MSLGroup Americas Appoints Dixon As Director of Insights Creation and Measurement

MSLGroup Americas (www.mslgroup.com) announced that Janelle Dixon has joined the agency as Senior Vice President and Director of Insights Creation and Measurement.

Dixon will report directly to Jim Tsokanos, President of MSLGroup Americas. Her team will support clients across the MSLGroup Americas office network with a full array of primary and secondary research, customized measurement solutions and research-driven insights. She will also lead creation of new proprietary products and tools in insights, metrics and measurement.

"Our business has evolved to where we now need to offer seamless measurement across paid, owned, earned and shared media. With our firm’s vision to be our clients’ most trusted advisor in the always-on conversation that is unbound by channel, we sought out Janelle because of her rich experience and knowledge," said Tsokanos. "Janelle will help us better serve our clients who are demanding not only comprehensive integration and digital ROI, but optimization of their investment in communications."

Dixon most recently served on the client side as Unilever‘s North America Media Insights Manager where she leveraged new and traditional research approaches to identify insights and created new research tools to improve communications development and in-market measurement and optimization. Prior to Unilever, she was an Associate Director of Custom Research and Insights at OMD where she led the research initiatives supporting the company’s emerging media shared learning consortium.

"I was attracted to MSLGroup Americas because of the agency’s positioning to identify insights and measurement in an unbound media environment," Dixon said. "As media engagement becomes more fragmented, it is essential to understand how consumers engage across channels to guide how we measure our efforts. They have asked me to strengthen and further develop their capabilities and I look forward to the tremendous opportunity."

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