PR Education & Training
Bring your team’s skills up to the minute—and up to the masters’ level—using PR University’s high-level training programs
Bulldog Reporter’s professional development resources—conferences, workshops, webinars and audio conferences—give you the benefit of expert public relations instruction, plus real-world experience.
All live events are also available in a recorded format, on-demand—train your team on your schedule, as many times as you wish.
Upcoming Webinars
Upcoming Webinars
Mom blogger? Dad blogger? Parenting blogger? The Internet is loaded with influential moms and dads who have taken to blogging—and who are drawing legions of readers and consumers to their sites. Which topics are parenting bloggers writing about, and how can you hook your product, service or company into coverage? What are the latest "do's and don'ts" of pitching parenting bloggers? Join Bulldog Reporter's PR University and our exclusive panel of top parenting bloggers for the answers to these and other critical questions.
The "gamification" of marketing is here to stay. What do heads-up PR pros need to know about making product promotions, PR pitches and even corporate communications more fun—and game-like? What are leading marketers doing to "gamify" their strategies and tactics? Join Bulldog Reporter's PR University and our exclusive panel of top marketing pros who have successfully incorporated "gamification" into their marketing techniques.
Personal finance blogs are some of the most highly trafficked sites on the web, making stars of the bloggers who write them. Who are these influential gatekeepers? What are they most interested in covering? What are their individual styles, their points of view, their pet peeves—and how can savvy PR pros connect with them to score valuable coverage? For the answers to these critical questions—and much more—join PR University for an exclusive roundtable with the journalists who create these must-read blogs.
How can you design social media PR programs that really move the needle? How can you measure their results, prove the value of social media to top management? PR University has gathered a panel of social media experts for an exclusive 90-minute webinar to show you precisely how to use the latest social media metrics to measure your online marketing success.
Savvy brand marketers know that corporate social responsibility (CSR) programs help increase engagement and communicate your brand story—all while doing good in the community and the larger world. What are the latest tips and sure-fire techniques for leverage the important CSR work your company or client is doing? How can you use social media to amplify your messages—and track whether they are being picked up? For the answers to these critical questions—and much more—join Bulldog Reporter’s PR University for an in-depth training on the art and science of CSR public relations.
Join PR University and acclaimed executive coach Jim Lukaszewski for a very special webinar to learn exactly what it is going to take to get called earlier, get invited into discussions before all the decisions are made, to be listened to and actually heard by top management. Jim Lukaszewski, ABC, APR, Fellow PRSA, has built a career around helping savvy communicators earn the trust of senior management. Lukaszewski provides key tools and powerful techniques to help you better organize your abilities and gain the perspective that will enable you to give advice that will be heard, accepted and used.
All PR firms want more business, but few have a systematic methodology for generating it. Now Bulldog Reporter presents a half-day webinar workshop that gives PR agency principals a proven system for identifying qualified prospects, nurturing relationships and creating powerful new-business presentations that outclass your competition. The PR Agency New-Business Generator Workshop is a 4-hour virtual workshop taught by agency new-business master Robb High (Burson-Marsteller, Y&R, Landor, Kirshenbaum & Bond)—it gives you a step-by-step plan guaranteed to increase your revenue this year. Join us on Friday, July 13, 1PM-5PM ET (10AM-2PM PT) from the comfort of your office or conference room.
On Demand Webinars
On Demand Webinars
If you're ready to refresh your pitching skills for the digital age … and if you're ready to acquire inside techniques that give you rock-solid confidence, plus rivet top-tier journalists' attention to your story ideas, you and your team will want to attend Michael Smart's "New Rules for Successful Media Pitching," an intensive, four-hour webinar workshop. Smart has taught his powerful brand of media pitching to hundreds of PR professionals worldwide, and their placement results—starting immediately after they finish his class—are astounding.
How valuable would it be to learn exactly what top women's magazines will be covering in 2012, and the many ways that PR pros can score golden coverage in these influential publications? Discover how to grab the attention of editorial gatekeepers at the most influential titles in this space, what they are covering in the months ahead and what editorial hot buttons you must hit when pitching them and other titles – when PR University hosts an exclusive panel of top journalists from titles such as Marie Claire, Better Homes & Gardens and Family Circle.
Join Web scientist Dan Zarrella for a fresh look at the latest tips and tactics for using Facebook to increase awareness, build buzz and attract loyal followers. Zarrella will separate fact from fiction and share with you his latest findings about what actually works on Facebook–and what doesn't. If your social media strategy includes a heavy dose of Facebook–and who's social media strategy doesn't include Facebook?–then make sure to join PR University for this timely look at how to leverage the world's most important web site.
