Pitching Media

If your success depends on placing stories in top media, use Bulldog Reporter’s programs on proven pitching skills and journalist advice

Bulldog Reporter has long been the leader in providing corporate communicators inside advice from media relations veterans and journalists themselves on how to place stories in top media more effectively. Use our PR University audio conferences and webinars, as well as our Media Relations Summit to learn the most effective pitching skills and techniques for both traditional and new media.


Get inside contact intelligence for scoring prime placements on over 185 TV & radio top-rated talk and interview shows:

Introducing Bulldog Reporter's
New 2014 Talk & Interview Show Producers Contact Guide

Get full contact info for more than...

Millions of TV viewers and radio listeners tune in to their favorite talk show day-in and day-out—it’s one of the last bastions of broadcast loyalty—and opportunity for mass exposure of celebrities, authors, experts and spokespeople—in the age of Twitter and Facebook. Better yet, after enjoying these shows, these faithful viewers are turning to social media and talking about what they just saw, searching for the products, books, restaurants, films, music and services they heard mentioned. Together they can create a viral firestorm of new-found fans and customers.

But how do you win a seat on the talk show couch or news program circuit for your spokesperson, performer, professor, chef, researcher, executive or other personality? What are the smartest techniques and inside...

There’s still no better way to get a story in the media than reaching out to a journalist or blogger directly and pitching the idea to them by phone, email or social networks like Facebook, Twitter or LinkedIn. But pitching hard-bitten journalists can be challenging—especially when you’re working at cyber-speed under tight pressure from bosses and clients.

So how can you more easily and more effectively pitch the traditional and new media press in these difficult times? Learn to win journalists over by phone, email or social media when you join PR University for a fast-paced webinar where you’ll learn how to make your...


How can you best reach and influence American consumers? Answer: If you can reach them through the media they trust most, you can reach their hearts . . . and pocketbooks.

Sit in on this advanced PR University panel of top journalists in lifestyle and consumer media to learn how it’s done—and boost your chances of scoring golden ink. These hard-to-reach journalists will outline the latest trends, topics and issues that work to reach and influence America’s consumer base. You’ll discover how to grab the attention of editorial gatekeepers at leading titles in this space, what they are covering in the months ahead—and what...


Every day, millions of fashionistas read their favorite fashion and beauty magazines or click on their websites to find out what’s hot, who’s not, and what’s coming down the runway tomorrow. How can you tap into the growing desire for fashion and beauty news—and get your offerings on the radar of fashionistas everywhere? What competitive secrets can help you generate eye-popping coverage? What are top fashion editors, scribes and bloggers doing to attract eager readers?

To get the scoop, join PR University for an exclusive roundtable with a top-rated panel of fashion and beauty editorial insiders. Who are these influential...


Did you know the Hispanic market will hit $1.5 trillion in 2015—and is already larger than the economies of all but 14 countries? Or that that Latinos lead the general population in social media, mobile and e-commerce adoption, according to the BIA/Kelsey Consumer Commerce Monitor Study?

It’s true: You ignore this burgeoning, social-savvy market—and its special requirements—at your peril.

Yet while many in these sectors respond to mainstream marketing and social media, they also require refined techniques that are sensitive to language and cultural differences—and so do the media that serve them. In short, before...


The blogosphere is a massively overlooked PR opportunity. After all, consumers increasingly trust bloggers more than brands and even the mainstream media. What’s more, bloggers can become your brand ambassadors and plug you directly into relevant online communities (i.e., potential customers). And, as you know, bloggers have mastered the art of leveraging social media to drive buzz.

Similarly, bloggers need more stories and PR ideas—and are increasingly looking to partner with PR and marketing professionals beyond one-off pitches. So which bloggers are most influential in your market—and how do you find them? What’s the best way to...



How can you tap into the growing hunger for food and beverage news—and get your culinary offerings on the menu of top food media? What competitive edge can you use to generate bountiful coverage? What are top editors doing to attract eyeballs and growling stomachs to their pages and sites? How can you maximize food, drink and restaurant publicity on these outlets—and drive greater results, ROI and recognition for your client or company?

For the answers to these critical questions—and much more—join PR University for an exclusive roundtable with the journalists who create these must-read outlets. Learn...

Food, family, love and sex, health, technology, entertainment—you name it, there are now over 4.4 million “mommy bloggers” covering these topics and more. And eMarketer reports that 18.3 million Internet users who are moms read blogs at least once a month—and that 90% of moms are online versus just 76% of women in general.

Upshot: Mommy bloggers continue to be among the Web’s most interesting—and influential—new media players. So which topics are mommy bloggers writing about today, and how can you hook your product, service or company into coverage? How are mommy bloggers branching out into sponsorships, and how can you work successfully...


Given today’s brutal competition for scoring ink, airtime or pixels in the most influential business outlets—plus the shrinking business news market—it helps to have an inside track on placement in top media. If you want to make your company or product or CEO a star in leading business and finance media, it takes the right combination of killer content and bulldog tenacity to break through.

It also helps to know exactly what top business media are looking for, what first-tier editors are talking about and where business coverage is headed in the weeks and months ahead.

The good news: You can learn what it takes to break...

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