Hiring managers are Googling potential job candidates and it seems they are likely to find the good, the bad and the downright embarrassing, according to a survey of Class of 2013 graduates conducted by Abine, online privacy leader and makers of DoNotTrackMe.
While LinkedIn, Facebook and other online accounts provide an opportunity for graduates to impress hiring managers, the survey shows that many graduates are spending time on their traditional resumes and neglecting a new yet important part of the image they present to prospective employers—their online presence....
The value of a Facebook Fan to major consumer brands has increased an average of 28% to $174 since 2010, according to a new empirical study from Syncapse in partnership with Hotspex. The study, which examined 20 top global consumer brands in terms of their Facebook Fan performance, replicates and enhances the seminal research Syncapse conducted in late 2010 that first measured Facebook Fans value as drivers of shareholder value. In 2010, these brand pages typically had a few million Fans each. Top brands in the 2013 study have well over 15 million Fans, with some like ...
Bulldog Reporter's PR University Presents a New Master Class Webinar
Oakland, CA— PR professionals looking to learn firsthand from health and medicine bloggers exactly what they will be covering in 2013, and the many ways to reach, engage and score priceless coverage with them should attend this new 90-minute webinar from PR University.
PR pros who attend Top Healthcare Bloggers Tell All: Here's What We're Covering and How PR Can Pitch Us will also have the opportunity to question and interact directly with these hard-to-reach journalists—to get the crucial information to pitch them more successfully.
This exclusive...
Facebook CEO Mark Zuckerberg and other Silicon Valley leaders have formally launched a political group aimed at revamping immigration policy, boosting education and encouraging investment in scientific research. In a Washington Post op-ed announcing the formation of Fwd.us last week, Zuckerberg said the U.S. needs a new approach to these issues if it is to get ahead economically. This, he wrote, includes offering immigrants a path to citizenship. "We have a strange immigration policy for a nation of immigrants," Zuckerberg wrote. "And it's a policy unfit for today's world."...
It is no secret that the digital and social media revolution has influenced profound and drastic changes on how the general public consumes news information. To further explore changes in how people are gathering news information, MWW (www.mww.com), a global independent public relations firm, this week issued a formal study, Media by the Numbers: The Changing Landscape of the News Consumption Cycle. The report focuses on when people consume news, what they consume, on what devices and through what channels they discover the news.
Some of the key findings reported in the research:
- ...
By Mark Simmons, Co-Founder, Mixed Digital
As we think of new goals and new strategies, it's important to consider all avenues to new business opportunities. Your company may have a solid handle on this challenge or it may be struggling to keep up. Whatever your particular case may be, there's always opportunities if you look in the right places.
First and foremost, digital marketing needs to be a major component of your marketing strategy. That is, if it already isn't. Digital marketing affords you the best opportunity to connect to potential customers, clients and leads because they all use some form of digital media. This year,...
HopStop, a transit app, has appointed integrated agency Diffusion (www.diffusionpr.com) to launch HopStop Live! and help position HopStop as defining the future of real-time crowdsourced transit information.
The PR campaign will launch HopStop Live! and position HopStop as redefining the future of real-time crowdsourced transit information by initially reaching out to the consumer technology, business technology and national media and blogs. The campaign will focus on cutting through the recent hype around public transportation apps to position HopStop as having the critical mass of active users to make crowd-sourced real-time commuter information useful.
Joe Meyer, CEO, HopStop...
With its new "Home" on Android gadgets, Facebook aims to put its social network at the center of people's mobile experiences. The idea behind the rollout — to bring Facebook content right to the home screen, rather than requiring users to check apps — is user-friendly PR gold for Facebook, where innovation is clearly alive and well.
The software comes amid rapid growth in the number of people who access Facebook from phones and tablet computers. Of its 1.06 billion monthly users, 680 million log in to Facebook using a mobile gadget. If users choose to download Facebook's Home software...
Posted on the prSPEAK blog on April 3 by Jouellette
“An increasing number of public companies are using social media to communicate with their shareholders and the investing public,” the SEC said in its report Tuesday. And in other news…
That was a quote from a story in the Wall Street Journal that talks about the Securities and Exchange Commission...
Posted on the PR Nonsense blog on April 2 by Blaise Lucey
There’s a good case to be made for B2B tech companies that think Facebook is a better channel for businesses that deal directly to consumers. That’s because, by and large, going onto Facebook is a personal rather than business activity.
However, it’s important to remember that Facebook’s reach is still unmatched. Even if people aren’t necessarily looking for business opportunities there, they may “Like” your Page and remember it when they do need what you offer.
At the...
