If you want to ensure that your news releases deliver the powerful punch that rivets editors' attention, plus the magic elements that search engines love, make sure your releases follow the advice and rules you'll find in Bulldog Reporter's new handbook on writing press releases for the digital age. Discover how to pack your releases with compelling words and real news, how to use multimedia tools correctly, how to write for SEO, and how and when to use wire services—plus 10 danger signals of a bad release, 10 worst grammatical mistakes in press releases and 10 most misused words in PR. All staff members who write press releases should have a copy of this essential guide on their desks. In stock.