Social media can spark and spread a crisis in seconds. But digital media can also help you prevent and successfully manage a crisis—if you know what tools to use and how to use them. Whether you're responsible for the corporate reputation of a small business or a Fortune 500 conglomerate, you need to be prepared to step up to defend your organization online and via social media if—and when—the next crisis hits.

That's why PR University has recruited a top-tier panel of crisis strategists—including some who recently managed online crises of their own—to share with you the tools, tips and tactics you need right now to be ready to leap into action. These battle-tested veterans have seen the damage that can result when an organization is...

Why are marketers, including PR, spending over a quarter of their budgets on content marketing? Because it works! Consumers cite "interesting content" as a top-three reason they follow on social media, according to Content+. And the Custom Content Council reports that 61% are more likely to buy from companies that create and share custom content online.

Web users consistently click on fresh, actionable content—and companies that provide updated content stand to gain recognition for their helpful information, as well as new customers, new loyalty and new awareness.

But what type of content grabs consumers' attention—and which distribution strategies should you follow for maximum impact? How do the best branded content creators deliver outstanding...

Like it or not, attack journalism is alive and well. In fact, in today's wired world, all it takes is a chip on your shoulder and an Internet connection to become a muck-raking "investigative" journalist. In fact, any media exchange these days could turn into a hatchet job, because desperate media realize that controversy sells. But getting a "gotcha" email or phone call—or even just a hardball question during what you believed was a friendly interview—doesn't need to end in disaster.

Good news: This advanced PR training webinar will give you rarely revealed inside media training secrets guaranteed to immediately improve your confidence and allow you and your execs to turn the tables and handle hostile media interviews and day-to-...

What do Lady Gaga and the world's fastest growing brands share in common? Answer: They know how to build a following of loyalists—to empower customers to spread the word and create communities of engaged evangelists who help them build brand, deliver key messages via WOM and increase awareness, popularity and sales. Here's your chance to learn how smart marketers create vast cadres of "brand ambassadors"—fans who turn conversations about products or services into passionate conversations and advocacy.

Bottom line: Customer loyalty is a key competitive differentiator in today's market—and it's no longer the sole domain of CRM pros. Thanks to the rise of social media, word-of-mouth marketing and...