Let’s talk money. There’s incredible purchasing power and influence driving the She-conomy. For example, did you know that 51% of U.S. private wealth is controlled by women? Or that women now earn and spend at a greater rate than ever before, accounting for $7 trillion in consumer and business spending in the U.S.?
You simply can’t afford not to reach America’s number-one consumer group—not when “women account for 85% of all brand purchases, including everything from autos to healthcare,” according to Media Post.
So how do you reach and influence women? Answer: If you can reach them through the media they trust most, you can reach their hearts . . . and pocketbooks.
Sit in on this advanced PR University panel of top journalists in women’s media...