Wall Street Journal promotes deputy managing editor Elyse Tanouye (elyse.tanouye(at)wsj.com) to editor of content development. She will oversee efforts to expand into other media, beginning with an e-book series to be produced in conjunction with Harper Collins.
Foreign Policy appoints John Hudson (john.hudson(at)foreignpolicy.com) as blogger for "The Cable" replacing Josh Rogin, who is moving to The Daily Beast.
The global humanitarian agency Mercy Corps announced that Gayle Tzemach Lemmon, a deputy director on the Council on Foreign Relations and best-selling author, has joined its Board of Directors.
"We are thrilled to add Gayle's experience and energy to our board," said Neal Keny-Guyer, CEO, Mercy Corps. "She brings a unique combination of expertise in journalism, public policy, business and international development, plus an incredibly dynamic personality. I am confident she will boost Mercy Corps' efforts to tackle the world's toughest problems."
Ms. Lemmon is currently the deputy director of the Council on Foreign Relations' Women and Foreign Policy program, and also serves as...
Tier One Partners (www.tieronepr.com), a full-service public relations and social media agency that helps companies forge active, emotional connections with their key audiences, today announced expansions to the firm's client roster. Among the new B2B and B2C clients the agency welcomed are:
- CP-Desk: An independent service company dealing with charter parties for the maritime industry that sets a new standard for reducing risk and managing costs.
- Everbridge: A provider of interactive communications and mass notification solutions to organizations in all major industries and government sectors.
- Jingit: Through Jingit's personalized offers, brands...
Risdall Marketing Group (www.risdall.com) expanded its scope of clients through seven new accounts and several expanded campaigns in the first quarter of 2013. New clients include Trust Point, one of the oldest and largest independent trust and financial services companies in the United States, and Mikki Williams, an international speaker, coach and consultant who works with companies and leaders to improve communications and presentation skills.
"Risdall has a proven track record in the digital space, and a number of our new clients turned to us for improvements to websites and online marketing," said John Risdall, vice chairman and CEO. "Through improving...
By Steve Beale, News Editor and Inside Health Media Editor, Bulldog Reporter
Every now and then, a certain PR tactic seems to come into vogue. The most annoying one I've seen lately is what I call the "Fake Reply Con." An email arrives with "Re:" in the subject line, as if the sender is replying to a message I sent them. But when I open the email, it's just a poorly targeted PR pitch from someone I don't know. This is an old technique used by email spammers—what seems to be new is its adoption by a handful of PR agencies.
Fortunately, only a few agencies seem to be doing this. More common are...
Over the next three years, global organizations will make understanding and interacting with the customer their top priority. So says a new study from the Economist Intelligence Unit, Voice of the customer: Whose job is it, anyway? Yet only 56 percent of respondents to the survey, sponsored by SAS, believe their companies...
Jason Meyer has been promoted to vice president at Dallas/Fort Worth-based public relations firm Cooksey Communications (www.cookseypr.com). He has been with the agency for more than two years, and has worked in the regional communications/public affairs industry for the past two decades.
"Jason excels both at big-picture strategic development, as well as in the execution of communications initiatives," said Gail Cooksey, president of Cooksey Communications. "He has consistently demonstrated his value to our clients and our team, and has contributed significantly to growing our business. I am proud to acknowledge his leadership and efforts with this promotion."
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Ketchum (www.ketchum.com) continues to add new senior talent to Ketchum Digital, the firm's full-service interactive strategy, Web design and development, video production and multimedia development group that helps companies tell their stories to their consumers.
Three of the new team members are based in New York and one is based in Atlanta:
- Phil Swire, Senior Vice President, Digital Strategy & Technology, New York—Swire leads Ketchum's development function in the U.S. and oversees technology strategy across the Ketchum network. A digital strategist, Swire joins Ketchum from PricewaterhouseCoopers where he was a leader in that firm's digital strategy practice....
KEF America, manufacturer of reference-quality audio speakers and equipment, has selected Waggener Edstrom Worldwide (WE; www.waggeneredstrom.com) to promote the brand and its products, with a focus on its new X Series computer speakers and M Series line of headphones. KEF America is partnering with WE to bring the KEF audio experience to a larger audience. WE will promote the brand through integrated marketing efforts that include experiential events as well as word of mouth, digital, news and reviews campaigns.
"Musicians, engineers and audiophiles have long known about the incredible sound KEF offers," said Stephanie Scola, KEF America Marketing manager. "Now we...
By Keith Beech, Head of Content, LEWIS PR
Few industries are changing faster than the media industry. The explosion of social media has transformed the ways by which we all consume information. News is available on the go and 24/7. We all have the ability to become publishers, and more and more brands are investing in journalists and content creators to get their messages out.
Media houses are no longer divided between print and broadcast—the majority have been forced to embrace the multimedia, digital platforms which are now available and which consumers demand. This...
