute webinar (invite as many colleagues as you can fit around your computer, at no extra charge)
PR University's conference manual, which includes speakers' slides and illustrations, up-to-the-minute, verified contact information and background on the panel.
The opportunity to connect with any or all of the speakers during the audience Q&A session or live pitch
What is PR University "On Demand"?
PR University "On Demand" gives you streaming video presentations of past Bulldog Reporter's very best webinars—or events you will not be able to attend in the future. If you miss any of our great events, you still have a chance to view these "encore" sessions. Best of all, you and your staff can schedule "On Demand" training sessions anytime you want — as many times as you want for up to 90-days after the broadcast date .
How can I register?
To register for any conference or purchase an event on-demand, just click on the title in the event list or call Bulldog Reporter's Sales Department at 1-800-959-1059. Registrations for each event are accepted until 9:30AM Pacific time, the morning of the conference. But because most conferences are supported by printed materials, we encourage early registration, so these materials can be delivered to you in advance via email.
For more information on any of these events—or to register—phone 1-800-959-1059.