MEDIA RELATIONS

Increase your pitching prowess, story placements, credibility and relationships with both traditional and online journalists

Learn from leading journalists, bloggers and media relations masters how to increase your success in developing riveting story hooks, creating compelling press releases, writing captivating emails and subject lines, increasing search results and more.

Let’s talk money. There’s incredible purchasing power and influence driving the She-conomy. For example, did you know that 51% of U.S. private wealth is controlled by women? Or that women now earn and spend at a greater rate than ever before, accounting for $7 trillion in consumer and business spending in the U.S.?

You simply can’t afford not to reach America’s number-one consumer group—not when “women account for 85% of all brand purchases, including everything from autos to healthcare,” according to Media Post.

So how do you reach and influence women? Answer: If you can reach them through the media they trust most, you can reach their hearts . . . and pocketbooks.

 Sit in on this advanced PR University panel of top journalists in women’s media...

Most CEOs and execs either fear or loathe facing the press. So when the media come calling, they turn to you to arm them with a quick backgrounder on the reporter and hastily scripted quotes. But that’s not enough in today’s go-go 24/7 news cycle.

Instead, you need a disciplined and easy-to-implement system for controlling the message whether the media is in traditional or new media—while making sure your exec looks good on camera and sounds confident and comfortable fielding questions so you see the quotes you want in the final interview.

But how exactly can you control the media message? What are the best and quickest ways to train busy CEOs to face the press? What traits do great sound bites share, how can you craft them so your exec can deliver them with...

How strong are your writing skills? How would you like to write with greater confidence? If you answered “yes,” you aren’t alone, because everyone—even the best writers—can always improve their skills.

Now every member of your team can create press releases that achieve incredible reach and readership—as well as skyrocket their PR writing competence and confidence—by learning a set of solid writing skills and techniques in this 60-minute webinar presented by Michael Smart, Founder, Michael SMARTPR, and former national news director at Brigham Young University.

Did your last press release fall flat because of poor writing? Are you stuck in a rut because your writing skills aren’t top-notch? Then be sure to join us for this not-to-be-...

How would you like to learn the best tips that will take your influencer and blogger relations program to the next level—so you’ll be able to craft and deliver more persuasive and impactful pitches or campaigns to the top influencers on your beat? How valuable would it be to your team to learn the secrets PR veterans use to research, target and build relationships with the today’s digerati? Learn the latest influencer and blogger relations techniques—including how to define and track influence, how to navigate paid promotional partnerships and long-term campaigns with bloggers, how to create brand ambassadors—in this 60-minute workshop presented by media relations masters and online influencers Amanda Hicken, Manager of Media Relations, PR...

An intensive training for all PR and communications professionals: If you’re looking to supercharge your communications program and outputs—ranging from press releases and media interviews to branding and positioning statements—here’s good news: You can easily focus all your messaging around a unifying strategic theme using message maps—and by applying the steps, skills and practical tips you’ll learn at this event.

What...


What separates the PR or IR professional who commands respect and attention from financial influencers . . . from those who do not? How would you like to ensure you’re equipped to work credibly with financial experts and Wall Street pros to move the needle on your corporate objectives? How would you like to command proven skills for presenting your case to the financial media, analysts and money managers? Good news: The key to success in communicating with financial media, money managers and analysts is taking your traditional PR and media relations skills to the next level of nuance and sophistication. In this 90-minute session...


Consumer tech media are some of the most popular destinations online. It seems almost everyone has an interest in the latest news about smartphones, tablets, laptops—and they turn to these influential tech media 24/7 for the information they need. So how can you tap into the growing craving for tech news—and get your gear, gadgets, apps and tech goodies on the radar of top online influencers? What competitive edge can you use to generate bountiful coverage? What are top tech outlets doing to attract eyeballs and clicks? How can you maximize publicity on their properties—and drive greater results, ROI and recognition for...


Get inside contact intelligence for scoring prime placements on over 185 TV & radio top-rated talk and interview shows:

Introducing Bulldog Reporter's
New 2014 Talk & Interview Show Producers Contact Guide

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You may spend a lot of time on social media sites, and you may have journalists as some of your friends, followers and contacts, but how much good is it doing your media relations program? Are you leveraging those valuable media contacts to generate story placements and buzz? More important: How can you systematically use social networks as a tool to connect with target journalists and approach them with story ideas?

There is a fine art to using social media to turn on—and not turn off—media contacts. But here’s the good news: Once you learn to walk that fine line, you can take full advantage of the incredible power of...


Every day, millions of fashionistas read their favorite fashion and beauty magazines or click on their websites to find out what’s hot, who’s not, and what’s coming down the runway tomorrow. How can you tap into the growing desire for fashion and beauty news—and get your offerings on the radar of fashionistas everywhere? What competitive secrets can help you generate eye-popping coverage? What are top fashion editors, scribes and bloggers doing to attract eager readers?

To get the scoop, join PR University for an exclusive roundtable with a top-rated panel of fashion and beauty editorial insiders. Who are these influential...

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