Social Media
Bulldog Reporter gives you the skills and proven strategies for taking control of the amazing revolution in social media marketing
Social media PR and marketing are transforming our profession—and your ability to take charge and exploit these new technologies depends on learning and mastering them quickly. Bulldog Reporter’s PR University audio conferences and webinars, special reports and other programs bring deliver updates on current best practices and speed you up the learning curve.
You're missing a huge opportunity if you don't have a plan in place for engaging millennials. Not only is 50% of the world's population under 30 years old—but millennials are different. They don't trust marketing. They prefer texting to email. They rely on peers instead of the press. They communicate differently—and they demand to be communicated to differently.
So how can you grab their attention in their preferred arenas of engagement—namely mobile and social media? How can you break through to them and become a brand they trust? What does it mean to "be quick, be meaningful and be shiny" when it comes to marketing to these digital natives? How does that translate to a creating and executing a successful PR campaign?
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Learn how your organization can take advantage of powerful new SEO strategies and techniques to dramatically increase the visibility of your press releases, online newsroom, backgrounders, blogs, videos, white papers, website—all your communications. If you haven't reviewed and retooled your SEO play book in the last year, now is the time: Once you take advantage of today's new search algorithms, tagging strategies, writing and sharing techniques, you're bound to skyrocket your search rankings. This hands-on, half-day webinar workshop will give you the skills you need to create, implement and measure a cost-effective social media plan, step by step. This boot camp is presented by digital PR expert Sally Falkow in a live webinar on Tuesday, November 27.
Brands and PR pros know: You have to keep up with the times—especially in social media where recent changes could leave your brand pages in the digital Stone Age overnight. For example, you're missing out on 175 million LinkedIn users if you haven't taken advantage of the site's October revamp.
LinkedIn has upgraded everything from its company page and notification capabilities to improved mobile integration. And that's just the tip of the iceberg. Facebook rocked 2012 with its Timeline launch—and Twitter changed its profile pages, introduced expanded Tweets and added Twitter branded pages, in addition to changing how it integrates with LinkedIn and Facebook.
Now that these major launches and overhauls are in place—it's time to...
Here's terrific news if you and your team are committed to keeping your skills competitive and your knowledge up to the minute: Bulldog Reporter's PR University now allows you to attend every one of our 90-minute webinars—up to 60 professional development events per year—for a single, one-time $1,495 annual subscription. Why continue to pay the full price of $299 for every webinar (all 60 events could cost you up to $17,940!)? Instead of paying $299 each, you pay as little as $24.92 each! Now you can afford to give your staff the high-quality, real world PR training they deserve, all year long, for just $1,495 (you save up to $16,445). Don't ever pay "retail" again
Among all social media, Facebook presents the most powerful opportunity for PR pros—since the network's reach is so huge worldwide and since it facilitates engagement like no other medium. But if we want our fair share of the Facebook marketing budget, we must master it. Introducing the definitive handbook on Facebook PR, from how to build a huge following, best posting techniques, and Facebook faux pas . . . to Facebook media pitching, engagement secrets, and hottest time-saving Facebook tools. Facebook PR gives you an incredible tool for reaching and influencing your markets (and for increasing your career value!)---Bulldog Reporter's new guide, "Facebook PR Handbook: How to Win Friends and Engage Customers with the World's Mightiest Social Network" brings...
No wonder more and more PR and communications departments and PR firms are bringing video production in-house. Having your own mini-studio not only allows you to respond quickly to breaking news and crises as they arise, but it also helps you save huge amounts of time and money on the standard videos you produce for your website and other publicity needs.
First, the costs of video equipment have plummeted: This event will help you design a studio that suits your needs precisely. Choose the right camera, lighting, sound equipment, backdrops and editing software you need to create a wide range of professional-quality digital videos.
Second, today's video tools greatly reduce the specialized expertise needed to produce talking-head videos, SMTs, YouTube videos,...
You've heard that "the traditional press release is dead"—but what is replacing it? Several years ago, Social Media Releases (SMRs) became the next big thing—allowing you to triple the reach of a standard press release, generate phenomenal ROI—and gain new friends and followers for your company and brand. But new techniques and technologies have pushed SMR evolution further, giving these releases even more power to create impact and ROI.
But what are the newest ways to fully enable your Social Media Releases for media pick-up and SEO—and which mistakes should you avoid? What are the latest developments in the evolution of SMRs, and how can you deploy them quickly and easily? How can you measure the improvement in the reach of...
