December 21, 2014
Visit "TheGutes" at

When Public Scrutiny Requires Crisis Communications

April 9, 2013

It’s a type of public relations that any public relations professional can come across. Some firms focus specifically on this tough topic. Other firms have specialists. Some hate it and others love the challenge. Regularly referred to as Crisis Communications, enterprises, small businesses, celebrities and consumer brands can all be affected by a crisis and are smart to prepare a plan in case of an emergency.

Crisis communications is defined as a sub-specialty of public relations. It is designed to protect and defend an individual, company, or organization that’s facing public challenge to its reputation. Some recognizable crisis communications at its finest include: Richard Branson’s Virgin, Chick-fil-A, Bill Clinton, Chris Brown after his altercation with Rihanna, and even motorcycle guru Jesse James after his affair while married to Sandra Bullock.

After the online release of a couple offensive ads for the Ford Figo hatchback, Ford Motors has become the latest victim of scrutiny, media backlash, and in immediate need for crisis communications. The advertisements showed former Italian Prime Minister flashing a peace sign in the front of the vehicle with three women bound and gagged in the rear. Another ad portrayed characters of the Kardashian sisters bound and tied up in the back of the car, while a Paris Hilton look-a-like drove the car with the tagline: “Leave your worries behind with Figo’s extra-large boot.”

Ford FigoAlthough, the advertisers who created these ads have been relieved of their jobs, the damage has been done. The public has voiced its opinion and Ford is hearing comments such as: “I will never buy a Ford” and “I will try to never sit in a Ford again.” After all the hard work the automotive industry in the United States has done to keep strong during the recession, from a PR perspective the goal would be to quickly repair Ford’s image and prevent this from setting the company back. Immediately, a carefully drafted public apology on the matter was released by Ford on Monday – the first step of a crisis communication plan. The advertising agency responsible for the ads released an explanation, saying the “distasteful” posters were never intended for paid publication and were not requested by Ford. Regardless if they were requested or not, it did force Ford to speak up and ensure they are taking this seriously and will make sure nothing like this ever happens again.

Issues with public images can occur anytime, whether a crisis is predicted and prepared for, or comes out of the blue – such as with Ford Motors. In either case, an effective crisis communications plan is critical for your public relations team to prepare. You never know when it might need to be applied.

During challenging times, you need a communications team that thinks on its feet and offers viable solutions. The key is to move quickly and get underneath the issues, develop scenarios and contingency plans, and undertake actions to mitigate the fallout from crises. Do you have a plan in place?


This is an awesome post. Just

This is an awesome post. Just one of the very best post I've ever seen. What a really good and awesome post. Keep up your work on articles. restaurants in crosby

After all the hard work the

After all the hard work the automotive industry in the United States has done to keep strong during the payday loan lenders no credit checks


She died of cancer, it was me who found him. I saw my mother on the couch I was thinking it might be asleep and then I saw that she had no breathing, I realized I was in shock, ", he tells itunes gift card generator

NJ LIMOS Like so many others,

NJ LIMOS Like so many others, I was thrilled to hear that both the Duchess of Cambridge and her new son received such excellent care and that the delivery was safe and successful.

NJ LIMOS Some companies

NJ LIMOS Some companies merely borrow the branding from other companies. We go above and beyond this. A memorable brand is most of all, unique. It stands out in the hearts and minds of its customers. It merely isn’t a rehash of some other company.

To say the truth I am very

To say the truth I am very impressed by what you told. You share tons of interesting info, neat and excellent design you’ve got here. It’s certainly one of the most informative stuff on this topic I’ve ever read. LIMOUSINE QUOTE


That is amid the quite

That is amid the quite decorous notifys you devise discover confidential the earth extensive maze describing anything in wisdom about the text. YAMAHA Golf Cart Covers

Immediately, a carefully

Immediately, a carefully drafted public apology on the matter was released by Ford on Monday – the first step of a crisis communication plan.carders forum

