Publicity

Build brand, buzz and blockbuster media coverage using the latest traditional and Web 2.0 techniques

Learn insiders' tips, tricks and wisdom from the industry's savviest and most experienced PR practitioners—in special reports, audio conferences, webinars and in-person events.

The world’s fastest growing brands know how to leverage online influencers and forums to build a following of fans who help them spread the word about the brand—and increase awareness, popularity and sales. Here’s your chance to learn how smart marketers create vast cadres of “brand ambassadors”—fans who turn conversations about products or services into passionate conversations and advocacy.

Bottom line: Customer loyalty is a key competitive differentiator in today’s market—and it’s no longer the sole domain of CRM pros. Thanks to the rise of social media, word-of-mouth marketing and powerful new tools for monitoring customer feedback, “customer evangelism” is now firmly a responsibility of the PR/communications function.

But how can you...

Are you truly ready for a crisis? Are your crisis plans up to speed—especially in light of new social media and mobile realities? Learn how your organization can create and execute a workable, social-media-savvy crisis plan to successfully manage and minimize the adverse effects of any crisis situation in the digital era—whether it’s a product recall, layoffs, activist or online attack, or worse. If you haven’t reviewed and retooled your crisis plan in the last year, now is the time: Once you learn to write a proven crisis plan step by step, conduct crisis drills, and use the latest crisis response checklists, your value to the organization will skyrocket while ensuring maximum risk reduction. Presented by crisis expert Michael Fineman,  president of crisis...

Savvy communicators and marketers know that corporate social responsibility (CSR) programs help increase engagement and communicate your brand story—all while doing good in the community and the larger world.

But in a post-Occupy world often casting a harsh light on corporate practices—from questionable offshore manufacturing practices to zero corporate tax rates to “green-washing”—it’s not easy to get your messages across. In addition, it’s challenging to stay on top of non-financial reporting guidelines for public companies expected to provide sustainability and CSR reporting.

What are the latest tips and proven techniques for...



Most CEOs and execs either fear or loathe facing the press. So when the media comes calling, they turn to you to arm them with a quick backgrounder on the reporter and hastily scripted quotes. But that’s not enough in today’s go-go 24/7 news cycle.

Instead, you need a disciplined and easy-to-implement system for controlling the message whether in traditional or new media—while making sure your exec looks good on camera and sounds confident and comfortable fielding questions so you see the quotes you want in the final interview.

But how exactly can you control the media message? What are the best and quickest ways to...


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