PR Writing
Learn how to rivet journalists, customers, investors and online readers with words of wonder . . . words that move people
Sharpen one of the most highly valued skills in the public relations armamentarium with reports, conference sessions and webinars focused on more powerful writing for traditional and Web 2.0 media.
On Demand Webinars
On Demand Webinars
How valuable would it be to have a foolproof way of organizing your key messages, teaching them to your top spokespeople and having them easily remember them and use them in any media setting? Learn how to create a "message map" for your spokespeople from master message mapper Tripp Frohlichstein. Frohlichstein literally invented the technique and has taught thousands of PR pros and top spokespeople to use them to stay "on message," influence audiences and control crisis situations. You'll walk away from this webinar with ideas you can use immediately to transform your messaging and start generating the kinds of coverage your stories deserve.
What are the best ways to give your speeches greater impact, persuasiveness, and memorability? What are the inside tips, best practices and latest developments in corporate and political speechwriting? How can you get started in speechwriting or dramatically ramp up your skills—while avoiding common mistakes? Learn the answers to these questions and much more when PR University convenes an exclusive panel of veteran speechwriters, who will share their best practices and proven techniques for writing great speeches every time.
