Bulldog Reporter’s PR University presents a new Master Class Webinar
Broadcast on Thursday, January 16, 2014
Crisis PR Mastery in Social Media and Beyond: 10 Crisis Management Steps PR Can Use to Defuse Digital Dilemmas
James E. Lukaszewski, ABC, APR, Fellow PRSA, The Lukaszewski Group Division of Risdall Public Relations
Josh Dahmes, President of Digital Marketing, Risdall
Tom Hallman, Senior Reporter (and Pulitzer Prize winner), The Oregonian; Bulldog Awards Judge
Reasons to Attend This Event:
Digital media can spark and spread a crisis in seconds. But it can also help you prevent and successfully manage a crisis—if you know what tools to use and how to use them. Whether you’re responsible for the corporate reputation of a small business or a Fortune 500 conglomerate, you need to be prepared to step up and defend your organization online if—and when—the next crisis hits.
So how can you anticipate which types of online crises are most likely to affect your organization? Which actions should you take first to keep the crisis from spiraling out of control—online and off? And how can you use search engines like Google and social media channels like YouTube, Twitter and Facebook as your ally—not your enemy—in combating rumors, falsehoods and half-truths?
For the answers, join PR University for this exclusive webinar. Not only will our experts teach you how to use the latest reputation management tools and the first steps you need to take when a simmering crisis breaks out—but they’ll also show you how to communicate via social media when bad news breaks.
Can you afford to be unprepared when the inevitable crisis hits your company and spreads like wildfire online and via social media? We didn’t think so. This is one must-attend training program that you don’t want to miss.
PR University webinar registration normally costs $299 --- or you can pay just $1695 and attend every PR University webinar all year—up to 60 of our 1-hour events per year! That's like getting 56 webinars free! Call 1-800-959-1059 or go online for details.
What You'll Learn:
•Managing crises in ten steps: The strategic contributions of monitoring, management and engagement in the digital era
•Social media monitoring: How to track online crises and negative online conversations before they explode into firestorms
•How to counsel leadership on key issues in social-media-related crises
•How to ensure maximum risk reduction with preemptive actions
•How to write and test a strategic crisis plan before crisis hits
•Nine common tactics of online attacks: How to detect and deter each
•Crisis Drills: How to craft contingency plans and execute crisis drills
•Crisis Response Checklists: What to do every step of the way when a crisis strikes—whether online or off
•Crisis Content Tips: The power of dark sites, images and videos—and how to get ready for a digital attack by stockpiling an online arsenal
•SEO Tactics: How to perform your own SEO audit in less than five minutes—and gain control over what Google is saying about you
•How to defeat the bloviators, bellyachers, and back-bench complainers
About the Trainers:
James E. Lukaszewski (loo-ka-SHEV-skee) advises, coaches and counsels the men and women who run very large corporations and organizations through extraordinary problems and critical high-profile circumstances. The bulk of his practice is in the Western Hemisphere, although he has clients from many parts of the world. He is an expert in managing and reducing contention, counteracting tough, touchy, sensitive corporate communications issues. He counsels companies facing serious internal and external problems involving: Activist counteraction; community conflict and grassroots campaigns; corporate relations failures; reputational threats; employee relationship building; ethics/integrity/compliance; litigation visibility; Web-based attacks; and threats to corporate survival. His broad-based experience ranges from media-initiated investigations to product recalls and plant closings, from criminal litigation to takeovers. He is frequently retained by senior management to directly intervene and manage the resolution of corporate problems and bad news. The situations he helps resolve often involve conflict, controversy, community action or activist opposition. Almost half of his practice involves civil and criminal litigation. He is the president of The Lukaszewski Group Division of Risdall Public Relations based in the Twin Cities in Minnesota.
Josh Dahmes (day-mz) provides insights regarding digital marketing and lead/conversion generation and measurement to client partners from all levels of the business spectrum, from digital start-ups to fortune 500 B2B and Healthcare companies. His 15+ years in the digital marketing space mark him as one of the true pioneers in the industry. His expertise represents all aspects of the inbound marketing arena including search engine marketing, both paid search and search engine optimization, social media marketing, both paid social advertising and customer engagement, email marketing, online advertising, mobile marketing and what he considers the most important element of all, driving and tracking results.
He helps companies determine what digital strategies are a good fit to reach their goals, align the digital tactics and campaigns with those strategies, and implement ongoing optimization and measurement practices to ensure long term viability, flexibility and success of the digital marketing efforts.
Josh has been speaking on digital marketing topics since 1999 and has been with Risdall since 2005, currently in the role of the President of Digital Marketing, based out of the Twin Cities of Minneapolis and St. Paul of Minnesota.
Tom Hallman, Jr. was born and raised in Portland, Oregon. He graduated with a degree in journalism from Drake University in Des Moines, Iowa. He worked as a copy editor in New York City for Hearst Magazines, and as a reporter for the Hermiston Herald in Hermiston, OR, and the Tri-City Herald in Kennewick, WA, before joining The Oregonian in 1980. He was assigned the police beat and was there for a decade, longer than any reporter since the 1950s. Hallman won the 2001 Pulitzer Prize for Feature Writing for his series of articles in The Oregonian on Sam Lightner. He has been a Pulitzer Prize finalist twice before, and has been the recipient of every major writing award for journalism, including multiple American Society of Newspaper Editors awards, a Scripps Howard National Journalism Award, a National Headliner Award, and a Nixon National Writing Award. A reporter for more than twenty-five years, Hallman has been at The Oregonian since 1980, and is currently a senior reporter specializing in features and narratives. He has served as a Bulldog Awards judge for seven years.
About the Training Director:
Brian Pittman is the training director for Bulldog Reporter's PR University. He also serves as vice president and associate publisher overseeing content for Bulldog Reporter. Previously, he was the content director of marcom trade site CommPRO and before that served as editorial director at Infocom Group, where he edited, reported for and launched titles such as Media Relations Insider, PR Agency Insider, Ad Agency Insider and Managing Partner. He also worked as editor of Utah Business magazine for a number of years, among other titles. He is a seasoned event moderator and reporter with extensive experience interviewing such personalities as Steve Forbes, Bob Edwards and Margaret Thatcher.
Your On Demand Webinar Registration Entitles You To:
• Access to a streaming video of the original webinar presentation, which you can play at any time up to 90 days after the original air date.
• On Demand is usually available by 5:00 PM PT within two days of the event. A link to the material will be sent to you as soon as it is available.