PRSA Announces National Rollout of MBA-Level Strategic Communications Course

The Public Relations Society of America (www.prsa.org) has announced the national rollout of an MBA-Level Strategic Communications Course, while issuing a call-to-action for B-schools to add strategic communications and reputation management course work to their curricula. Building upon last year’s successful pilot program at five leading business schools, including the Tuck School of Business at Dartmouth and the Kellogg School of Management at Northwestern University, PRSA announced three launch schools that will offer the course during the 2014–2015 academic year.

The launch schools include Syracuse University, which will offer the course via an innovative partnership between the S.I. Newhouse School of Public Communications and the Whitman School of Management, Fisher College of Business at Ohio State University and Opus College of Business at University of St. Thomas. These schools will offer the PRSA-designed reputation management coursework as part of their MBA curricula.

“We are not only thrilled that these three launch schools have agreed to offer our course, but that this program is flourishing and growing,” said PRSA Chair and CEO Mickey G. Nall, APR, and managing director, Ogilvy PR, Atlanta. “Communications is a vital part of any successful business; learning effective communications skills and strategies will benefit MBA students greatly in their future careers.”

PRSA encourages business schools across the country to integrate the MBA-Level Strategic Communications Course into its regular course offerings to students. The course offers strategic and communications management instruction to students in an effort to help them better understand the importance and value of these skills as they pertain to business.

Schools interested in the course can obtain information through the PRSA website at www.prsa.org/learning/mba/#.UjiDPaPD_IU

Add a Comment

Your email address will not be published. Required fields are marked *

Marketing Trends PR Agency News PR Biz Update PR People
view of modern Meeting room interior
Inside the C-Suite: Companies Put Growth at Top of Their Agenda, but Most Execs Doubt Current Efforts Will Yield Needed Results

Growth is a priority at nearly every company today—but according to...

SAMSUNG CSC
Brand Analysis: Apple Watch Lacks Compelling Functionality to Drive Mass Adoption, Says Strategy Analytics Study

A new expert user experience (UX) evaluation undertaken by the Mobile...

biztraveler-long
Business Travelers Are Driving Online Retail for High-Value Goods—Is Your Marketing Strategy Targeting Them?

New research reveals that three in four business travelers do more than half...

On Deadline Thought Leaders
Gary Frisch
PR Crisis Strategy: What Can You Do if You’ve Just Killed a Beloved Lion?

By Gary Frisch, Founder and President, Swordfish Communications Public relations professionals spend...

Is Data Driving Your Leadership Decisions? Eight Ways Customer Analytics Can Give Your Company a Competitive Edge

In the spotlight: Jeff Sauro, Founding Principal, MeasuringU In a global...

Ally Mann
SeaWorld’s Huge PR Challenge: New Campaign Aims for Transparency—But Has This Fish Been Out of Water Too Long?

By Ally Mann, Freelance Writer SeaWorld has been desperately trying to...

Media monitoring and analysis

Current clients, please login here. Would you like to reduce the...

Inside Health Media

Current clients, please login here. Top pharmaceutical companies, hospitals, healthcare PR...

MediaPro: Bulldog Reporter's media database

Current clients, please login here. Do you need precisely targeted press...