PRSA Leaders Tackle APR Controversy in Pre-Conference Leadership Assembly Vote: Amendment to Expand Leadership Qualifications Beyond the APR was Handily Defeated

At the PRSA Leadership Assembly‘s meeting prior to the start of the Association’s 2010 Conference, the bylaws amendment to expand minimum requirements for board service from solely accredited APR members to also include leadership experience in PRSA or tenure in the profession, was defeated, 104 in favor, 172 opposed. The APR remains a mandatory eligibility requirement for PRSA board service. “[Saturday’s] vote to retain the APR accreditation requirement for PRSA board positions demonstrates our members’ commitment to the continued excellence and strategic value of public relations,” said Gary McCormick, APR, 2010 PRSA chair and CEO.

“It was encouraging to see such an inspired, passionate and collegial discussion around the direction the Society will take with its leadership and strategic positioning over the next two years,” McCormick added.

The annual State of the Society report was given via a joint presentation by McCormick, Rosanna M. Fiske, APR, chair-elect of PRSA and William M. Murray, CAE, PRSA president and CEO. The primary focus of the presentation — “PRSA 2010: On Course for the Future” — was on enhancing the fundamental goals of the Society, which include: Advocacy, The Business Case, Communities, Diversity and Education.

“This year’s Assembly was another example of how professionals come together and help a large, member-focused organization, such as PRSA, grow, prosper and enhance its value to its members and the business community,” said Fiske. “With all of the exciting and valuable initiatives the Society is currently undertaking, including “The Business Case for Public Relations,” and our enhanced advocacy and diversity programs, I’m confident PRSA will continue to grow, both in our membership and in advocating on behalf of the profession.”

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