Media Relations
Increase your pitching prowess, story placements, credibility and relationships with both traditional and online journalists
Learn from leading journalists, bloggers and media relations masters how to increase your success in developing riveting story hooks, creating compelling press releases, writing captivating emails and subject lines, increasing search results and more.
Upcoming Webinars
Upcoming Webinars
Mom blogger? Dad blogger? Parenting blogger? The Internet is loaded with influential moms and dads who have taken to blogging—and who are drawing legions of readers and consumers to their sites. Which topics are parenting bloggers writing about, and how can you hook your product, service or company into coverage? What are the latest "do's and don'ts" of pitching parenting bloggers? Join Bulldog Reporter's PR University and our exclusive panel of top parenting bloggers for the answers to these and other critical questions.
Personal finance blogs are some of the most highly trafficked sites on the web, making stars of the bloggers who write them. Who are these influential gatekeepers? What are they most interested in covering? What are their individual styles, their points of view, their pet peeves—and how can savvy PR pros connect with them to score valuable coverage? For the answers to these critical questions—and much more—join PR University for an exclusive roundtable with the journalists who create these must-read blogs.
On Demand Webinars
On Demand Webinars
If you're ready to refresh your pitching skills for the digital age … and if you're ready to acquire inside techniques that give you rock-solid confidence, plus rivet top-tier journalists' attention to your story ideas, you and your team will want to attend Michael Smart's "New Rules for Successful Media Pitching," an intensive, four-hour webinar workshop. Smart has taught his powerful brand of media pitching to hundreds of PR professionals worldwide, and their placement results—starting immediately after they finish his class—are astounding.
How valuable would it be to learn exactly what top women's magazines will be covering in 2012, and the many ways that PR pros can score golden coverage in these influential publications? Discover how to grab the attention of editorial gatekeepers at the most influential titles in this space, what they are covering in the months ahead and what editorial hot buttons you must hit when pitching them and other titles – when PR University hosts an exclusive panel of top journalists from titles such as Marie Claire, Better Homes & Gardens and Family Circle.
Media outlets love facts and figures–as well as surveys and research reports. To learn how to generate massive media coverage of your company using research reports, white papers and other crunchy facts and figures, join PR University for a fast-paced training in the art of research-driven PR from a panel of top pros. You'll hear inside tips and tactics for using research to drive coverage from powerhouses such as ManpowerGroup.
How valuable would it be to have a foolproof way of organizing your key messages, teaching them to your top spokespeople and having them easily remember them and use them in any media setting? Learn how to create a "message map" for your spokespeople from master message mapper Tripp Frohlichstein. Frohlichstein literally invented the technique and has taught thousands of PR pros and top spokespeople to use them to stay "on message," influence audiences and control crisis situations. You'll walk away from this webinar with ideas you can use immediately to transform your messaging and start generating the kinds of coverage your stories deserve.
Travel blogs are some of the most highly trafficked sites on the web. Millions of travelers, tourists, foodies and consumers seek the latest scoops and deals on travel from popular travel bloggers. Who are these influential gatekeepers? What are they most interested in covering? For the answers to these critical questions—and much more—join PR University for an exclusive roundtable with the journalists who create these must-read blogs.
Top Mommy Bloggers Advise PR on Editorial Hooks, Pitching Tips & Hottest Trends for 2012 (On Demand)
What are mommy bloggers writing about, and how can you hook your product, service or company into coverage? How are they branching out into sponsorships, and how can you work successfully with them? Join PR University for the latest insights from a panel of top mom bloggers.
Bulldog Reporter announces a half-day webinar that gives communicators at hospitals, medical centers and clinics the tools and protocols needed to stem the wide variety of crises arising almost daily nationwide: "Managing Crisis in the Healthcare Facility: Best Practices Workshop." This virtual workshop takes place Friday, February 24, 1PM-5PM ET (10AM-2PM PT) from the comfort of your office or conference room. It features moderator Fraser Seitel of HospitalCrisis.net with practitioners from leading healthcare organizations who have learned valuable lessons about managing the press, social media, patients and the public, as well as medical, administrative and legal staff … under pressure. Discover their planning and response secrets in this concise, practical 4-hour event.
How can you make contact with target journalists on social networks without offending them? How can you use Facebook or Twitter to make a pitch—without it coming across as self-serving spin? Learn how to turn your social media presence into a story-generating machine. This webinar will include up-to-the-minute case studies of social media pitching successes and will give you an inside look at how to take your social media PR plan to the next level.
What are daddy bloggers writing about, and how can you hook your product, service or company into coverage? How are they branching out into sponsorships, and how can you work successfully with them? Join PR University for the latest insights from a panel of top dad bloggers.
Finally, a half-day webinar that gives communicators at hotels, resorts, theme parks, cruises, cities and regional attractions the latest social media tools used by smart travel destinations to build loyalty, website traffic, press coverage and bookings: Bulldog Reporter's "Travel & Destinations Social Media PR: Advanced Practices Workshop." This event takes place Friday, March 30, 1PM-5PM ET (10AM-2PM PT) from the comfort of your office or conference room. It features moderator Sally Falkow, President of Meritus Media, one of PR's leading social media experts, plus practitioners from Aeroplan, Fairmont Raffles Hotels International, Beverley Wilshire — a Four Seasons Hotel, Gansevoort Hotel Group, Mohegan Sun, Vail Resorts and WestJet, who share their latest discoveries about how to harness the amazing power of social networks and news sites. Get inside their planning, monitoring and engagement techniques in this concise, practical half-day virtual event.
