Teens' Enthusiasm for Facebook Waning, New Pew Center/Harvard Study Shows: Leading Social Site Considered “Old-School” by Younger Crowd—But Teen Twitter Engagement Keeps Booming

For today’s teens, Facebook is becoming yesterday’s news—the younger crowd is increasingly flocking to different social media sites and spending less time on the social giant in order to to avoid their parents and "other adults," as well as rampant "oversharing," according to a new Pew Center/Harvard University study. But not all first-generation social sites are suffering from "old-school syndrome"—nearly a quarter of teens now use Twitter to catch up with friends and keep track of celebrities, indicating a big jump in usage.

One in four online teens use Twitter, up from 16% in 2011, according to a survey by the Pew Research Center and the Berkman Center for Internet & Society at Harvard University. That’s higher than the 16% of online adults who now use Twitter, the LA Times reports.

Teens are increasingly turning to Twitter, mobile photo-sharing service Instagram and social blogging service Tumblr, which was acquired by Yahoo this week for $1.1 billion, as they express "waning enthusiasm" for Facebook, the survey found, reports Times writer Jessica Guynn.

Teens are posting more and more personal information on social media. The survey found that teens are more likely than they were even a few years ago to post photographs, their hometown, name of their school, email address and mobile phone number. On Facebook, 6 of 10 teens say they use restrictive privacy settings to be sure their posts are seen only by their friends. An additional 25% allow posts to be seen by friends of friends. On Twitter, a quarter of teens post updates privately to friends. Part of the appeal of Twitter is that teens don’t have to use their real names so they don’t have to worry about updates turning up in Google searches or being discovered by parents, the article reports.

Nevertheless, Facebook remains the go-to social network for teens, with 94% of online teens saying they have a profile on Facebook and 81% saying it is the social network they use most often. Seven percent of online teens say they use Twitter most often, while 3% say they use Instagram most often and 1% say Tumblr, according to the study.

One thing teens are not worried about—being targeted by online marketers and data brokers. Just 9% of teens said they were concerned about how their information is being collected. Nearly half of parents said they were concerned, the Times reports.

3 Comments

  1. Courtney S May 24, 2013 Reply
  2. EMS May 31, 2013 Reply
  3. Anonymous May 30, 2013 Reply

Add a Comment

Your email address will not be published. Required fields are marked *

Marketing Trends PR Agency News PR Biz Update PR People
Silhouette of businessman sit on chair and hold a cigar and looking at the city in night.
Targeting Insights: Retail Growth Is Online, and the Wealthy Are the Big Spenders—So Engaging Affluents Online Is a Win-Win

What kinds of online experiences do today’s affluent consumers—and tomorrow’s—want? A...

Office life: business team during a meeting
Broken Engagement: New Academic Study Says Nearly Three Fourths of U.S. Workers in Their 30s Want a Career Change

A majority of U.S. working adults want to change careers, but...

school stationary
Consumers Decide that 2015 Back-to-School Shopping Can Wait, Deloitte Study Finds: Shopping Will Be Spread Throughout the Year

With plenty of last year’s supplies stowed in the closet and...

On Deadline Thought Leaders
Is Data Driving Your Leadership Decisions? Eight Ways Customer Analytics Can Give Your Company a Competitive Edge

In the spotlight: Jeff Sauro, Founding Principal, MeasuringU In a global...

Ally Mann
SeaWorld’s Huge PR Challenge: New Campaign Aims for Transparency—But Has This Fish Been Out of Water Too Long?

By Ally Mann, Freelance Writer SeaWorld has been desperately trying to...

Drew Bernard
Cater to Your Audience’s Sense of Social Self for Optimal Results

By Drew Bernard, Founder and CEO, ActionSprout.com As more and more...

Media monitoring and analysis

Current clients, please login here. Would you like to reduce the...

Inside Health Media

Current clients, please login here. Top pharmaceutical companies, hospitals, healthcare PR...

MediaPro: Bulldog Reporter's media database

Current clients, please login here. Do you need precisely targeted press...