MEDIA RELATIONS

Increase your pitching prowess, story placements, credibility and relationships with both traditional and online journalists

Learn from leading journalists, bloggers and media relations masters how to increase your success in developing riveting story hooks, creating compelling press releases, writing captivating emails and subject lines, increasing search results and more.


Get inside contact intelligence for scoring prime placements on over 185 TV & radio top-rated talk and interview shows:

Introducing Bulldog Reporter's
New 2014 Talk & Interview Show Producers Contact Guide

Get full contact info for more than...

Millions of TV viewers and radio listeners tune in to their favorite talk show day-in and day-out—it’s one of the last bastions of broadcast loyalty—and opportunity for mass exposure of celebrities, authors, experts and spokespeople—in the age of Twitter and Facebook. Better yet, after enjoying these shows, these faithful viewers are turning to social media and talking about what they just saw, searching for the products, books, restaurants, films, music and services they heard mentioned. Together they can create a viral firestorm of new-found fans and customers.

But how do you win a seat on the talk show couch or news program circuit for...


You may spend a lot of time talking to journalists, and you may have journalists as some of your friends, followers and contacts, but how much good is it doing your media relations program? Are you leveraging those valuable media contacts to generate story placements and buzz? More important: How can you systematically build relationships with target journalists and approach them with story ideas?

There is a fine art to turning on—and not turning off—media contacts. But here’s the good news: Once you learn to walk that fine line, you can turn your media relationships into high-profile story placements.

If you...


You may spend a lot of time on social media sites, and you may have journalists as some of your friends, followers and contacts, but how much good is it doing your media relations program? Are you leveraging those valuable media contacts to generate story placements and buzz? More important: How can you systematically use social networks as a tool to connect with target journalists and approach them with story ideas?

There is a fine art to using social media to turn on—and not turn off—media contacts. But here’s the good news: Once you learn to walk that fine line, you can take full advantage of the incredible power of...


Every day, millions of fashionistas read their favorite fashion and beauty magazines or click on their websites to find out what’s hot, who’s not, and what’s coming down the runway tomorrow. How can you tap into the growing desire for fashion and beauty news—and get your offerings on the radar of fashionistas everywhere? What competitive secrets can help you generate eye-popping coverage? What are top fashion editors, scribes and bloggers doing to attract eager readers?

To get the scoop, join PR University for an exclusive roundtable with a top-rated panel of fashion and beauty editorial insiders. Who are these influential...


Crises in their more dire forms can damage or destroy a brand in a worst-case scenario, and cause lost revenues and customers in less drastic situations. It is critically important for an organization to be prepared for unanticipated circumstances. Even someone else’s failure can become detrimental to your own business—competitors’ mistakes can cost the entire industry.

And those problems are compounded when you add social media to the mix: Look no further than the recent US Airways Twitter pic incident—which Entrepreneur dubbed the “worst brand Tweet of all time”—for proof that digital media can spark and spread a crisis...


Did you know the Hispanic market will hit $1.5 trillion in 2015—and is already larger than the economies of all but 14 countries? Or that that Latinos lead the general population in social media, mobile and e-commerce adoption, according to the BIA/Kelsey Consumer Commerce Monitor Study?

It’s true: You ignore this burgeoning, social-savvy market—and its special requirements—at your peril.

Yet while many in these sectors respond to mainstream marketing and social media, they also require refined techniques that are sensitive to language and cultural differences—and so do the media that serve them. In short, before...




The world’s fastest growing brands know how to leverage online influencers and forums to build a following of fans who help them spread the word about the brand—and increase awareness, popularity and sales. Here’s your chance to learn how smart marketers create vast cadres of “brand ambassadors”—fans who turn conversations about products or services into passionate conversations and advocacy.

Bottom line: Customer loyalty is a key competitive differentiator in today’s market—and it’s no longer the sole domain of CRM pros. Thanks to the rise of social media, word-of-mouth marketing and...


The blogosphere is a massively overlooked PR opportunity. After all, consumers increasingly trust bloggers more than brands and even the mainstream media. What’s more, bloggers can become your brand ambassadors and plug you directly into relevant online communities (i.e., potential customers). And, as you know, bloggers have mastered the art of leveraging social media to drive buzz.

Similarly, bloggers need more stories and PR ideas—and are increasingly looking to partner with PR and marketing professionals beyond one-off pitches. So which bloggers are most influential in your market—and how do you find them? What’s the best way to...

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