Rogers and Cowan Returns to Handle Worldwide PR for the Bahamas International Film Festival

The Bahamas International Film Festival (BIFF) announced that it has retained Rogers and Cowan (www.rogersandcowan.com) to handle all publicity for the 7th edition of the festival, taking place December 1-5, 2010. Rogers and Cowan has overseen all publicity efforts as the agency of record for the last three Festivals. The announcement was made today by BIFF Founder and Executive Director, Leslie Vanderpool and Rogers and Cowan CEO, Tom Tardio.

The successful campaigns carried out over the past four years have brought significant international awareness to the Festival and have helped solidify its place amongst the world’s most admired young festivals. Building from this foundation, Rogers and Cowan will provide strategic planning and consultation and continue to expand the Festival’s profile throughout the worldwide film community. Working closely with Leslie Vanderpool and her team, Rogers and Cowan will focus on Festival branding, media outreach and procurement, talent oversight and event management leading up to and through the 2010 Festival.

Rogers and Cowan Vice President Dennis Dembia will again handle day-to-day management of the BIFF campaign, including oversight of the press office in Nassau during the Festival. Rogers and Cowan Executive Vice President, Nikki Parker, will continue to provide strategic direction and oversee all global efforts.

Commented Vanderpool, "BIFF prides itsself on being a quality international film festival within the Bahamas, whiel also being a reference festival for the entire region. It is therefore important that we align ourselves with a leading PR firm such as Rogers and Cowan. BIFF has gained such tremendous media worldwide coverage over the years from this relationship, which is key to the growth and sustainability of the festival."

"Rogers and Cowan is honored to continue its relationship with the Bahamas International Film Festival," said Tardio. "Year after year we are seeing the Festival gain prominence and strategically manage the stature that comes with increased media attention and global awareness. This is another exciting year for BIFF and we’re embarking on a campaign that projects the energy and enthusiasm that has come to define the annual event and the wonderful country that hosts it."

Add a Comment

Your email address will not be published. Required fields are marked *

Marketing Trends PR Agency News PR Biz Update PR People
view of modern Meeting room interior
Inside the C-Suite: Companies Put Growth at Top of Their Agenda, but Most Execs Doubt Current Efforts Will Yield Needed Results

Growth is a priority at nearly every company today—but according to...

SAMSUNG CSC
Brand Analysis: Apple Watch Lacks Compelling Functionality to Drive Mass Adoption, Says Strategy Analytics Study

A new expert user experience (UX) evaluation undertaken by the Mobile...

biztraveler-long
Business Travelers Are Driving Online Retail for High-Value Goods—Is Your Marketing Strategy Targeting Them?

New research reveals that three in four business travelers do more than half...

On Deadline Thought Leaders
Gary Frisch
PR Crisis Strategy: What Can You Do if You’ve Just Killed a Beloved Lion?

By Gary Frisch, Founder and President, Swordfish Communications Public relations professionals spend...

Is Data Driving Your Leadership Decisions? Eight Ways Customer Analytics Can Give Your Company a Competitive Edge

In the spotlight: Jeff Sauro, Founding Principal, MeasuringU In a global...

Ally Mann
SeaWorld’s Huge PR Challenge: New Campaign Aims for Transparency—But Has This Fish Been Out of Water Too Long?

By Ally Mann, Freelance Writer SeaWorld has been desperately trying to...

Media monitoring and analysis

Current clients, please login here. Would you like to reduce the...

Inside Health Media

Current clients, please login here. Top pharmaceutical companies, hospitals, healthcare PR...

MediaPro: Bulldog Reporter's media database

Current clients, please login here. Do you need precisely targeted press...