Thank tou

Apakah anda senang membuat kue di rumah anda? Saat ini ada beragam kue yang bisa anda buat di rumah dengan memanfaatkan cetakan yang bisa anda beli secara online. Beberapa di antaranya adalah martabak, pukis, kue lumpur, dan takoyaki. Masih banyak lagi jenis kue lainnya yang bisa anda coba. cetakan kue lumpur . Dapatkan resep lainnya dari penyedia resep teruji di dapur kami. terang bulan . Apakah saat ini anda sedang merencanakan acara outdoor yang membutuhkan tenda? Misalnya mengadakan pernikahan di luar ruangan? Jika anda memang sedang merencanakan hal tersebut maka anda membutuhkan jasa sewa tenda dengan harga termurah yang bisa anda dapatkan. baca artikel . Dapatkan sarana pesta pernikahan berupa tenda dan lainnya. sarana pesta . Kami adalah pengusaha mebel yang membuat tempat tidur dalam berbagai tampilan. Produk kami di jual online dan dijamin berkualitas baik. Jika anda ingin mempunyai tempat tidur yang berkualitas dan menambah keindahan kamar tidur anda, maka silahkan hubungi kami. lihat penjelasan lengkapnya . Lihat koleksi desain tempat tidur kami di sini. tempat tidur . Apakah saat ini anda sudah mengikuti program asuransi? Ada banyak sekali asuransi yang bisa anda ikuti saat ini namun hanya beberapa yang menawarkan keunggulan yang akan sangat menguntungkan anda. Salah satu di antaranya adalah asuransi cigna Indonesia. Jika anda tertarik silahkan baca infonya di sini. baca artikel . dapatkan informasi lainnya tentang asuransi cigna dari website berikut. asuransi cigna . Apakah anda senang membuat kue di rumah anda? Saat ini ada beragam kue yang bisa anda buat di rumah dengan memanfaatkan cetakan yang bisa anda beli secara online. Beberapa di antaranya adalah martabak, pukis, kue lumpur, dan takoyaki. Masih banyak lagi je silahkan klik di sini . Lihat koleksi desain tempat tidur kami di sini. gamis syar'i . jika anda suka berwisata ke daerah padang dan menginginkan layanan paket wisata yang berkualitas disertai dengan jasa rental mobil yang murah, maka pelangi holiday adalah pilihan yang tepat untuk itu. Ada banyak sekali paket wisata dan rental mobil yang bisa anda manfaatkan. baca selengkapnya . Jika anda membutuhkan layanan paket wisata dan rental mobil padang kunjungi rental mobil . Dalam melakukan bisnis anda biasanya dibutuhkan jasa distributor untuk menyampaikan produk anda ke konsumen. Jadi jasa distributor indonesia bisa membantu anda melakukan hal ini. Silahkan hubungi jasa distributor Indonesia di website ini. info lengkap . Apakah anda membutuhkan layanan distributor di Indonesia? jasa distributor . However, if pressure and inflammation cause the clog to break out of the individual follicle, the acne is inflammatory. ... The ordinary pimples of noninflammatory acne affect a single as cystic acne, nodular acne, or nodulocystic acne click here . Get more informations about acne and what kind of treatment you can try at home from this website. acne type . There are many fine telecommunication news sources on the web, so I will limit my discussion to a few of the best. Users can now subscribe to the all of the following publications' technology feeds and blogs without registering at the various read more . Get the latest news about technology from our blog technology news . Apakah anda sering kesulitan menerjemahkan bahasa inggris ke bahasa indonesia? Jika itu yang menjadi kendala anda, maka anda bisa menyewa jasa penerjamah bahasa inggris secara online. Ada banyak sekali yang menawarkan jasa penerjemah inggris ini. kunjungi website kami . Jika anda membutuhkan jasa penerjemah bahasa inggris cek website ini. jasa penerjemah . Jika anda adalah pria yang kurang percaya diri dengan ukuran mr P, maka anda bisa menggunakan produk herbal dari vimax yang sudah sangat terkenal akan khasiatnya yang cepat dan permanen silahkan baca selengkapnya . Vimax herbal adalah produk yang sudah sangat terkenal dalam memperbesar kelamin pria, cek infonya. obat vimax . Ini juga bisa membantu menambah variasi dalam hubungan suami istri yaitu penggunaan alat bantu seksual untuk pria dan wanita. Jika anda membutuhkan alat bantu seksual ini, maka anda bisa mendapatkannya dari web berikut ini. jasa joki murah untuk Dragon City . Jika anda tertarik untuk memperbesar kejantanan anda silahkan cek di sini. alat bantu seksual . Ukuran dari kelamin yang ideal bisa mebantu anda dan pasangan untuk mendapatkan sensasi berhubungan yang luar biasa. Jadi jika anda mempunyai kendala dalam hal ukuran, maka anda bisa memakai obat pembesar kelamin yang dijamin aman dan permanen read more . Jadi silahkan cek produk pembesar kelamin ini dijamin permanen. alat bantu seks . But a different image of women is being purveyed in each case: in Thailand, the accessible prostitute; in Bali, the remote virgin. On the other hand, what is marketed as an intrinsic attraction of Balinese tourism is the licence — albeit only for lihat penawaran kami . Get some information about tourist attraction in bali. bali tour . Apakah anda pernah berbelanja secara online? Jika anda ingin berbelanja dengan aman di pusat perbelanjaan maya yang terjamin, maka adalah pilihan yang tepat. Ada banyak sekali pilihan produk yang bisa anda dapatkan di sini. download di sini . Bagaimana anda bisa mengenali produk Google? Silahkan baca info berikut. produk google . Apakah anda ingin belajar bagaimana cara membuat blog yang baik dan benar? Jika anda sudah menguasai bagaimana cara membuat blog yang memenuhi standar SEO, maka blog anda akan mudah sekali menjadi ramai dengan trafik. baca di sini . Pelajari bagaimana cara menggunakan blog untuk bisnis online. penggunaan blog . Tapi sebelum membuat blog anda harus mempunyai sebuah akun email di Google. Untuk membuat ini sangatlah mudah. Sudah banyak tutorial yang memberikan panduan bagaimana cara membuat email di GMAIL. kunjungi blog . Jika anda belum mempunyai akun email silahkan coba cara membuatnya di sini. membuat email . Jual online baju wanita, dan sepatu wanita sudah menjadi trend di dunia online saat ini. Jadi sangat disayangkan sekali jika anda tidak melihat peluang ini dan membiarkan orang berpesta di dunia bisnis fashion wanita tanpa anda lihat artikel . Dapatkan informasi tentang sepatu wanita yang di jual online hanya dari blog ini. jual sepatu .

