Santa Monica-based marketing agency DW+H (www.dw-h.com) is collaborating with crowd-sourcing agency Victor & Spoils to develop a new company name and logo that reflects its positive change philosophy.
"Our vision is a world in which business is the most powerful force for positive change", said Lucas Donat, CEO and founder of DW+H. "We partner with brands that want to put something useful and powerful into the world, brands that strive to close the gap between the way the world is now and how they want it to be. Our work with eHarmony helped match over a million couples, creating happier marriages with lower divorce rates. Over the past ten years, we've developed a strong...
Space Chimp Media (SCM; http://spacechimpmedia.com), a creative digital marketing agency based in Austin, Tex., has announced the addition of its infographic design service. This service allows customers to directly purchase a creative and intuitive data visualization of facts, statistics, or any other compelling topics. These infographics serve as unique visual representations of complex numbers and text, guiding the viewer's eyes from point to point to turn a normally convoluted sequence of information into something easily consumable and shareable.
SCM separates itself from other infographic design agencies by additionally offering their full arsenal of marketing and SEO expertise to each client. Rather than simply...
JohnstonWells (www.johnstonwells.com) has been hired to create a public relations program for Allonhill, a Denver-based financial service company that is working to build credibility in the mortgage industry through mortgage due diligence and credit risk management solution.
"In the few weeks we have worked with JohnstonWells, we have already begun to see positive results." said Sue Allon, CEO and Founder of Allonhill. "We're looking forward to a mutually beneficial relationship."
Since formally launching a West Coast presence in late 2011, DKC Public Relations, Marketing & Government Affairs (www.DKCNews.com) announced the appointment of Melisa Gotto as Vice President to lead the agency's Los Angeles office.
Prior to joining DKC, Melisa was vice president of the Entertainment Content division at Bender|Helper Impact (B/HI), overseeing the Digital Entertainment, Home Entertainment and Consumer Products groups as well as the agency's social media department.
"Melisa brings an incredible mix of experience from across the entertainment industry as well as a proven track record executing successful media relations campaigns across multiple platforms for...
Bateman Group (www.bateman-group.com), an integrated public relations and social media communications firm, announced that Greenstart, an investor and Startup Design program for digital cleantech entrepreneurs, has chosen the agency to serve as the company's strategic communications partner, effective immediately. Through this unique partnership, Bateman Group will join Greenstart's mentor program, a high-profile network of experts in design, sustainability, business and venture capital. The win also expands Bateman Group's Green/Sustainability portfolio, a practice area focused on companies offering innovative products and services that protect natural resources and embrace the concepts of environmental...
Tourism Fiji and Air Pacific Ltd announced the appointment of Ogilvy Public Relations (www.ogilvypr.com) as their new PR partner for all North America and United States communications, respectively. Ogilvy PR will work to promote both brands through a strategic mix of media relations, digital communications, and consumer marketing initiatives. Work begins in the fall.
"Ogilvy PR was selected based on highly competitive criteria following a tender process that garnered more than 30 expressions of interest," stated Michael Meade, the acting CEO of Tourism Fiji.
"We were impressed by the team's experience in destination marketing, creative approach to...
Meredith Xcelerated Marketing (MXM), Meredith Corporation's (www.meredith.com) global customer engagement agency, announced that it has added two of the marketing services leaders to its management team. MXM transforms content, data analytics, social and mobile marketing into insights and innovation to create brand experiences that give clients a competitive edge.
Steve Kerho has joined as SVP/Chief Strategy Officer. Doug Rozen has joined as SVP/General Manager of MXM's Mobile Practice, The Hyperfactory.
Kerho is responsible for building and expanding MXM's strong relationships with its digital automotive clients and advancing MXM's digital strategy. Rozen is responsible for...
Minneapolis-based Exponent PR (www.exponentpr.com) has hired Keith Negrin as a practice leader at the agency.
"Keith is a strong asset to our growing team," said Tom Lindell, managing director, Exponent PR. "His experience and leadership skills will provide our clients with increased value and further success."
Throughout his career, Negrin has worked with brands such as Sherwin-Williams, General Mills, Clorox, Hasbro, H&R Block and CaringBridge, and has helped develop campaigns that have received PRSA Classics, PRSA Anvils, SABRE and PR Week award recognition.
Reese's "Next Big, Little Thing" Campaign Generates Big Buzz at the Famous Consumer Electronics Show
By Jim Bucci
The Reese's brand resided on the cusp of launching one of its most exciting new products. After undergoing years of research to perfect, Reese's billed the new product as an innovation in chocolate, poised to revolutionize the way American's eat their favorite candy in a big way. Reese's public relations campaign needed to reflect such innovation.
M Booth & Associates took on the assignment of creating a breakthrough public relations campaign for the launch of Reese's Minis—the smallest Reese's Peanut Butter Cup ever created. The agency developed "The Next Big, Little Thing" campaign and recommended unveiling the next sensation in snacking at the famous Consumer Electronics Show (CES).
...
Tortorici & Randolph (www.tortoricipr.com) celebrating its 20th year as an independent public relations firm in Atlanta, GA, announced several recent new clients: General Cigar Company and its major brands of Macanudo, Partagas, Punch and Excalibur, in Richmond, VA; The historic Ballastone Inn in Savannah, GA; The in-development Balmoral Court Hotel & Spa in North Atlanta, GA; Gathering of Angels, an early-investment group in Dunwoody, GA; BVI Resources Group, LLC, business consultants and exit planners, of Temple, GA; Artisan in Glass, featuring hand-crafted and custom stained glass items in Canton, GA; and ...
