MEDIA RELATIONS

Increase your pitching prowess, story placements, credibility and relationships with both traditional and online journalists

Learn from leading journalists, bloggers and media relations masters how to increase your success in developing riveting story hooks, creating compelling press releases, writing captivating emails and subject lines, increasing search results and more.

What separates the PR or IR professional who commands respect and attention from financial influencers . . . from those who do not? How would you like to ensure you’re equipped to work credibly with financial experts and Wall Street pros to move the needle on your corporate objectives? How would you like to command proven skills for presenting your case to the financial media, analysts and money managers? Good news: The key to success in communicating with financial media, money managers and analysts is taking your traditional PR and media relations skills to the next level of nuance and sophistication. In this 90-minute session, you’ll hear both from those who work in the field of Wall Street media as well as from IR and PR professionals—such as Gwen Rosenberg, VP...


Consumer tech media are some of the most popular destinations online. It seems almost everyone has an interest in the latest news about smartphones, tablets, laptops—and they turn to these influential tech media 24/7 for the information they need. So how can you tap into the growing craving for tech news—and get your gear, gadgets, apps and tech goodies on the radar of top online influencers? What competitive edge can you use to generate bountiful coverage? What are top tech outlets doing to attract eyeballs and clicks? How can you maximize publicity on their properties—and drive greater results, ROI and recognition for...


Get inside contact intelligence for scoring prime placements on over 185 TV & radio top-rated talk and interview shows:

Introducing Bulldog Reporter's
New 2014 Talk & Interview Show Producers Contact Guide

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You may spend a lot of time on social media sites, and you may have journalists as some of your friends, followers and contacts, but how much good is it doing your media relations program? Are you leveraging those valuable media contacts to generate story placements and buzz? More important: How can you systematically use social networks as a tool to connect with target journalists and approach them with story ideas?

There is a fine art to using social media to turn on—and not turn off—media contacts. But here’s the good news: Once you learn to walk that fine line, you can take full advantage of the incredible power of...


Every day, millions of fashionistas read their favorite fashion and beauty magazines or click on their websites to find out what’s hot, who’s not, and what’s coming down the runway tomorrow. How can you tap into the growing desire for fashion and beauty news—and get your offerings on the radar of fashionistas everywhere? What competitive secrets can help you generate eye-popping coverage? What are top fashion editors, scribes and bloggers doing to attract eager readers?

To get the scoop, join PR University for an exclusive roundtable with a top-rated panel of fashion and beauty editorial insiders. Who are these influential...


Crises in their more dire forms can damage or destroy a brand in a worst-case scenario, and cause lost revenues and customers in less drastic situations. It is critically important for an organization to be prepared for unanticipated circumstances. Even someone else’s failure can become detrimental to your own business—competitors’ mistakes can cost the entire industry.

And those problems are compounded when you add social media to the mix: Look no further than the recent US Airways Twitter pic incident—which Entrepreneur dubbed the “worst brand Tweet of all time”—for proof that digital media can spark and spread a crisis...


Did you know the Hispanic market will hit $1.5 trillion in 2015—and is already larger than the economies of all but 14 countries? Or that that Latinos lead the general population in social media, mobile and e-commerce adoption, according to the BIA/Kelsey Consumer Commerce Monitor Study?

It’s true: You ignore this burgeoning, social-savvy market—and its special requirements—at your peril.

Yet while many in these sectors respond to mainstream marketing and social media, they also require refined techniques that are sensitive to language and cultural differences—and so do the media that serve them. In short, before...




The world’s fastest growing brands know how to leverage online influencers and forums to build a following of fans who help them spread the word about the brand—and increase awareness, popularity and sales. Here’s your chance to learn how smart marketers create vast cadres of “brand ambassadors”—fans who turn conversations about products or services into passionate conversations and advocacy.

Bottom line: Customer loyalty is a key competitive differentiator in today’s market—and it’s no longer the sole domain of CRM pros. Thanks to the rise of social media, word-of-mouth marketing and...


The blogosphere is a massively overlooked PR opportunity. After all, consumers increasingly trust bloggers more than brands and even the mainstream media. What’s more, bloggers can become your brand ambassadors and plug you directly into relevant online communities (i.e., potential customers). And, as you know, bloggers have mastered the art of leveraging social media to drive buzz.

Similarly, bloggers need more stories and PR ideas—and are increasingly looking to partner with PR and marketing professionals beyond one-off pitches. So which bloggers are most influential in your market—and how do you find them? What’s the best way to...



How can you tap into the growing hunger for food and beverage news—and get your culinary offerings on the menu of top food media? What competitive edge can you use to generate bountiful coverage? What are top editors doing to attract eyeballs and growling stomachs to their pages and sites? How can you maximize food, drink and restaurant publicity on these outlets—and drive greater results, ROI and recognition for your client or company?

For the answers to these critical questions—and much more—join PR University for an exclusive roundtable with the journalists who create these must-read outlets. Learn...

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