TMZ's Graphic, Controversial Murder Video Posting Spurs Ad-Sponsor Exodus: Dozens of Brands — Including Chase, Toyota, Zappos and Hanes — Drop Ads From Celeb-Gossip Site

Advertisements from 25 brands — including Chase, Toyota and H&R Block — have reportedly been removed from a page featuring video footage of 19-year-old Andre Lowe‘s brutal murder on celebrity-gossip site TMZ following a storm of online outrage. Lowe’s family has been publicly demanding that TMZ remove the video for the past week, attracting over 200,000 people to sign a popular petition on Change.org started by Andre’s uncle, Jason Andrews.

Advertisements began disappearing from the video page after petition signers took to Twitter over the weekend, asking dozens of brands to drop their support for TMZ.

"We want to thank the companies that have stopped paying TMZ to turn Andre’s death into a spectacle," said Andrews. "Andre wasn’t a celebrity like TMZ usually covers. He was just a young student eager to pursue his love of music. It’s been traumatic to our family to see TMZ treat his tragic murder as entertainment," he added, according to a press release from Change.org.

Lowe was reportedly shot and killed early in the morning on Sunday, January 13, after a fight that began inside a nightclub in Los Angeles and spilled into the streets outside. Lowe’s family says that TMZ posted video of Andre being shot and lying on the pavement even before they received word from the hospital about whether Andre would survive his injuries.

TMZ claims its own photographer captured the incident, the Huffington Post reports.

Full list of advertisers who have removed their ads:

  • Chase
  • LensCrafters
  • Velveeta
  • TBS
  • WeightWatchers
  • Fiksu
  • Xetum
  • Spike
  • Instaflex
  • Turbotax
  • Ancestry
  • National Geographic
  • Hanes
  • Toyota
  • Boccia
  • USA Network
  • If By Phone
  • A$AP ROCKY
  • Sony Music
  • Shop At Home
  • Comedy Central
  • Bosley
  • Zappos
  • Carnival
  • H&R Block

Andrews has posted a statement on Change.org, titled "TMZ: remove the video of my nephew being murdered", which reads as follows:

"TMZ has thoughtlessly and carelessly posted a video of my nephew, Andre Lowe, being shot to death outside a Hollywood nightclub. These people have no regard for the loved ones affected by this tragedy. I understand freedom of press but the line has to be drawn somewhere. Its very obvious that the media has no morals and nothing is off limits when it comes to gaining ratings. What they did is wrong and they need to be held accountable. No one wants to see their loved one in this position, having this event viewed by millions of strangers is disgusting. This video needs to be removed and an apology issued to the family and friends."

2 Comments

  1. Robespierre January 28, 2013 Reply
  2. Anonymous December 4, 2013 Reply

Add a Comment

Your email address will not be published. Required fields are marked *

Marketing Trends PR Agency News PR Biz Update PR People
Pretty blond businesswoman open de door in modern office. Concep
Ad Agency Trends: New Business Panel, Featuring RSW/US’s Mark Sneider, Finds Agencies Consolidating Resources

Given the current trend of marketers to consolidate their agency resources,...

ideas word in mixed vintage metal type printing blocks over grunge wood
Report Offers a New Take on Employee Retention: Applying User Experience Principles to Attract and Retain Talent

As traditional employee retention incentives become unsustainable, organizations are looking for...

brand word in vintage letterpress wood type in a drawer of antique apothecary cabinet
PR Debate: Should Brands Take Social/Political Stances? New Study from Field Agent Takes a Deep Dive into Benefits and Risks

Following the recent Supreme Court ruling legalizing gay marriage, numerous Fortune...

On Deadline Thought Leaders
chris lucas formstack
Marketing on Mobile, Social, Email, and More: How to Increase Conversions Across All Platforms

 By Chris Lucas, Vice President of Marketing, Formstack Conversion rate optimization...

Gary Frisch
PR Crisis Strategy: What Can You Do if You’ve Just Killed a Beloved Lion?

By Gary Frisch, Founder and President, Swordfish Communications Public relations professionals spend...

Is Data Driving Your Leadership Decisions? Eight Ways Customer Analytics Can Give Your Company a Competitive Edge

In the spotlight: Jeff Sauro, Founding Principal, MeasuringU In a global...

Media monitoring and analysis

Current clients, please login here. Would you like to reduce the...

Inside Health Media

Current clients, please login here. Top pharmaceutical companies, hospitals, healthcare PR...

MediaPro: Bulldog Reporter's media database

Current clients, please login here. Do you need precisely targeted press...