Publicity
Build brand, buzz and blockbuster media coverage using the latest traditional and Web 2.0 techniques
Learn insiders' tips, tricks and wisdom from the industry's savviest and most experienced PR practitioners—in special reports, audio conferences, webinars and in-person events
Upcoming Webinars
Upcoming Webinars
Mom blogger? Dad blogger? Parenting blogger? The Internet is loaded with influential moms and dads who have taken to blogging—and who are drawing legions of readers and consumers to their sites. Which topics are parenting bloggers writing about, and how can you hook your product, service or company into coverage? What are the latest "do's and don'ts" of pitching parenting bloggers? Join Bulldog Reporter's PR University and our exclusive panel of top parenting bloggers for the answers to these and other critical questions.
The "gamification" of marketing is here to stay. What do heads-up PR pros need to know about making product promotions, PR pitches and even corporate communications more fun—and game-like? What are leading marketers doing to "gamify" their strategies and tactics? Join Bulldog Reporter's PR University and our exclusive panel of top marketing pros who have successfully incorporated "gamification" into their marketing techniques.
Personal finance blogs are some of the most highly trafficked sites on the web, making stars of the bloggers who write them. Who are these influential gatekeepers? What are they most interested in covering? What are their individual styles, their points of view, their pet peeves—and how can savvy PR pros connect with them to score valuable coverage? For the answers to these critical questions—and much more—join PR University for an exclusive roundtable with the journalists who create these must-read blogs.
How can you design social media PR programs that really move the needle? How can you measure their results, prove the value of social media to top management? PR University has gathered a panel of social media experts for an exclusive 90-minute webinar to show you precisely how to use the latest social media metrics to measure your online marketing success.
Savvy brand marketers know that corporate social responsibility (CSR) programs help increase engagement and communicate your brand story—all while doing good in the community and the larger world. What are the latest tips and sure-fire techniques for leverage the important CSR work your company or client is doing? How can you use social media to amplify your messages—and track whether they are being picked up? For the answers to these critical questions—and much more—join Bulldog Reporter’s PR University for an in-depth training on the art and science of CSR public relations.
On Demand Webinars
On Demand Webinars
Join Web scientist Dan Zarrella for a fresh look at the latest tips and tactics for using Facebook to increase awareness, build buzz and attract loyal followers. Zarrella will separate fact from fiction and share with you his latest findings about what actually works on Facebook–and what doesn't. If your social media strategy includes a heavy dose of Facebook–and who's social media strategy doesn't include Facebook?–then make sure to join PR University for this timely look at how to leverage the world's most important web site.
Media outlets love facts and figures–as well as surveys and research reports. To learn how to generate massive media coverage of your company using research reports, white papers and other crunchy facts and figures, join PR University for a fast-paced training in the art of research-driven PR from a panel of top pros. You'll hear inside tips and tactics for using research to drive coverage from powerhouses such as ManpowerGroup.
Can you afford to have a "dot-sucks" website about your client or company pop up at the top of Google searches? Do you know how to fend off such an attack–and how to prepare for one before it happens? How valuable would it be to hear from a panel of top online reputation experts who have real-world experience in fighting online fires every day? Join PR University for an exclusive training by a panel of online reputation gurus, who will share the latest tips, tactics and strategies for keeping your online reputation sparkling clean.
How valuable would it be to have a foolproof way of organizing your key messages, teaching them to your top spokespeople and having them easily remember them and use them in any media setting? Learn how to create a "message map" for your spokespeople from master message mapper Tripp Frohlichstein. Frohlichstein literally invented the technique and has taught thousands of PR pros and top spokespeople to use them to stay "on message," influence audiences and control crisis situations. You'll walk away from this webinar with ideas you can use immediately to transform your messaging and start generating the kinds of coverage your stories deserve.
If you've been frustrated trying to come up with a better way to measure—and prove—the success of your work, then plan to join this PR University webinar to learn how to set understandable, quantifiable—and achievable—objectives you'll be proud to show your company's top executives.
How do you get started using Google+ for business? What are the key similarities between Google+ and other top social sites like Facebook—and what are the glaring differences? What are the interesting new ways that businesses and brands can use Google+ to connect with users, fans and followers? For the freshest insights on how businesses and brands can capitalize on Google+, join PR University for an advanced training that will answer these questions and many more about the Google+ phenomenon.