carding This conent is simply

carding This conent is simply exciting and creative. I have been deciding on a institutional move and this has helped me with one aspect. Cheers!

I want to get behind this so

I want to get behind this so much. You speak with so much authority, so much spirit, I feel as though you've definitely hit the nail on the head vps forex

"The U.S. consumer refuses to

"The U.S. consumer refuses to be counted out and is entering this holiday season better prepared and more willing to open his or her wallet," said Chris Donnelly, managing director of Accenture's Retail practice, in a news release. "Self-sacrificing will be down and spending will be slightly up. However, our research also shows that shoppers will remain disciplined in their spending. They will have a desire to maximize the value of their dollar and a hunger for discounts, which will put pressure on retailers' profits and margins. Retailers need to focus on creating in-store excitement, providing standout products and services, and delivering a seamless experience regardless of which shopping channel the customer uses." Agen Texas dan Domino Online Indonesia Terpercaya | Master Agen Judi Bola Online Terbaik dan Terpercaya di Indonesia | Agent Judi Situs Online Teraman Dan Terpercaya Indonesia | bola pelangi agen bola sbobet ibcbet casino 338a tangkas togel online indonesia terpercaya | Agen Judi Bola Online, Agen Judi Casino Online Indonesia Terpercaya | Agen Ibcbet | SBOBET | Agen Bola | Taruhan Bola | Agen Bola | Taruhan Bola | Judi Bola Terpercaya | situs judi online terbaik terpercaya


Today the crises in to the public property are increasing. So all the companies and the government must form necessary crisis management team to provide instant help to the public people. About the site I can tell that you people are doing a great job. omnitech support

Post new comment

Type the characters you see in this picture. (verify using audio)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.