Pr Writing

Learn how to rivet journalists, customers, investors and online readers with words of wonder . . . words that move people

Sharpen one of the most highly valued skills in the public relations armamentarium with reports, conference sessions and webinars focused on more powerful writing for traditional and Web 2.0 media.


Would you like to write with greater confidence? If you answered “yes,” you aren’t alone, because everyone—even the best writers—can always improve their skills.

Now every member of your team can create press releases that achieve incredible reach and readership—as well as skyrocket their PR writing competence and confidence—by learning a set of solid writing skills and techniques in this 90-minute webinar presented by PR writing instructor and former Brigham Young University National News Director Michael Smart.

Not only will he show you how to avoid the biggest PR...

Millions of TV viewers and radio listeners tune in to their favorite talk show day-in and day-out—it’s one of the last bastions of broadcast loyalty—and opportunity for mass exposure of celebrities, authors, experts and spokespeople—in the age of Twitter and Facebook. Better yet, after enjoying these shows, these faithful viewers are turning to social media and talking about what they just saw, searching for the products, books, restaurants, films, music and services they heard mentioned. Together they can create a viral firestorm of new-found fans and customers.

But how do you win a seat on the talk show couch or news program circuit for...

You may spend a lot of time talking to journalists, and you may have journalists as some of your friends, followers and contacts, but how much good is it doing your media relations program? Are you leveraging those valuable media contacts to generate story placements and buzz? More important: How can you systematically build relationships with target journalists and approach them with story ideas?

There is a fine art to turning on—and not turning off—media contacts. But here’s the good news: Once you learn to walk that fine line, you can turn your media relationships into high-profile story placements.

If you...

The blogosphere is a massively overlooked PR opportunity. After all, consumers increasingly trust bloggers more than brands and even the mainstream media. What’s more, bloggers can become your brand ambassadors and plug you directly into relevant online communities (i.e., potential customers). And, as you know, bloggers have mastered the art of leveraging social media to drive buzz.

Similarly, bloggers need more stories and PR ideas—and are increasingly looking to partner with PR and marketing professionals beyond one-off pitches. So which bloggers are most influential in your market—and how do you find them? What’s the best way to...




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