Stacey DiNuzzo is now Axia Public Relations' (www.axiapr.com) top Orlando executive. In the newly created Vice President position, DiNuzzo takes on the role of the firm's top executive in Orlando running the Central Florida branch for Axia's national accounts headquartered there.

DiNuzzo has worked with many global companies. Most recently, she supported the Walt Disney World Resort; the Disney Institute, a customer experience training organization; and Golden Oak, a new community of luxurious, custom single-family homes located on Disney property. At Anheuser-Busch, she launched campaigns for Budweiser Select, Stella Artois, Bass and Beck's.

DiNuzzo holds a Bachelor of Arts degree in communications...

Fandango, a unit of NBCUniversal, has hired Dana Henry Benson for the position of Executive Director of Communications, a new role within the company. She will co-report to Paul Yanover, President of Fandango, and Lenore Moritz, VP of Communications for Digital and Integrated Media in NBCUniversal's Entertainment & Digital Networks and Integrated Media (E&DN/IM) division.

"As Fandango continues its growth and innovation within the moviegoing arena, the company is generating an ever-increasing number of terrific stories – from new partnerships with exhibitors to record-breaking ticket sales to new product offerings – and we want to share all the exciting possibilities...

According to the White House, American children see an estimated $1.6 billion a year worth of food and beverage marketing — and many of those ads are for food that are high in calories and sugar, but low in nutrition. As the anti-obesity and junk-food marketing din continues to reach epic volumes among children's health advocates, the Walt Disney Co. has responded — this week, the company announced new rules for its children's networks that could ban ads for junk food marketed to those young viewers. Chief exec Robert Iger announced the new policy at an appearance with First Lady Michelle...

Forty years ago, creator and icon Walt Disney decided to conjure up a mystical haven in Florida "Where Dreams Come True". To pay homage for four incredible and magical decades of Disney, Ayefour Publishing has put together from more than 20 of today's most prolific authors, commentators, and writers a myriad of exclusive essays sharing their insights of the Resort's most fabulous moments and endearing experiences. Among these contributors is MWW Group's own, Charles Mirarchi, Media Relations Manager.

"To have been an integral part of this mesmerizing anthology of Disney adventures just proves that this is truly a place where dreams come true," says Mirarchi. "Sharing my insights and extraordinary tales of my...

According to new internal research at Disney, mothers reportedly want preschool television to be more about teaching children social skills and less about pushing clear academic goals. For decades now, the company has marched out education-focused programming like "Sesame Street," "Dora the Explorer" and even the "Mickey Mouse Club" of olden days. The reasons for the educational focus of these programs may vary, but the approach serves one major goal —reassuring mothers about plunking their wee ones in front of the TV...
Media Innovations Summit, an event dedicated to addressing the issues around better monetizing media content creation and digital multiplatform delivery, has engaged Bob Gold and Associates, Inc., a boutique marketing and public relations agency for the communications industries, to lead public relations efforts around the conference taking place in Los Angeles at the Director's Guild of America headquarters on Sept. 27–28, 2010.

Packed with thought-provoking speakers and top executives from the content creation, advertising and delivery realms, the summit will directly address the...

Kristin Nolt Wingard has been promoted to Senior Vice President, Public Affairs, Walt Disney Parks and Resorts, it was announced by Thomas O. Staggs, Chairman, Walt Disney Parks and Resorts and Zenia Mucha, Executive Vice President, Corporate Communications, The Walt Disney Company.

In her new role, Ms. Wingard will be responsible for leading Walt Disney Parks and Resorts' Public Affairs, which encompasses External Communications, Internal Communications, Community Relations and Government Relations. In this capacity, she will be responsible for developing strategies that enhance the reputation of Parks and Resorts, support business performance and long-term growth, and promote the strength of the Disney brand. Ms....

The Campaign for a Commercial-Free Childhood scored a major coup recently in successfully pushing to have the Walt Disney Company offer full refunds to customers who purchased Baby Einstein videos because there was no evidence of an educational component, which Disney had been marketing the series around. But now, reportedly following pressure from Disney, the group has been evicted from the Harvard-affiliated medical-health center where it had been operating for more than a decade.

Campaign officials say they were forced out after Disney made contact with health center officials. Just days after the Disney refunds were described on the front page of the New York Times on Oct. 23, campaign officials said they...

Beth Harris, former executive director of marketing for Disney ABC Television Group's Business Development and Digital Media division, has been appointed senior vice president, director of entertainment for Ketchum Sports and Entertainment (KSE), part of global public relations agency Ketchum (www.ketchum.com). Harris will utilize her entertainment industry experience, which also includes posts with the Academy Awards and Los Angeles' Hollywood and Highland Center, in her new role at KSE—which serves...
Frank Zeccola's spotlight this week: Duncan Wardle, Vice President, Global Public Relations, Disney Destinations

Social media has sparked a "complete role reversal" in the PR-consumer dynamic, says Disney's vice president of global PR, Duncan Wardle.

He explains: "People used to switch on their TVs for the 6 o'clock news or read the newspaper in the morning, and brands wanted to push their messages out through those channels—and control those messages. But now, the consumer is pulling the message. Whether it's on their own blogs, MySpace, Facebook...

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