MEDIA RELATIONS

Increase your pitching prowess, story placements, credibility and relationships with both traditional and online journalists

Learn from leading journalists, bloggers and media relations masters how to increase your success in developing riveting story hooks, creating compelling press releases, writing captivating emails and subject lines, increasing search results and more.


Consumer tech media are some of the most popular destinations online. It seems almost everyone has an interest in the latest news about smartphones, tablets, laptops—and they turn to these influential tech media 24/7 for the information they need. So how can you tap into the growing craving for tech news—and get your gear, gadgets, apps and tech goodies on the radar of top online influencers? What competitive edge can you use to generate bountiful coverage? What are top tech outlets doing to attract eyeballs and clicks? How can you maximize publicity on their properties—and drive greater results, ROI and recognition for...


Get inside contact intelligence for scoring prime placements on over 185 TV & radio top-rated talk and interview shows:

Introducing Bulldog Reporter's
New 2014 Talk & Interview Show Producers Contact Guide

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Crises in their more dire forms can damage or destroy a brand in a worst-case scenario, and cause lost revenues and customers in less drastic situations. It is critically important for an organization to be prepared for unanticipated circumstances. Even someone else’s failure can become detrimental to your own business—competitors’ mistakes can cost the entire industry.

And those problems are compounded when you add social media to the mix: Look no further than the recent US Airways Twitter pic incident—which Entrepreneur dubbed the “worst brand Tweet of all time”—for proof that digital media can spark and spread a crisis...


Did you know the Hispanic market will hit $1.5 trillion in 2015—and is already larger than the economies of all but 14 countries? Or that that Latinos lead the general population in social media, mobile and e-commerce adoption, according to the BIA/Kelsey Consumer Commerce Monitor Study?

It’s true: You ignore this burgeoning, social-savvy market—and its special requirements—at your peril.

Yet while many in these sectors respond to mainstream marketing and social media, they also require refined techniques that are sensitive to language and cultural differences—and so do the media that serve them. In short, before...




The world’s fastest growing brands know how to leverage online influencers and forums to build a following of fans who help them spread the word about the brand—and increase awareness, popularity and sales. Here’s your chance to learn how smart marketers create vast cadres of “brand ambassadors”—fans who turn conversations about products or services into passionate conversations and advocacy.

Bottom line: Customer loyalty is a key competitive differentiator in today’s market—and it’s no longer the sole domain of CRM pros. Thanks to the rise of social media, word-of-mouth marketing and...


The blogosphere is a massively overlooked PR opportunity. After all, consumers increasingly trust bloggers more than brands and even the mainstream media. What’s more, bloggers can become your brand ambassadors and plug you directly into relevant online communities (i.e., potential customers). And, as you know, bloggers have mastered the art of leveraging social media to drive buzz.

Similarly, bloggers need more stories and PR ideas—and are increasingly looking to partner with PR and marketing professionals beyond one-off pitches. So which bloggers are most influential in your market—and how do you find them? What’s the best way to...



How can you tap into the growing hunger for food and beverage news—and get your culinary offerings on the menu of top food media? What competitive edge can you use to generate bountiful coverage? What are top editors doing to attract eyeballs and growling stomachs to their pages and sites? How can you maximize food, drink and restaurant publicity on these outlets—and drive greater results, ROI and recognition for your client or company?

For the answers to these critical questions—and much more—join PR University for an exclusive roundtable with the journalists who create these must-read outlets. Learn...

Food, family, love and sex, health, technology, entertainment—you name it, there are now over 4.4 million “mommy bloggers” covering these topics and more. And eMarketer reports that 18.3 million Internet users who are moms read blogs at least once a month—and that 90% of moms are online versus just 76% of women in general.

Upshot: Mommy bloggers continue to be among the Web’s most interesting—and influential—new media players. So which topics are mommy bloggers writing about today, and how can you hook your product, service or company into coverage? How are mommy bloggers branching out into sponsorships, and how can you work successfully...



Most CEOs and execs either fear or loathe facing the press. So when the media comes calling, they turn to you to arm them with a quick backgrounder on the reporter and hastily scripted quotes. But that’s not enough in today’s go-go 24/7 news cycle.

Instead, you need a disciplined and easy-to-implement system for controlling the message whether in traditional or new media—while making sure your exec looks good on camera and sounds confident and comfortable fielding questions so you see the quotes you want in the final interview.

But how exactly can you control the media message? What are the best and quickest ways to...


Given today’s brutal competition for scoring ink, airtime or pixels in the most influential business outlets—plus the shrinking business news market—it helps to have an inside track on placement in top media. If you want to make your company or product or CEO a star in leading business and finance media, it takes the right combination of killer content and bulldog tenacity to break through.

It also helps to know exactly what top business media are looking for, what first-tier editors are talking about and where business coverage is headed in the weeks and months ahead.

The good news: You can learn what it takes to break...

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