Fleishman Hillard (http://fleishmanhillard.com/) and GMR Marketing announced that they have acquired Amos Content Group to create a new joint venture called Freshwire, the NY Times reports.
Freshwire will be tasked with creating editorial-like content for brands, including videos, blogs, slideshows and more.
"Its almost axiomatic today that every company needs to be a media company," said Dave Senay, the president and chief executive of Fleishman Hillard, the article reports.
The Amos Content Group was created in 2009 with a staff made up largely of freelance writers, editors, photographers and producers who produced...
Matter Communications (www.matternow.com), a full-service public relations agency specializing in high-technology and consumer markets, has announced a new internal group, called Precision. The group was designed to meet the needs of clients and prospects with laser-focused public relations needs, such as a specialized business media program, or with limited budget for a broader corporate communications program.
Matter's CEO, Scott Signore said, "For years, we have heard from prospects and clients that they have a project, a specific need, or just a smaller overall PR budget, and they're frustrated because they can't find the right agency to partner with. In our early years, these...
Bateman Group (www.bateman-group.com), an integrated public relations and social media communications firm, announced that Greenstart, an investor and Startup Design program for digital cleantech entrepreneurs, has chosen the agency to serve as the company's strategic communications partner, effective immediately. Through this unique partnership, Bateman Group will join Greenstart's mentor program, a high-profile network of experts in design, sustainability, business and venture capital. The win also expands Bateman Group's Green/Sustainability portfolio, a practice area focused on companies offering innovative products and services that protect natural resources and embrace the concepts of environmental...
MWW Group (www.mww.com) announced it has been retained by ServiceMagic, Inc., a brand of IAC/InterActiveCorp and online source for connecting consumers to pre-screened home service professionals. As agency of record, MWW will introduce a new communications strategy to drive awareness and visibility among targeted consumers and business audiences.
The ServiceMagic account is being managed by an MWW team of seasoned design, lifestyle and home improvement specialists who bring deep category expertise and relationships with the influencers who drive conversation across key traditional and social mediums. The account is staffed across three MWW offices – New York, Denver and San Francisco....
Sinala Noir Public Relations (www.SinalaNoir.com), a full-service public relations, creative design and special events agency, has been selected as agency of record to develop and launch the first-ever public service campaign for stylist Native Elianor. As part of the new relationship, Sinala Noir will provide Native with strategic planning, media relations, social media and a digital marketing program to re-introduce her brand. SNPR will handle traditional and digital media planning for the business.
"I selected Sinala Noir based on their ability to think big, collaborate effectively and their strategic approach to defining my brand," said stylist Native Elianor. "I felt...
MSR Communications (www.msrcommunications.com), a public relations and social marketing firm that specializes in providing communications management services to technology, B2B and consumer lifestyle companies, has been honored with "Small Agency of the Year" by the 2012 Bulldog Reporter Stars of PR Awards. The firm received this esteemed honor for its excellence in creating and conducting innovative and impactful media relations and social media campaigns for its clients, and in particular, its exceptional work for Dictionary.com and AVG Technologies.
"There is no higher honor than to be named one of the Best Small Agencies of the Year by an organization as coveted as the Bulldog...
JSH&A Public Relations (www.jsha.com), a consumer marketing public relations agency with a national reputation for lifestyle PR, has been recognized for outstanding achievement as a communications agency in the 2012 Bulldog Stars of PR Awards. JSH&A takes home a silver award for Consumer Agency of the Year and a gold award for Small Agency of the Year in the under $5 million category.
"It's an honor to be recognized not only for the great work we do on behalf of our clients, but for our leadership and creativity in the highly competitive public relations world," said Jim Kokoris, president and general manager of JSH&A Public Relations. "We're a small firm that...
Davies (www.daviespublicaffairs.com), a Santa Barbara-based public affairs agency, announced the addition of two experienced public affairs professionals. Davies added Heather Childress to the team in May as a Project Coordinator, and Brian Stedge as a Project Manager in June.
Prior to Davies, Childress was responsible for all brand marketing communications at Excelligence Learning Corp. Previously; Childress also worked on Capitol Hill for U.S. Senator Claire McCaskill and was a Research Assistant for political commentator and senior news analyst Cokie Roberts.
Before joining the LA office, Stedge was an Advocate for...
Rachel Meranus, PR Newswire's Vice President of Marketing and Communications, was named one of Content Marketing Institute's 2012 Orange Awards finalists for 'Content Marketer of the Year.'
Meranus, who is one of five finalists in the 'Leader' category, is responsible for leading all of the marketing and communications initiatives at PR Newswire, which provides innovative multimedia and workflow solutions that enable communication professionals to leverage content to actively engage their audiences.
"At PR Newswire, we are in a unique position to be both content marketers AND providers of content marketing solutions to our customers," said Bob Seiler, Senior Vice President of Sales and...
(CNNMoney.com): JetBlue has been hit with a $90,000 fine for failing to inform passengers that they had a right to exit a plane that was stuck at a gate at John F. Kennedy International Airport earlier this year. This is the first fine that's been issued for violating this provision in the new passenger bill of rights.
Rules put in place by the Department of Transportation...
