Dear PR/Communications Professional:
If you're the president of a PR firm and you're not generating consistent net profit of 20% per year, isn't it time to take control of your business once and for all? Isn't it time to give your people---and yourself---the benefits of prosperity and predictability that you deserve?
Wouldn't you like to learn how to manage your PR firm by a set of "magic numbers"---using proven ratios and disciplined techniques that take the guesswork out of billing rates and employee productivity, as well as labor, rent and other expenses?
How would you like to learn PR-agency management formulas that are
guaranteed to increase your PR agency's profitability---no matter what the economic environment?
During challenging economic times, it simply isn't enough to chase new business and land new accounts. To survive and prosper, you must have systems in place that monitor your performance and profitability. But which benchmarks should you be monitoring and how often?
New & Improved 2nd Edition
"THE ULTIMATE PR AGENCY FINANCIAL MANAGEMENT HANDBOOK:
HOW TO MANAGE BY THE NUMBERS FOR BREAKTHROUGH PROFITABILITY
OF 20% OR GREATER" ANSWERS THESE QUESTIONS AND MORE:
PR agency financial management guru Rick Gould, CPA, J.D, Managing Partner of StevensGouldPincus, reveals all the inside tips on how to push your firm to the next level of profitability---even amid a downturn---and move to the average net profit of 20-30% per year that the best performers regularly earn.
You'll discover today's best practices of disciplined PR agency management from one of the most respected consultants in the field. We guarantee you'll discover practical strategies, techniques, ratios and hard-won principles that you can---and should---put to work the minute you put down the book.
What's more, all of the data and tips in this 2nd edition have been updated or expanded, and new sections have been added---including:
If you are ready to take the your agency on a journey toward increased profits, more financial stability and greater career success for you and your valued employees---then make sure you read the new and improved "The Ultimate PR Agency Financial Management Handbook: How to Manage by the Numbers for Breakthrough Profitability of 20% or Greater" today.
Here's how to get this indispensable 2nd edition ahead of the pack: Just purchase your copy of Bulldog Reporter's latest "The Ultimate PR Agency Financial Management Handbook" right now by going to Buy Now or calling one of our Client Satisfaction Representatives at 1-800-959-1059.
Publisher, Bulldog Reporter