Join PR University for an exclusive panel of business media gatekeepers. These no-nonsense media insiders will walk you step-by-step through a practical pitching regimen designed to give you, your client or company the edge in securing valuable column inches, air time or digital ink in top-tier, holy-grail business media in these challenging times.
How valuable would it be to learn the placement criteria and rules for placing your products with top editors in the 2012 Holiday Gift Guides, whose deadlines are right around the corner?
How can you make contact with target journalists on social networks—without offending them? How can you use Facebook or Twitter to make a pitch—without it coming across as self-serving spin? How can you use new press release pitching tools to multiply the impact of your news? For the answers to the these questions and many more, join PR University for a roundtable discussion of senior media strategists who are using online and social media to change the way they pitch—and place stories.
Mom blogger? Dad blogger? Parenting blogger? The Internet is loaded with influential moms and dads who have taken to blogging—and who are drawing legions of readers and consumers to their sites. Which topics are parenting bloggers writing about, and how can you hook your product, service or company into coverage? What are the latest "do's and don'ts" of pitching parenting bloggers? Join Bulldog Reporter's PR University and our exclusive panel of top parenting bloggers for the answers to these and other critical questions.
Personal finance blogs are some of the most highly trafficked sites on the web, making stars of the bloggers who write them. Who are these influential gatekeepers? What are they most interested in covering? What are their individual styles, their points of view, their pet peeves—and how can savvy PR pros connect with them to score valuable coverage? For the answers to these critical questions—and much more—join PR University for an exclusive roundtable with the journalists who create these must-read blogs.
Media Lists
This rare, just-updated list is guaranteed to increase your chances for scoring blockbuster media placements among these top TV and radio talk and interview shows. If you want to get authors, experts, celebrities, artists, chefs, entertainers, politicians or personalities in any field into the most-watched national and local TV and radio talk and interview shows—now's the time to start pitching. But first you have to know who the most influential producers are and how to make contact with these elusive executives. Good news: Bulldog Reporter has compiled the most comprehensive, up-to-date talk and interview show producers guide on earth, featuring producer contact info—including email addresses, website and/or phone numbers—for more than 100 top national and local programs, Best of all, you can download the 2012 Talk & Interview Show Producers Contact Guide now. It's a TV and radio pitching and placement gold mine!
This rare, just-updated list is guaranteed to increase your chances for scoring blockbuster media coverage among these top online influencers. If you want to get your story into the most visited trade, consumer, institutional and traditional media healthcare blogs—now's the time to start pitching. But first you have to know who the top bloggers are, where their blogs are located, and how to make contact with these elusive writers. Good news: Bulldog Reporter has compiled the most comprehensive, up-to-date healthcare blog list on earth, featuring editorial contact info—including email addresses, website and Twitter links, and/or phone numbers—for nearly 200 top outlets. Best of all, you can download the 2012 Healthcare Blogger Contact Guide now. It's a healthcare media pitching and placement goldmine!
This rare, just-updated list is guaranteed to increase your chances for scoring blockbuster media coverage among these top online influencers. If you want to get your story into the most visited travel and destination blogs—now's the time to start pitching. But first you have to know who the top bloggers are, what they are covering, where their blogs are located, and how to make contact with these elusive writers. Good news: Bulldog Reporter has compiled the most comprehensive, up-to-date travel blog list on earth, featuring editorial contact info—including all available email addresses, website and Twitter links, and/or phone numbers—for more than 200 top outlets. Best of all, you can download the 2012 Travel Blogger Contact Guide now. It's a travel and destination media pitching and placement gold mine!
This rare, just-updated list is guaranteed to increase your chances for scoring blockbuster media coverage among these top online influencers. If you want to get your story into the most visited mommy blogs—now's the time to start pitching. But first you have to know who the top bloggers are, what they are covering, where their blogs are located, and how to make contact with these elusive writers. Good news: Bulldog Reporter has compiled the most comprehensive, up-to-date mommy blog list on earth, featuring editorial contact info—including all available email addresses, website and Twitter links, and/or phone numbers—for more than 100 top outlets. Best of all, you can download the 2012 Mommy Blogger Contact Guide now. It's a media pitching and placement gold mine!
This rare list is guaranteed to increase your chances for scoring blockbuster media coverage among these top online influencers. If you want to get your story into the most visited influential, popular, celebrity, specialty, traditional media and other food-related blogs—now's the time to start pitching. But first you have to know who the top bloggers are, where their blogs are located, and how to make contact with these elusive writers. Good news: Bulldog Reporter has compiled the most comprehensive, up-to-date food blog list on earth, featuring editorial contact info—including email addresses, website and Twitter links, and/or phone numbers—for more than 260 top outlets. Best of all, you can download the 2012 Food Blogger Contact Guide now. It's a food media pitching and placement gold mine!
