Valencia Joins Porter Novelli as SVP, Multicultural Communications

Porter Novelli (www.porternovelli.com) announced that Diana Valencia has joined the company as senior vice president, multicultural communications. In leading this practice, Valencia will oversee client programming designed to reach all demographic segments under the multicultural umbrella.

"Diana's career-long focus on multicultural markets, coupled with her extensive experience in mobile and digital, will be of tremendous value for clients as they create and nurture relationships with these extremely brand-loyal audiences," said Darlàn Monterisi, executive vice president, managing director of Porter Novelli's New York office, to whom Valencia will report. "Diana brings to Porter Novelli impressive expertise, a strong track record of driving growth and a collaborative work style. We are excited about where she will take our multicultural practice in the future."

Valencia spent nearly five years with Univision Interactive Media in New York, most recently as senior director, mobile sales development, leading strategic operations for the discipline. Before that she was director, mobile content & services for Univision and, prior to that, spent just over three years with Verizon Wireless, as multicultural marketing/segmentation manager.

"I am absolutely delighted to join Porter Novelli, a company whose commitment to and deep understanding of the multicultural market is truly inspiring," said Valencia. "I'm excited to work with a team of award-winning professionals with a palpable passion for driving business success greater than their clients expect."

Add a Comment

Your email address will not be published. Required fields are marked *

PR Biz Update PR Agency News PR People Marketing Trends
Great presentation! Group of business people in smart casual wear sitting together at the table and applauding to their colleague standing near whiteboard and smiling
Are You a Steamroller or a Compromiser? A Daredevil or a Safety Officer? Take AMA’s Marketing Personality Test to Find Out

Move over, Myers-Briggs. Stand aside, StrengthsFinder. There’s a new test in town,...

Illustration of an elegant beautiful celebrity woman on a red carpet with paparazzi lights flashing
Brand Marketing Lessons from the Stars: Entrepreneurs Say Kim Kardashian Is Out, Oprah Winfrey Is In, Xero Finds

Plenty of stars, from Jessica Alba and Kate Hudson, to Ashton Kutcher and Dr Dre, have...

News. Media concept. Laptop, tablet pc and smartphone. 3d
Media-Consumption Trends Across the Pond: UK Consumers Demand Free News Online—But Expect Content Creators to be Paid

New research brings a critical media-consumption dilemma to the forefront—according to...

Thought Leaders On Deadline
Aaron Perlut
Branding Lesson from Donald Trump: Disruption Is the New Innovation

By Aaron Perlut, Founding Partner, Elasticity Question: Why has Donald Trump, at least...

Group Of Business People Listening To A Speech
(Net)work That Conference: 15 Tips to Help You Make Career-Enhancing Connections at Your Next Conference

In the spotlight: Alaina G. Levine, President, Quantum Success Solutions Love...

businessman cheer on top of money stairs with sunlight cloudscape
The Importance of Marketing for Turning a Company Into an Investable Opportunity

By Aimee Williams, Freelance Writer Growth should be a key feature...

PRtools-pics3
Media monitoring and analysis

Current clients, please login here. Would you like to reduce the...

PRtools-pics
Inside Health Media

Current clients, please login here. Top pharmaceutical companies, hospitals, healthcare PR...

PRtools-pics2
MediaPro: Bulldog Reporter's media database

Current clients, please login here. Do you need precisely targeted press...

PRtools-pics4
Blogger Lists

These blogger lists are guaranteed to increase your chances for scoring blockbuster...