Regulated industries such healthcare and insurance are subject to a myriad of rules, regulations and protocols that govern Internet use. What's the latest buzz about how the FDA views the use of Facebook, Twitter and online forums to talk about healthcare products and services? And how can companies in these heavily watched industries unleash the power of social media while staying on the right side of the law? For the answers to these questions—and much more—join PR University for a timely look at the best ways to use social media in regulated industries such as banking, healthcare and insurance.
Smart brands are jumping into mobile apps in droves, connecting with consumers wherever they are via GPS, texting, check-ins and the Mobile Web. How do you build consumer awareness and relationships on Foursquare? How is mobile search changing the game in mobile marketing—and how can you be sure your site is optimized for mobile? For the answers to these questions—and much more—join PR University for an inside look at the booming new sector of location-based marketing and PR.
Seven Proven Techniques for Getting Journalists to Call You to Generate Massive Coverage (On Demand)
Pitching the media can be a two-way street—if you know how to cultivate and maintain solid-gold relationships with journalists. You can even get them to call you looking for news—if you know the secrets. Join PR University for an inside look at advanced media relations techniques that will help you significantly strengthen your relationships with journalists.
The latest social media craze is Pinterest, drawing millions of devoted users to share online “pin boards” about their interests. Marketers and brand strategists have leapt onto Pinterest in a frenzy—but is it right for you and your business, client or agency? How are savvy brand marketers already using Pinterest to gain followers and boost revenues? And how can you get started before it’s too late?
How valuable would it be to learn the placement criteria and rules for placing your products with top editors in the 2012 Holiday Gift Guides, whose deadlines are right around the corner?
What are the best ways to give your speeches greater impact, persuasiveness, and memorability? What are the inside tips, best practices and latest developments in corporate and political speechwriting? How can you get started in speechwriting or dramatically ramp up your skills—while avoiding common mistakes? Learn the answers to these questions and much more when PR University convenes an exclusive panel of veteran speechwriters, who will share their best practices and proven techniques for writing great speeches every time.
How do the best brands leverage Twitter? What are the inside secrets and hidden tricks to creating and executing a winning Twitter marketing strategy? What is the ROI of Twitter marketing, and how can you demonstrate its value to top management? Learn the answers to these questions and much more when PR University convenes an exclusive panel of senior brand strategists, who will share their latest thinking and proven techniques for using Twitter—from new product launches to brand repositioning.
How can you make contact with target journalists on social networks—without offending them? How can you use Facebook or Twitter to make a pitch—without it coming across as self-serving spin? How can you use new press release pitching tools to multiply the impact of your news? For the answers to the these questions and many more, join PR University for a roundtable discussion of senior media strategists who are using online and social media to change the way they pitch—and place stories.
Mom blogger? Dad blogger? Parenting blogger? The Internet is loaded with influential moms and dads who have taken to blogging—and who are drawing legions of readers and consumers to their sites. Which topics are parenting bloggers writing about, and how can you hook your product, service or company into coverage? What are the latest "do's and don'ts" of pitching parenting bloggers? Join Bulldog Reporter's PR University and our exclusive panel of top parenting bloggers for the answers to these and other critical questions.
The "gamification" of marketing is here to stay. What do heads-up PR pros need to know about making product promotions, PR pitches and even corporate communications more fun—and game-like? What are leading marketers doing to "gamify" their strategies and tactics? Join Bulldog Reporter's PR University and our exclusive panel of top marketing pros who have successfully incorporated "gamification" into their marketing techniques.
Personal finance blogs are some of the most highly trafficked sites on the web, making stars of the bloggers who write them. Who are these influential gatekeepers? What are they most interested in covering? What are their individual styles, their points of view, their pet peeves—and how can savvy PR pros connect with them to score valuable coverage? For the answers to these critical questions—and much more—join PR University for an exclusive roundtable with the journalists who create these must-read blogs.
How can you design social media PR programs that really move the needle? How can you measure their results, prove the value of social media to top management? PR University has gathered a panel of social media experts for an exclusive 90-minute webinar to show you precisely how to use the latest social media metrics to measure your online marketing success.
Savvy brand marketers know that corporate social responsibility (CSR) programs help increase engagement and communicate your brand story—all while doing good in the community and the larger world. What are the latest tips and sure-fire techniques for leverage the important CSR work your company or client is doing? How can you use social media to amplify your messages—and track whether they are being picked up? For the answers to these critical questions—and much more—join Bulldog Reporter’s PR University for an in-depth training on the art and science of CSR public relations.
