Social Media

Bulldog Reporter gives you the skills and proven strategies for taking control of the amazing revolution in social media marketing

Social media PR and marketing are transforming our profession—and your ability to take charge and exploit these new technologies depends on learning and mastering them quickly. Bulldog Reporter’s PR University audio conferences and webinars, special reports and other programs bring deliver updates on current best practices and speed you up the learning curve.

Does your boss or CMO still think TV is the best way to reach the masses? It’s not. YouTube reaches more U.S. adults aged 18-34 than any cable network. And Instagram enjoys over 150 million monthly users. That means it’s time to revisit your marketing strategy if you haven’t already added online video to the mix.

Not only is video the fastest-growing segment in online marketing, but it also gives you greater social media reach and SEO exposure. That’s because YouTube is the second-most popular search engine after Google. It’s also because search algorithms increasingly reward visual content and social media engagement.

This 90-minute session will give you the know-how you need to plan, script and create shareable online video. You’ll...

There’s still no better way to get a story in the media than reaching out to a journalist or blogger directly and pitching the idea to them by phone, email or social networks like Facebook, Twitter or LinkedIn. But pitching hard-bitten journalists can be challenging—especially when you’re working at cyber-speed under tight pressure from bosses and clients.

So how can you more easily and more effectively pitch the traditional and new media press in these difficult times? Learn to win journalists over by phone, email or social media when you join PR University for a fast-paced webinar where you’ll learn how to make your...


You may spend a lot of time on social media sites, and you may have journalists as some of your friends, followers and contacts, but how much good is it doing your media relations program? Are you leveraging those valuable media contacts to generate story placements and buzz? More important: How can you systematically use social networks as a tool to connect with target journalists and approach them with story ideas?

There is a fine art to using social media to turn on—and not turn off—media contacts. But here’s the good news: Once you learn to walk that fine line, you can take full advantage of the incredible power of...

Have your social media results flatlined? Have you rushed to launch campaigns on new platforms only to see them bottom out? Are you finding it more difficult to deliver the social media ROI your boss or client demands?

If so, chances are that your social media efforts exist on an island. But you can escape this vicious cycle and stop executing social media tactics for their own sake by transforming efforts from stand-alone one-offs to truly integrated social media campaigns that create a “social surround” for your stakeholder groups.

In just 90 information-packed minutes, social media experts at top brands will give you proven...

Unleash the awesome power of LinkedIn PR

BULLDOG REPORTER'S NEW, EXPANDED EDITION—DOUBLED IN SIZE!

Learn the latest best practices for skyrocketing your Twitter...




The world’s fastest growing brands know how to leverage online influencers and forums to build a following of fans who help them spread the word about the brand—and increase awareness, popularity and sales. Here’s your chance to learn how smart marketers create vast cadres of “brand ambassadors”—fans who turn conversations about products or services into passionate conversations and advocacy.

Bottom line: Customer loyalty is a key competitive differentiator in today’s market—and it’s no longer the sole domain of CRM pros. Thanks to the rise of social media, word-of-mouth marketing and...


The blogosphere is a massively overlooked PR opportunity. After all, consumers increasingly trust bloggers more than brands and even the mainstream media. What’s more, bloggers can become your brand ambassadors and plug you directly into relevant online communities (i.e., potential customers). And, as you know, bloggers have mastered the art of leveraging social media to drive buzz.

Similarly, bloggers need more stories and PR ideas—and are increasingly looking to partner with PR and marketing professionals beyond one-off pitches. So which bloggers are most influential in your market—and how do you find them? What’s the best way to...


Do you know what “fair use” laws are—and how they apply to the images and videos you share on social media? Do you know about the FTC’s “Dotcom Disclosure Guidelines”?  If not, you could be responsible for putting your company or client at risk of prosecution for non-compliance and violation of key statutes.

So what exactly are the latest US Government Rules and Regs with regard to social media usage? And how should PR, IR, marketing and even advertising firms plan accordingly? How can account managers stay ahead of the curve when it comes to launching social media programs in regulated industries—and how can agency...

Food, family, love and sex, health, technology, entertainment—you name it, there are now over 4.4 million “mommy bloggers” covering these topics and more. And eMarketer reports that 18.3 million Internet users who are moms read blogs at least once a month—and that 90% of moms are online versus just 76% of women in general.

Upshot: Mommy bloggers continue to be among the Web’s most interesting—and influential—new media players. So which topics are mommy bloggers writing about today, and how can you hook your product, service or company into coverage? How are mommy bloggers branching out into sponsorships, and how can you work successfully...

Savvy communicators and marketers know that corporate social responsibility (CSR) programs help increase engagement and communicate your brand story—all while doing good in the community and the larger world.

But in a post-Occupy world often casting a harsh light on corporate practices—from questionable offshore manufacturing practices to zero corporate tax rates to “green-washing”—it’s not easy to get your messages across. In addition, it’s challenging to stay on top of non-financial reporting guidelines for public companies expected to provide sustainability and CSR reporting.

What are the latest tips and proven techniques for...

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