Use the Bulldog Reporter library of training resources to bring your team up to speed, on your schedule—anytime, anywhere, as often as you want.
All Bulldog Reporter in-person conferences, webinars and audio conferences are available on demand. Customize your learning program by creating your own, specialized curriculum.
Webinars on Demand:
All PR firms want more business, but few have a systematic methodology for generating it. Now Bulldog Reporter presents a half-day webinar workshop that gives PR agency principals a proven system for identifying qualified prospects, nurturing relationships and creating powerful new-business presentations that outclass your competition. The PR Agency New-Business Generator Workshop is a 4-hour virtual workshop taught by agency new-business master Robb High (Burson-Marsteller, Y&R, Landor, Kirshenbaum & Bond)—it gives you a step-by-step plan guaranteed to increase your revenue this year. Join us on Friday, July 13, 1PM-5PM ET (10AM-2PM PT) from the comfort of your office or conference room.
Join PR University and acclaimed executive coach Jim Lukaszewski for a very special webinar to learn exactly what it is going to take to get called earlier, get invited into discussions before all the decisions are made, to be listened to and actually heard by top management. Jim Lukaszewski, ABC, APR, Fellow PRSA, has built a career around helping savvy communicators earn the trust of senior management. Lukaszewski provides key tools and powerful techniques to help you better organize your abilities and gain the perspective that will enable you to give advice that will be heard, accepted and used.
Savvy brand marketers know that corporate social responsibility (CSR) programs help increase engagement and communicate your brand story—all while doing good in the community and the larger world. What are the latest tips and sure-fire techniques for leverage the important CSR work your company or client is doing? How can you use social media to amplify your messages—and track whether they are being picked up? For the answers to these critical questions—and much more—join Bulldog Reporter’s PR University for an in-depth training on the art and science of CSR public relations.
How can you design social media PR programs that really move the needle? How can you measure their results, prove the value of social media to top management? PR University has gathered a panel of social media experts for an exclusive 90-minute webinar to show you precisely how to use the latest social media metrics to measure your online marketing success.
Personal finance blogs are some of the most highly trafficked sites on the web, making stars of the bloggers who write them. Who are these influential gatekeepers? What are they most interested in covering? What are their individual styles, their points of view, their pet peeves—and how can savvy PR pros connect with them to score valuable coverage? For the answers to these critical questions—and much more—join PR University for an exclusive roundtable with the journalists who create these must-read blogs.
The "gamification" of marketing is here to stay. What do heads-up PR pros need to know about making product promotions, PR pitches and even corporate communications more fun—and game-like? What are leading marketers doing to "gamify" their strategies and tactics? Join Bulldog Reporter's PR University and our exclusive panel of top marketing pros who have successfully incorporated "gamification" into their marketing techniques.
Mom blogger? Dad blogger? Parenting blogger? The Internet is loaded with influential moms and dads who have taken to blogging—and who are drawing legions of readers and consumers to their sites. Which topics are parenting bloggers writing about, and how can you hook your product, service or company into coverage? What are the latest "do's and don'ts" of pitching parenting bloggers? Join Bulldog Reporter's PR University and our exclusive panel of top parenting bloggers for the answers to these and other critical questions.
How can you make contact with target journalists on social networks—without offending them? How can you use Facebook or Twitter to make a pitch—without it coming across as self-serving spin? How can you use new press release pitching tools to multiply the impact of your news? For the answers to the these questions and many more, join PR University for a roundtable discussion of senior media strategists who are using online and social media to change the way they pitch—and place stories.
How do the best brands leverage Twitter? What are the inside secrets and hidden tricks to creating and executing a winning Twitter marketing strategy? What is the ROI of Twitter marketing, and how can you demonstrate its value to top management? Learn the answers to these questions and much more when PR University convenes an exclusive panel of senior brand strategists, who will share their latest thinking and proven techniques for using Twitter—from new product launches to brand repositioning.
Finally, a half-day webinar that gives corporate communicators at banks, lending institutions, brokerages, mutual funds, insurance firms, credit card issuers, and financial advisors the latest digital, social and integrated strategies used by smart marketers to build loyalty, website traffic, press coverage and sales: Bulldog Reporter's "What's New & What's Working in Financial Services Marketing: Digital, Social and Beyond." It features moderator Sally Falkow, President of Meritus Media, one of PR's leading digital PR experts, plus practitioners from Aflac, Royal Canadian Bank, H&R Block, Citibank, Dix & Eaton, Barclaycard US and journalists from Forbes, Kiplinger's Personal Finance, Glen Gilmore & Social Media and Visible-Banking.com who share valuable secrets about how to harness the amazing power of social networks and score major media coverage—as well as steer clear of the pitfalls and manage online crises. Discover best planning strategies, engagement and measurement techniques, plus top industry trends in this concise, practical, half-day virtual event.
