TargetSpot this week released the results of its Attitudes Towards Digital Audio Advertising study. Conducted by Parks Associates, this report unveils key new insights about what drives response and engagement in digital audio advertising, and further illustrates the effectiveness of the platform for connecting with consumers. Key findings include the importance of perceived value to the listener, proper targeting and customized messaging in order to maximize impact.
Perceived Value is Key
Digital audio listeners already derive additional value from their listening...
The growing impact of social media on viewership and loyalty to the television platform is a core focus of Horowitz Associates' latest consumer survey, Multiplatform Content and Services 2012. Social media disproportionately impacts the viewing behaviors of younger consumers: One quarter (24%) of 18-34 year old adults and 30% of 15-17 year olds have started watching a show on TV because of something they saw online or through social media, compared to 16% of total 18+ adult consumers surveyed.
Amid concerns about time-shifting, ad-skipping, and alternative platforms, the study reveals social media's...
VideoHub, an end-to-end analytics and monetization platform built exclusively for video, recently released its Q1 2012 Performance Replay, a snapshot of the video advertising and video content market gathered across 3.5 billion monetized videos in the first quarter of 2012. "Player Size" and "Player Position" were new additions to the quarterly report, providing market transparency into the quality of the digital screen. Q1 findings show that the majority of video ads are being delivered within large player environments. More importantly, across all player sizes, the viewing quality has been...
Just last week, we reported on the conclusions of a Reuters/Ipsos survey claiming that most Facebook members aren't influenced to buy products and services that appear in ads or comments. These results seemed to jibe with GM's recent decision to discontinue its Facebook advertising, and with other findings from the same study indicating Facebook users had become bored with the service, and found it to be no longer useful. But a new — and...
The recently released State of Cable and Digital Media study from Horowitz Associates documents the extent to which social media is transforming the way TV viewers hear about, engage with, and communicate about television content. Four in ten (39%) TV viewers with Internet access have turned to the Internet to search for more information or trivia about something they saw on TV at least occasionally — while 16% always/frequently do so, according to the report. Almost one-quarter (23%) also say they at least occasionally visit the websites or apps of their favorite shows to engage with extra content. The study...
BrightRoll, a provider of digital video marketing services, recently announced the release of AudienceConnect, the industry's first campaign dashboard to provide in-flight interpretations and actionable insights about advertisers' most important audiences and brand metrics. AudienceConnect includes measurements from third-party providers and delivers Internet gross rating points (iGRPs) that enable advertisers to evaluate video ad campaigns like traditional TV. The tool provides advertisers with a detailed analysis of their video advertising impact, all within an easy-to-use interface, according to the company. Audience data includes reach, impressions, unique viewers and frequency as well as including information from third-party providers for...
The weekly audience of all forms of online radio is now at an estimated 76 million Americans aged 12 and older, reaching 29 percent of the population and representing an increase of more than 30 percent from one year ago according to the new national survey from Arbitron and Edison Research, The Infinite Dial 2012: Navigating Digital Platforms. "We've been tracking the usage of online radio in this series since 1998, and this year's increase in weekly usage is the largest year-over-year jump we've ever recorded. The increased demand for online audio content, and the ever-expanding variety of...
As media companies finalize their marketing budgets for 2012, the question of how well social media investments pay off remains largely unanswered. A new report from Knowledge Networks defines how effective social media has been in creating greater interest, viewership and loyalty for TV programs — including 20 new series for the Fall 2011 season — and the results are decidedly mixed. Conducted in September and October 2011 among 1,050 people (ages 13 to 54), the new study shows that: Only one in three (34%) social media users ever Like/Follow/Friend TV programs; of those who do Like/Follow/Friend, 57% say this...
 |
 |
