MEDIA RELATIONS

Increase your pitching prowess, story placements, credibility and relationships with both traditional and online journalists

Learn from leading journalists, bloggers and media relations masters how to increase your success in developing riveting story hooks, creating compelling press releases, writing captivating emails and subject lines, increasing search results and more.

The blogosphere is a massively overlooked PR opportunity. After all, consumers increasingly trust bloggers more than brands and even the mainstream media. What’s more, bloggers can become your brand ambassadors and plug you directly into relevant online communities (i.e., potential customers). And, as you know, bloggers have mastered the art of leveraging social media to drive buzz.

Similarly, bloggers need more stories and PR ideas—and are increasingly looking to partner with PR and marketing professionals beyond one-off pitches. So which bloggers are most influential in your market—and how do you find them? What’s the best way to approach an online influencer? Which topics are top bloggers writing about today, and how can you hook your product, service or company into...

How can you tap into the growing hunger for food and beverage news—and get your culinary offerings on the menu of top food media? What competitive edge can you use to generate bountiful coverage? What are top editors doing to attract eyeballs and growling stomachs to their pages and sites? How can you maximize food, drink and restaurant publicity on these outlets—and drive greater results, ROI and recognition for your client or company?

For the answers to these critical questions—and much more—join PR University for an exclusive roundtable with the journalists who create these must-read outlets. Learn what stories they most like to cover, what they will be covering the rest of this year—and how to generate tons more coverage for your food facility,...

Food, family, love and sex, health, technology, entertainment—you name it, there are now over 4.4 million “mommy bloggers” covering these topics and more. And eMarketer reports that 18.3 million Internet users who are moms read blogs at least once a month—and that 90% of moms are online versus just 76% of women in general.

Upshot: Mommy bloggers continue to be among the Web’s most interesting—and influential—new media players. So which topics are mommy bloggers writing about today, and how can you hook your product, service or company into coverage? How are mommy bloggers branching out into sponsorships, and how can you work successfully...

Are you truly ready for a crisis? Are your crisis plans up to speed—especially in light of new social media and mobile realities? Learn how your organization can create and execute a workable, social-media-savvy crisis plan to successfully manage and minimize the adverse effects of any crisis situation in the digital era—whether it’s a product recall, layoffs, activist or online attack, or worse. If you haven’t reviewed and retooled your crisis plan in the last year, now is the time: Once you learn to write a proven crisis plan step by step, conduct crisis drills, and use the latest crisis response checklists, your value to the organization will skyrocket while ensuring maximum risk reduction. Presented by crisis expert Michael Fineman,  president of crisis...

How would you like to build your multicultural brand and win massive Hispanic media coverage by hearing the secrets of PR pros who have done it successfully—and the inside media relations tips of top journalists at leading U.S.-based Latino outlets? If you’re not actively reaching the $1.5 trillion Hispanic market, then your PR and marketing efforts are DOA. After all, U.S. Hispanic consumers top 51 million—making it the nation’s fastest-growing sub-segment. So how can you tap into this incredible multicultural purchasing power? In just 90 minutes, our PR experts and editors—including Esmeralda Bermudez, GA reporter, The Los Angeles Times; Teresa E. Frontado, Univision News; Orlando Ramirez, editor, La Prensa...

Why have customers—when you can have brand fans? How valuable would it be to learn easy steps to create fan-centric social media programs—and the latest social media channels tools that spread your message and boost sales? Let’s face it: Social media marketing and PR is a moving target, with new social media channels launching weekly and mobile rapidly changing the type of content getting shared or going viral. As a result, many PR pros are finding last year’s social media skills and tools already outdated … and their campaigns DOA. But it doesn’t have to be that way. You can revive your online business and supercharge your social media program in just 90 information-packed minutes. Our exclusive panel of social media experts at top brands will give you a...



Most CEOs and execs either fear or loathe facing the press. So when the media comes calling, they turn to you to arm them with a quick backgrounder on the reporter and hastily scripted quotes. But that’s not enough in today’s go-go 24/7 news cycle.

Instead, you need a disciplined and easy-to-implement system for controlling the message whether in traditional or new media—while making sure your exec looks good on camera and sounds confident and comfortable fielding questions so you see the quotes you want in the final interview.

But how exactly can you control the media message? What are the best and quickest ways to...


Given today’s brutal competition for scoring ink, airtime or pixels in the most influential business outlets—plus the shrinking business news market—it helps to have an inside track on placement in top media. If you want to make your company or product or CEO a star in leading business and finance media, it takes the right combination of killer content and bulldog tenacity to break through.

It also helps to know exactly what top business media are looking for, what first-tier editors are talking about and where business coverage is headed in the weeks and months ahead.

The good news: You can learn what it takes to break...


)

Is your company’s online newsroom up to speed and mobile-ready? Have you incorporated the latest social media widgets? Do you offer Web video to add “stickiness” to your site—and give visiting journalists, the public and even analysts or investors what they want most online? If not—you’re not alone. In today’s Web 2.0 era, there’s still a huge gap between what journalists expect to see on corporate sites—and what PR practitioners actually provide online, including social media-ready content.

What this means to you: You can boost media mentions, improve media relations and dramatically increase...


)

Syndicate content