Media outlets love facts and figures–as well as surveys and research reports. To learn how to generate massive media coverage of your company using research reports, white papers and other crunchy facts and figures, join PR University for a fast-paced training in the art of research-driven PR from a panel of top pros. You'll hear inside tips and tactics for using research to drive coverage from powerhouses such as ManpowerGroup.
Can you afford to have a "dot-sucks" website about your client or company pop up at the top of Google searches? Do you know how to fend off such an attack–and how to prepare for one before it happens? How valuable would it be to hear from a panel of top online reputation experts who have real-world experience in fighting online fires every day? Join PR University for an exclusive training by a panel of online reputation gurus, who will share the latest tips, tactics and strategies for keeping your online reputation sparkling clean.
How valuable would it be to have a foolproof way of organizing your key messages, teaching them to your top spokespeople and having them easily remember them and use them in any media setting? Learn how to create a "message map" for your spokespeople from master message mapper Tripp Frohlichstein. Frohlichstein literally invented the technique and has taught thousands of PR pros and top spokespeople to use them to stay "on message," influence audiences and control crisis situations. You'll walk away from this webinar with ideas you can use immediately to transform your messaging and start generating the kinds of coverage your stories deserve.
If you've been frustrated trying to come up with a better way to measure—and prove—the success of your work, then plan to join this PR University webinar to learn how to set understandable, quantifiable—and achievable—objectives you'll be proud to show your company's top executives.
How do you get started using Google+ for business? What are the key similarities between Google+ and other top social sites like Facebook—and what are the glaring differences? What are the interesting new ways that businesses and brands can use Google+ to connect with users, fans and followers? For the freshest insights on how businesses and brands can capitalize on Google+, join PR University for an advanced training that will answer these questions and many more about the Google+ phenomenon.
Travel blogs are some of the most highly trafficked sites on the web. Millions of travelers, tourists, foodies and consumers seek the latest scoops and deals on travel from popular travel bloggers. Who are these influential gatekeepers? What are they most interested in covering? For the answers to these critical questions—and much more—join PR University for an exclusive roundtable with the journalists who create these must-read blogs.
Top Mommy Bloggers Advise PR on Editorial Hooks, Pitching Tips & Hottest Trends for 2012 (On Demand)
What are mommy bloggers writing about, and how can you hook your product, service or company into coverage? How are they branching out into sponsorships, and how can you work successfully with them? Join PR University for the latest insights from a panel of top mom bloggers.
Bulldog Reporter announces a half-day webinar that gives communicators at hospitals, medical centers and clinics the tools and protocols needed to stem the wide variety of crises arising almost daily nationwide: "Managing Crisis in the Healthcare Facility: Best Practices Workshop." This virtual workshop takes place Friday, February 24, 1PM-5PM ET (10AM-2PM PT) from the comfort of your office or conference room. It features moderator Fraser Seitel of HospitalCrisis.net with practitioners from leading healthcare organizations who have learned valuable lessons about managing the press, social media, patients and the public, as well as medical, administrative and legal staff … under pressure. Discover their planning and response secrets in this concise, practical 4-hour event.
How can you make contact with target journalists on social networks without offending them? How can you use Facebook or Twitter to make a pitch—without it coming across as self-serving spin? Learn how to turn your social media presence into a story-generating machine. This webinar will include up-to-the-minute case studies of social media pitching successes and will give you an inside look at how to take your social media PR plan to the next level.
Regulated industries such healthcare and insurance are subject to a myriad of rules, regulations and protocols that govern Internet use. What's the latest buzz about how the FDA views the use of Facebook, Twitter and online forums to talk about healthcare products and services? And how can companies in these heavily watched industries unleash the power of social media while staying on the right side of the law? For the answers to these questions—and much more—join PR University for a timely look at the best ways to use social media in regulated industries such as banking, healthcare and insurance.
Smart brands are jumping into mobile apps in droves, connecting with consumers wherever they are via GPS, texting, check-ins and the Mobile Web. How do you build consumer awareness and relationships on Foursquare? How is mobile search changing the game in mobile marketing—and how can you be sure your site is optimized for mobile? For the answers to these questions—and much more—join PR University for an inside look at the booming new sector of location-based marketing and PR.
