Pitching Media

If your success depends on placing stories in top media, use Bulldog Reporter’s programs on proven pitching skills and journalist advice

Bulldog Reporter has long been the leader in providing corporate communicators inside advice from media relations veterans and journalists themselves on how to place stories in top media more effectively. Use our PR University audio conferences and webinars, as well as our Media Relations Summit to learn the most effective pitching skills and techniques for both traditional and new media.


The blogosphere is a massively overlooked PR opportunity. After all, consumers increasingly trust bloggers more than brands and even the mainstream media. What’s more, bloggers can become your brand ambassadors and plug you directly into relevant online communities (i.e., potential customers). And, as you know, bloggers have mastered the art of leveraging social media to drive buzz.

Similarly, bloggers need more stories and PR ideas—and are increasingly looking to partner with PR and marketing professionals beyond one-off pitches. So which bloggers are most influential in your market—and how do you find them? What’s the best way to...



How can you tap into the growing hunger for food and beverage news—and get your culinary offerings on the menu of top food media? What competitive edge can you use to generate bountiful coverage? What are top editors doing to attract eyeballs and growling stomachs to their pages and sites? How can you maximize food, drink and restaurant publicity on these outlets—and drive greater results, ROI and recognition for your client or company?

For the answers to these critical questions—and much more—join PR University for an exclusive roundtable with the journalists who create these must-read outlets. Learn...

Food, family, love and sex, health, technology, entertainment—you name it, there are now over 4.4 million “mommy bloggers” covering these topics and more. And eMarketer reports that 18.3 million Internet users who are moms read blogs at least once a month—and that 90% of moms are online versus just 76% of women in general.

Upshot: Mommy bloggers continue to be among the Web’s most interesting—and influential—new media players. So which topics are mommy bloggers writing about today, and how can you hook your product, service or company into coverage? How are mommy bloggers branching out into sponsorships, and how can you work successfully...

How would you like to build your multicultural brand and win massive Hispanic media coverage by hearing the secrets of PR pros who have done it successfully—and the inside media relations tips of top journalists at leading U.S.-based Latino outlets? If you’re not actively reaching the $1.5 trillion Hispanic market, then your PR and marketing efforts are DOA. After all, U.S. Hispanic consumers top 51 million—making it the nation’s fastest-growing sub-segment. So how can you tap into this incredible multicultural purchasing power? In just 90 minutes, our PR experts and editors—including Esmeralda Bermudez, GA reporter, The Los Angeles Times; Teresa E. Frontado, Univision News; Orlando Ramirez, editor, La Prensa...


Given today’s brutal competition for scoring ink, airtime or pixels in the most influential business outlets—plus the shrinking business news market—it helps to have an inside track on placement in top media. If you want to make your company or product or CEO a star in leading business and finance media, it takes the right combination of killer content and bulldog tenacity to break through.

It also helps to know exactly what top business media are looking for, what first-tier editors are talking about and where business coverage is headed in the weeks and months ahead.

The good news: You can learn what it takes to break...

Tech and gadget sites and blogs are some of the most popular destinations on the Internet. It seems almost everyone has an interest in the latest news about smartphones, tablets, laptops—and they turn to these influential tech media 24/7 for the information they need.

So how can you tap into the growing craving for consumer tech news—and get your gear, gadgets, apps and tech goodies on the radar of top online influencers? What competitive edge can you use to generate bountiful coverage? What are top tech bloggers doing to attract eyeballs to their sites? How can you maximize publicity on these top-rated online sites—and ...


Brands and PR pros know: You have to keep up—especially in social media where recent changes could leave your brand pages in the digital Stone Age overnight. For example, you’re missing out on 200 million LinkedIn users if you haven’t taken advantage of the site’s latest revamp.

LinkedIn has upgraded everything from its company page and notification capabilities to improved mobile integration. And that’s just the tip of the iceberg.

With overhauls like these in place—it’s time to optimize your brand’s business pages in this fastest growing network. For the freshest insights on how to supercharge your LinkedIn pages and...


Travel and tourism blogs and websites are highly influential—they drive millions of travelers and travel dollars each quarter to the destinations, products or services they cover. What’s more: Travel sites are among the most highly trafficked sites online—with millions turning to them for the latest travel scoops and deals.

So who are the most influential editorial gatekeepers? What are they most interested in covering? What are their individual styles, their points of view, their pet peeves—and how can savvy PR pros connect with them to score valuable coverage?

For the answers to these critical questions—and much more—...

How can you best reach and influence American consumers? Answer: If you can reach them through the media they trust most, you can reach their hearts . . . and pocketbooks.

Sit in on this advanced PR University panel of top journalists in lifestyle and consumer media to learn how it’s done—and boost your chances of scoring golden ink. These hard-to-reach journalists will outline the latest trends, topics and issues that work to reach and influence America’s consumer base. You’ll discover how to grab the attention of editorial gatekeepers at the most prestigious titles in this space, what they are covering in the months...

 

There’s still no better way to get a story in the media than reaching out to a journalist or blogger directly and pitching the idea to them by phone, email or social networks like G+, Facebook, Twitter or LinkedIn. But pitching hard-bitten journalists can be challenging—especially when you’re working at cyber-speed under tight pressure from bosses and clients.

 

So how can you more easily and more effectively pitch the traditional and new media press in these difficult times? Learn to win journalists over by phone, email or social media when you join PR University for a fast-paced webinar...

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