its doors in San Francisco, less than two years after the founding of Hotwire New York and is the twelfth wholly owned Hotwire office across Europe, Australia and North America. Hotwire San Francisco's team of five employees is anchored by associate director Annette Leach, a transfer from Hotwire London.
Leach will report into Hotwire's US managing director, Leslie Campisi. Hotwire has already established a 15-person team in New York, bringing the combined Hotwire US team to 20 across both offices. The launch of Hotwire San Francisco allows Hotwire to bring on-the-ground support to current West Coast clients while also competing for bi-coastal US technology accounts and global agency remits.
Brendon Craigie, CEO, Hotwire,...
Traditional reputation management practices dictate that corporations avoid public controversy if at all possible, but new research by WrightIMC shows that brands that have strong public points of view can actually build customer loyalty and generate additional sales for brands. This week, WrightIMC made available for download its research white paper: Should Your Brand Take A Stand?
When conducting the research, WrightIMC sought to answer three questions:
1. When brands take a controversial stand, how are their bottom lines affected?
2. Do consumers say that a brand's social or political stance affects...
Brianna Swales has returned to Vantage Communications (http://pr-vantage.com/), a global technology PR firm, as account director. In her new role, Brianna will be responsible for driving internal employee development initiatives, developing comprehensive strategy and messaging for clients, and tapping into new emerging markets while serve as a liaison with international agency partners in an effort to grow the firm. Based in the developing technology hub of Gainesville, Fla., Brianna will also help to broaden Vantage Communications' presence throughout the state of Florida. She will split her time between Gainesville and the agency's Orlando office.
After six years at Vantage Communications, she went on to...
Hiring managers are Googling potential job candidates and it seems they are likely to find the good, the bad and the downright embarrassing, according to a survey of Class of 2013 graduates conducted by Abine, online privacy leader and makers of DoNotTrackMe.
While LinkedIn, Facebook and other online accounts provide an opportunity for graduates to impress hiring managers, the survey shows that many graduates are spending time on their traditional resumes and neglecting a new yet important part of the image they present to prospective employers—their online presence....
Linhart Public Relations (www.linhartpr.com), a national public relations, digital media and corporate communications counseling firm based in Colorado, won 12 awards from the Colorado Chapter of the Public Relations Society of America. The awards included Sharon H. Linhart, the firm's founder and managing partner, being honored with the chapter's Swede Johnson Lifetime Achievement Award.
In addition, for the second consecutive year, Linhart PR won the Grand Gold Pick – the top award out of all entries – with two of its programs tying for the "best of the best" honor. The PRSA Colorado Gold Pick Awards, which recognize outstanding public relations programs and...
Dodge Communications (www.dodgecommunications.com), an integrated communications agency serving the healthcare industry, announced it has been named one of "Atlanta's Best and Brightest Companies to Work For." The award recognizes organizations in Atlanta that are focused on offering quality human resources initiatives and are working to make their organization an ideal place for employees to work.
The National Association for Business Resources (NABR) administers these awards annually in five markets and the honor is highly sought after by companies in the region.
"Profitability and stability is essential for businesses in today's economic climate. Companies that recognize...
When members of Congress repeatedly raised concerns with the Internal Revenue Service about complaints that Tea Party groups were being harassed last year, deputy commissioner Steven T. Miller, now the acting head of the agency, took the lead in assuring lawmakers that the additional scrutiny was a legitimate part of the screening process.
In several letters to members of Congress, Miller went into painstaking detail about how applications for tax-exempt status were screened. But he never mentioned that conservative groups were being targeted, a fact that was known to people he oversaw, according...
Carmichael Lynch Spong (www.carmichaellynchspong.com) celebrated a banner year at the SABRE Awards, earning the 2013 Creative Agency of the Year Award, plus a Gold SABRE, three Silver SABRES and 10 Certificates of Excellence at the awards banquet held May 7 at Cipriani in New York City. In total, Carmichael Lynch Spong was honored with 17 finalists at the ceremony.
The firm's top honor, the Creative Agency of the Year Award, marks the fifth time in eight years that the firm has been singled out for national Agency of the Year honors. In addition to the 2013 Creative Agency of the Year Award, Carmichael Lynch Spong won awards in the following categories:
Gold SABRE AWARDS...
Sunnyvale-based Eastwick (www.eastwick.com), an independent strategic communications firm focused on the technology market, has announced an expanded executive team and employee promotions.
New members of the senior management team include Heather Kernahan, senior vice president, who joins from Enphase Energy, and Karen Reynolds, vice president, who was most recently at HP. The agency has also promoted Erin McCabe, an experienced enterprise communicator, to the role of vice president. The firm is currently adding staff at all levels as they continue to provide strategy, content development, influencer and media relations, social engagement...
SiteApps recently announced the findings of a comprehensive study of small businesses' online strategies, with more than half (54 percent) of small and mid-sized businesses (SMBs) saying they are concerned with technology outpacing their ability to compete. The study reveals that many are suffering from pervasive web woes—falling behind the curve when it comes to implementing available technologies and updating meager websites that could help them eclipse competitors and keep pace with big enterprises online.
Conducted by the Incyte Group in January, the survey indicated an overwhelming response from...