Seven Proven Techniques for Getting Journalists to Call You to Generate Massive Coverage (On Demand)
Pitching the media can be a two-way street—if you know how to cultivate and maintain solid-gold relationships with journalists. You can even get them to call you looking for news—if you know the secrets. Join PR University for an inside look at advanced media relations techniques that will help you significantly strengthen your relationships with journalists.
What are daddy bloggers writing about, and how can you hook your product, service or company into coverage? How are they branching out into sponsorships, and how can you work successfully with them? Join PR University for the latest insights from a panel of top dad bloggers.
Finally, a half-day webinar that gives communicators at hotels, resorts, theme parks, cruises, cities and regional attractions the latest social media tools used by smart travel destinations to build loyalty, website traffic, press coverage and bookings: Bulldog Reporter's "Travel & Destinations Social Media PR: Advanced Practices Workshop." This event takes place Friday, March 30, 1PM-5PM ET (10AM-2PM PT) from the comfort of your office or conference room. It features moderator Sally Falkow, President of Meritus Media, one of PR's leading social media experts, plus practitioners from Aeroplan, Fairmont Raffles Hotels International, Beverley Wilshire — a Four Seasons Hotel, Gansevoort Hotel Group, Mohegan Sun, Vail Resorts and WestJet, who share their latest discoveries about how to harness the amazing power of social networks and news sites. Get inside their planning, monitoring and engagement techniques in this concise, practical half-day virtual event.
Join PR University for an exclusive panel of business media gatekeepers. These no-nonsense media insiders will walk you step-by-step through a practical pitching regimen designed to give you, your client or company the edge in securing valuable column inches, air time or digital ink in top-tier, holy-grail business media in these challenging times.
Join PR University for an exclusive webinar with a panel of savvy PR pros and corporate communicators who are mastering social media engagement, driving web traffic and lead generation, using crowdsourcing, mobile PR, game-based marketing and a host of other hot new marketing modalities. Learn how to gain the trust of top management—and convinced them to give PR an increasing share of the marketing budget.
Learn how to anticipate which types of crises are most likely to hit your organization—and how to respond—during this exclusive PR University webinar. Which actions should you take first to keep the crisis from spiraling out of control? How should you prepare—while the coast is clear—so you can leap into action when the crisis hits? How can you use social media as your ally—not your enemy—in combating rumors, falsehoods and half-truths?
How do tools like Facebook and LinkedIn help—or hinder—employee communications in an era where there are no more gatekeepers of information? How does internal or employee social media usage impact PR, IR, HR, IT and even Legal? How can these platforms be customized to your needs? Learn the answers to these questions and more when PR University convenes this a star-studded team of internal communications experts.
The latest social media craze is Pinterest, drawing millions of devoted users to share online “pin boards” about their interests. Marketers and brand strategists have leapt onto Pinterest in a frenzy—but is it right for you and your business, client or agency? How are savvy brand marketers already using Pinterest to gain followers and boost revenues? And how can you get started before it’s too late?
How valuable would it be to learn the placement criteria and rules for placing your products with top editors in the 2012 Holiday Gift Guides, whose deadlines are right around the corner?
What are the best ways to give your speeches greater impact, persuasiveness, and memorability? What are the inside tips, best practices and latest developments in corporate and political speechwriting? How can you get started in speechwriting or dramatically ramp up your skills—while avoiding common mistakes? Learn the answers to these questions and much more when PR University convenes an exclusive panel of veteran speechwriters, who will share their best practices and proven techniques for writing great speeches every time.
Finally, a half-day webinar that gives corporate communicators at banks, lending institutions, brokerages, mutual funds, insurance firms, credit card issuers, and financial advisors the latest digital, social and integrated strategies used by smart marketers to build loyalty, website traffic, press coverage and sales: Bulldog Reporter's "What's New & What's Working in Financial Services Marketing: Digital, Social and Beyond." It features moderator Sally Falkow, President of Meritus Media, one of PR's leading digital PR experts, plus practitioners from Aflac, Royal Canadian Bank, H&R Block, Citibank, Dix & Eaton, Barclaycard US and journalists from Forbes, Kiplinger's Personal Finance, Glen Gilmore & Social Media and Visible-Banking.com who share valuable secrets about how to harness the amazing power of social networks and score major media coverage—as well as steer clear of the pitfalls and manage online crises. Discover best planning strategies, engagement and measurement techniques, plus top industry trends in this concise, practical, half-day virtual event.
