Seeing Is Believing: Visual Content Critical For Engagement in Marketing, PR and Social Media, New Matter Communications Study Reveals

Matter Communications recently conducted a survey of marketing professionals regarding the use of visual content as a tool in various marketing disciplines, including online and collateral production, social media, and public relations. The results overwhelmingly confirm the effectiveness of visual content as a key to engagement across all marketing materials.

"We're seeing in our clients' marketing and public relations programs that pictures, video and infographics are crucial to better engagement; and the results of this survey certainly underscore that point," said Scott Signore, CEO of Matter Communications, in a news release. "Brands of all flavors see higher engagement with their customers when they deploy visual content across their marketing disciplines — from social and public relations, to web site content and even static marketing materials like annual reports."

  • 95 percent believe visual content is very important for online marketing
  • 89 percent are already using or plan to use visual content in social media
  • 87 percent believe visual content is critical for traditional marketing
  • 80 percent plan to budget for production of visual content in 2013
  • 96.7 percent believe that visual content engages best on social media

According to Facebook, for example, posts on that social platform including a photo album, picture or video generate about 180 percent, 120 percent and 100 more engagement, respectively.

"Because ongoing engagement is so important for client traction, our Studio-C offering was designed to provide high-impact visual content development, integrated with exceptional public relations programs, to meet the needs highlighted in these survey findings," Signore said.

  

Add a Comment

Your email address will not be published. Required fields are marked *

PR Biz Update PR Agency News PR People Marketing Trends
studio still life of four cog-wheels
Internal Comms: Work-Life Balance Now Linked to Employee Engagement, Motivation and Job Satisfaction, APA Study Finds

Contrary to popular belief, work-life balance and work flexibility issues aren’t...

business folder with label training
It's Time for Digital Pros to Go Back to School: Lithium Opens Registration for New Social Response Certification Training

A recent study shows that customers’ expectations are pressuring business leaders...

pope-long
Pope Francis’ PR Pulse: As His U.S. Visit Nears, Pope Viewed Favorably by Americans—Depending On the Media Sources They Follow

With Pope Francis visiting the United States later this month, a...

Thought Leaders On Deadline
mcwhopper
McFlop? Nope—Burger King’s Snubbed PR Stunt Still Kinda Worked

By Hartley Butler George, Media Research Analyst, MediaMiser When Burger King...

rich-kahn-350x290 (1)
Building a Good Crisis Management Strategy

By Rich Kahn, CEO, eZanga.com Not all news is good news,...

business people meeting in office.
Measuring Employee Engagement: The Best Metrics for Getting Started

By Abbie Reedy, “The Conjurer of Content,” Heroic Search During the...

PRtools-pics3
Media monitoring and analysis

Current clients, please login here. Would you like to reduce the...

PRtools-pics
Inside Health Media

Current clients, please login here. Top pharmaceutical companies, hospitals, healthcare PR...

PRtools-pics2
MediaPro: Bulldog Reporter's media database

Current clients, please login here. Do you need precisely targeted press...

PRtools-pics4
Blogger Lists

These blogger lists are guaranteed to increase your chances for scoring blockbuster...