WealthEngine Releases New White Paper to Help Nonprofit Organizations Improve Their Fundraising Effectiveness Via Social Media

WealthEngine, a provider of sophisticated wealth identification and prospect research solutions, announced the release of a new white paper, Fundraising's Social Revolution: How Social Media is Changing Nonprofit Culture and Practice, that provides nonprofits with actionable strategies on how to implement social networking across their organizations, in everything from marketing to prospect research to front-line fundraising.

Organizations and individuals who are interested in getting started with social media or wanting to take it to the next level will find foundational information, as well as recommendations from well-known experts and practitioners, such as Beth Kanter, author of The Networked Nonprofit and Beth's Blog: How Nonprofits Can Use Social Media, and Dan Michel, digital marketing manager at Feeding America. These insights, as well as WealthEngine's survey of 1,300 prospect development and fundraising professionals on their social media activity, helped shape the strategies outlined in the paper including how to:

  • Create a social media culture
  • Implement new social technologies
  • Apply best practices & tips
  • Follow ethical guidelines

"The first part of the white paper walks readers through how to become a social nonprofit, from developing a social culture to getting started with social technology to building and nurturing social communities," said Sally Boucher, WealthEngine's director of research and primary author of the paper, in a company release. "The second part dives more deeply into how organizations can leverage social communities to support organizational objectives, and how to measure the success and ROI of these objectives."

Download the white paper here. Further information on the white paper findings will be shared during a free webinar on Tuesday, December 11, from 1-2 p.m. ET. Register for the webinar here.

Add a Comment

Your email address will not be published. Required fields are marked *

Marketing Trends PR Agency News PR Biz Update PR People
Silhouette of businessman sit on chair and hold a cigar and looking at the city in night.
Targeting Insights: Retail Growth Is Online, and the Wealthy Are the Big Spenders—So Engaging Affluents Online Is a Win-Win

What kinds of online experiences do today’s affluent consumers—and tomorrow’s—want? A...

Office life: business team during a meeting
Broken Engagement: New Academic Study Says Nearly Three Fourths of U.S. Workers in Their 30s Want a Career Change

A majority of U.S. working adults want to change careers, but...

school stationary
Consumers Decide that 2015 Back-to-School Shopping Can Wait, Deloitte Study Finds: Shopping Will Be Spread Throughout the Year

With plenty of last year’s supplies stowed in the closet and...

On Deadline Thought Leaders
Is Data Driving Your Leadership Decisions? Eight Ways Customer Analytics Can Give Your Company a Competitive Edge

In the spotlight: Jeff Sauro, Founding Principal, MeasuringU In a global...

Ally Mann
SeaWorld’s Huge PR Challenge: New Campaign Aims for Transparency—But Has This Fish Been Out of Water Too Long?

By Ally Mann, Freelance Writer SeaWorld has been desperately trying to...

Drew Bernard
Cater to Your Audience’s Sense of Social Self for Optimal Results

By Drew Bernard, Founder and CEO, ActionSprout.com As more and more...

Media monitoring and analysis

Current clients, please login here. Would you like to reduce the...

Inside Health Media

Current clients, please login here. Top pharmaceutical companies, hospitals, healthcare PR...

MediaPro: Bulldog Reporter's media database

Current clients, please login here. Do you need precisely targeted press...