Bulldog Reporter's PR University Presents A New Meet the Editors Webinar
Top Mommy Bloggers Advise PR on Editorial Hooks, Pitching Tips & Hottest Trends for 2012
If you handle PR for consumer brands, how valuable would it be to hear from leading mommy bloggers about their hottest editorial interests, plus best ways to place stories and develop long-term relationships with them and their fellow online influencers?
Trainers:
Catherine Connors, Founder and Author, HerBadMother.com
Katherine Stone, Blogger, "Postpartum Progress"
Christina Gleason, Blogger, "Cutest Kid Ever"
Liz Gumbinner, Co-publisher and Editor-in-chief, "Cool Mom Picks"
Reasons to Attend This Event:
Mommy bloggers have emerged as one of the Web's most interesting—and influential—new media players. Whether they're blogging with a kid on each knee—or if they are simply great writers whose perspective goes far beyond diapers and strollers, these journalists have become a must-know constituency for consumer marketers.
Which topics are mommy bloggers writing about today, and how can you hook your product, service or company into coverage? How are mommy bloggers branching out into sponsorships, and how can you work successfully with them?
What are the latest "do's and don'ts" of pitching mommy bloggers? How can PR pros figure out which blogs are the best fit for the product or service they are pitching? And, how can you build long-term relationships with these online influencers?
Join Bulldog Reporter's PR University and our exclusive panel of top mommy bloggers for the answers to these and other critical questions, plus learn about the latest trends, topics, issues and communications strategies that work to reach and influence this highly desirable market.
How has the "momosphere" changed in light of the economy and new consumer hot buttons? How are major brands interacting successfully with moms online—and what best practices should PR pros emulate?
To learn the inside scoop on these hot topics and much more, be sure to register for this exclusive PR University training session that you won't want to miss.
Event Info:
Date:
Thursday, February 23, 2012 (Also Available On Demand)
Time: 1PM ET; Noon CT; 11AM MT; 10AM PT
Cost:
$299 per registrant (registration includes one (1) log-in code)
What You'll Learn:
• State of the "Momosphere 2012": Hear straight from leading mommy bloggers about the incredible growth, reach and influence of this sector—and why this top online demographic must be a part of every media relations program today
• Hot Topics: Family, safety, children, economic pressures—the concepts, trends, products, services and influencers that appeal most to the "mom market"—and how to incorporate them into their pitches and programs
• What Motivates Mommy Bloggers: Key insights into the mindset fueling the momosphere—and how to use that knowledge to protect and promote your brand or product
• Targeting Essentials: How each of our mommy bloggers views her editorial mission, the stories she blogs about and how to make sure her ideas match her pitch preferences
• How can you reach them directly; do they do "deskside" meetings; how do they want to work with PR pros?
• Multimedia to Pitch Now: Online video, multimedia, podcasts—the new media assets that mommy bloggers say sweeten the pitch and boost your chances of getting posted
• New rules for crafting irresistible mommy blog pitches—the story elements and exclusive pegs that resonate with these bloggers and how to use them to generate wide coverage
• How the best PR pros have gained the ear—and trust—of key mommy bloggers and how you, too, can build long-term relationships with top online journalists covering the mommy market
• The inside scoop on sponsorships and freebies—which are welcomed by mommy bloggers and which rookie mistakes to avoid
About the Trainers:
Catherine Connors is a recovering academic, absentee Canadian and unrepentant mommy blogger. She's the founder and author of HerBadMother.com, one of the Internet's original 'bad mother' blogs, and one of the top-ranked mom blogs on Babble's annual list of same. In a previous life, she taught political philosophy, which means that she can translate "Goodnight, Moon" into Latin and work Socrates into a conversation about sleep-training, although she really tries to avoid doing those things in polite company. She left Toronto and her sippy-cup-strewn home office to join Babble as Director of Community and Social Good in 2011, and only misses Canadian bacon sometimes.
A survivor of postpartum OCD, Katherine Stone launched her site Postpartum Progress (http://postpartumprogress.com) in 2004 to provide inspiration and resources to women facing postpartum depression and other mental illnesses related to pregnancy and childbirth. She has written about PPD elsewhere as a contributing expert for BlogHer, the world's top community for and guide to blogs by women, as well as for PBS' This Emotional Life website. Katherine was recently named #6 on Babble's list of the Top 100 Mom Blogs of 2011, and was also listed among the Top 50 Twitter Moms and the Top 50 Facebook Pregnancy Pages.
Christina Gleason has been blogging since before it was called blogging - when it was just called LiveJournal - but "Cutest Kid Ever" has existed as a blog for about six years, not coincidentally the age of her son. In addition to mommy blogging, Christina runs her own successful copywriting company, Phenomenal Content, and can be found live-blogging at various blog conferences each year.
In person, Liz Gumbinner is an ad agency creative director, but online, she's best known as the co-publisher and editor-in-chief of shopping and trend blog "Cool Mom Picks" and sister site "Cool Mom Tech." Called "the online arbiter of cool for the swingset crowd" by Parents Magazine, "Cool Mom Picks" has been cited as a favorite parenting blog by Real Simple, inStyle, and the Telegraph UK. Liz is also the author of the popular personal blog "Mom-101" which has been featured in the New York Times, CNN and on NPR, and called "funny some of the time" by an enthusiastic anonymous commenter.
About the Training Director:
Jon Greer is the Training Director of Bulldog Reporter's PR University, and the Managing Director of Jon Greer Consulting LLC. Jon specializes in working with technology-oriented professional services firms, including venture capital and private equity firms, investment banks and law firms. Jon's services include investor communications, high-quality business writing and editing, media interview training and media relations. He is a frequent speaker and presenter on PR and communications topics and writes two blogs, Jon Greer's Marketing Intelligence Report and Catching Flack.
Details:
Your Webinar Registration Entitles You To:
• A site license to attend the 90-minute web conference (and invite as many people as you can fit around your computer, at no extra charge)
• The opportunity to connect with the presenter during the interactive audience Q&A.
Your On Demand Webinar Registration Entitles You To:
• Download a video WMV file of the original webinar presentation
• On Demand is usually available by the fifth working day after the event. A link to the material will be sent to you as soon as it is available.
APR
Accreditation:
• APR Accreditation Maintenance Credits Approved: 1.0.
• Accredited registrants must track their points and submit activities to the Universal Accreditation Board. Please keep a copy of the event description and date/time to submit when required by the UAB.
Registration Information:
Registration deadline is Thursday, February 23, 2012 at 9:30 AM PT.