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SOCIAL MEDIA PR

Use advanced social media PR strategies to skyrocket visibility and sales for travel destinations: Frontline practitioners share new best practices

Finally a half-day webinar that gives communicators at hotels, resorts, theme parks, cruises, cities and regional attractions the latest social media tools used by smart travel destinations to build loyalty, website traffic, press coverage and bookings: Bulldog Reporter's "Social Media PR for Hospitality & Destinations: Best Practices Workshop." This webinar workshop takes place Wednesday, March 17, 1PM-5PM EST (10AM-2PM PST) from the comfort of your office or conference room. It features moderator Sally Falkow, President of ExpansionPlus, one of PR's leading social media experts, plus practitioners from leading destinations who share valuable secrets about how to harness the amazing power of social networks and news sites—as well as steer clear of the pitfalls and manage social media crises. Discover their planning, response and proactive techniques in this concise, practical half-day virtual event. To see specific topics and presenters, print out the five-page brochure. Register by Wednesday, February 17 to save $200; register by Wednesday, February 24 to save $100.

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PR AGENCY MANAGEMENT

How to skyrocket your agency's billings and profit in 2010: Learn business-building secrets of the nation's top performing PR firms

Your invitation to attend Bulldog Reporter's PR Agency Management 2010 Summit, New York City, April 8-9: Is this your year to supercharge your agency's growth and profit? Most PR agencies do a terrific job of creating great public relations, but don't know the "rules" and best practices that can create double-digit growth, plus profits of 20% or more every year, even in a recession. Retreat from your office for just two days with your top executives and learn from more than 30 agency principals at the nation's fast-growing and most profitable PR firms—small, medium and large. They'll tell you exactly how they do it, and how you can adopt their disciplines and proven strategies. If you're committed to extraordinary growth, commit yourself to this extraordinary event, co-sponsored by the Council of PR Firms and Davis & Gilbert LLP. For details on the speakers and practical, profitable topics you'll cover, print out the 7-page brochure and register by Friday, March 5 to save $100.

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SOCIAL MEDIA PR

The Power of Social Network PR: Advanced Bootcamp on Twitter, Facebook and LinkedIn—On-Demand Training Webinar—$100 Discount

If you want to bring yourself and every member of your communications team up to speed quickly on the latest social media techniques, here's the perfect training tool: Bulldog Reporter's PR University three-part (4½ hour) webinar, featuring three of PR's top authorities on using Twitter, Facebook and LinkedIn, lets you learn on your schedule, in your office or at home, at an extremely low price—normally $595, now just $495 (dozens of practitioners paid up to $900 for these webinars individually!). To see credentials on the instructors—John Bell, Chuck Hester and John Earnhardt—as well as details on the tips, topics and techniques covered in this workshop, print out the six-page brochure now.

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MEDIA RELATIONS

Announcing a secret weapon for front-line media relations practitioners: Bulldog Reporter's new Media Pro Pitching Alertsyour 30-day trial only $1!

If you spend 10 or more hours a week pitching the media, give yourself a break: Seize a competitive advantage, give journalists more of what they want, and dramatically increase your story placements: Bulldog Reporter's new Media Pro Pitching Alerts give you twice-weekly pitching intelligence reports with advance notice of the latest Media Moves, plus exclusive Pitching Briefs—advice from journalists themselves on how they want to work with PR professionals. Discover editorial quirks and hot buttons, pitching preferences, inside tips for when to call, what to put in your subject lines—everything to give you a leg up. Sign on to start receiving Pitching Alerts for 30 days—just $1!

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PR PITCHING

NEW 5-CD WORKSHOP

Announcing the Smarter Way to Pitch CD Workshop with Michael Smart

Can you still be successful pitching journalists in today's totally new media environment? The answer is "Yes, absolutely!" Here's how to become a media pitching superstar and capture dozens more placements in top online, print and broadcast over the coming year—guaranteed. Michael Smart's best-selling in-person workshops give you unbeatable pitching techniques, they pump you up and they give you rock-solid confidence. Now you can acquire these same skills and results with a new three-hour, five-CD audio set—so you can achieve pitching mastery on your own schedule at home or in your office. Learn inside secrets of journalist targeting, riveting story development, how journalists really think, how to become their favorite resource and to deliver every pitch with the power of sincerity—not hype. Above all, this workshop is guaranteed to dramatically increase your success placing in the nation's top media. For specifics on all the topics you'll cover and techniques you'll acquire, go to online details or print out the four-page brochure now.

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SOCIAL MEDIA PR

New advanced guide to social media for PR: Dramatically boost your visibility through social networks, SEO, blogs, RSS feeds, YouTube and more

Take advantage of the wave of new PR 2.0 technologies that can vault brand and product visibility among top influencers with Bulldog Reporters special report, "Social Media PR Power Guide: A Busy PR Pro's Handbook for Visibility through Social Networks, Self Publishing and New Media!" This concise, 256-page guide gives you a complete overview of how you can start implementing search engine optimization, corporate blogging, corporate web video, RSS, podcasting and social media now. This essential handbook also includes a new media resources directory, a directory of top bloggers by industry, and revealing case studies in new media. Buy it now, and start taking advantage of these powerful new tools.

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PR CASE STUDIES

New from Bulldog Reporter!

Introducing Bulldog Reporter's "Big Book of Brilliant PR Ideas: 100 Case Studies for Inspiring High-Impact Public Relations Campaigns"

If you only add one book to your professional library this year, make it "The Big Book." This collection of the best PR campaigns of the past three years is guaranteed to ignite your imagination, turn on your team and push your creativity to exciting new heights. Pull "The Big Book" out before you plan any campaign: Use it to review brilliant campaigns that match your product type, your communications challenge or your creative strategy. "The Big Book" gives you in-depth outlines of 100 award-winning efforts that earned unparalleled media coverage. Get online details, print the flyer or call 1-800-959-1059 to order.

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MEDIA LISTS

Media Directory

Only Media Pro lets you build precisely targeted lists—with Pitching Tips—for under $1,700!

Bulldog Reporter's new Media Pro lets you build laser-focused journalist contact and press release distribution lists instantly from our huge database of 12,000 U.S. media and more than 90,000 journalists—updated daily! To help increase your story-placement success, all your lists include Bulldog Reporter's legendary Pitching Tips—detailed intelligence on exactly what your target journalists cover and how they want to work with PR. Best of all, you'll only pay a fraction of the cost of expensive online media list services—just $1,695. You not only save money on your media lists, but you also increase your pitching success rate. To start a free 7-day trial, go to free registration or call Toni Spizman at 1-866-666-1198.

Build Intelligent Media Lists…Instantly Online!

Bulldog Reporter's Media List Builder gives you the easiest, fastest, most inexpensive way to create a highly accurate custom media list: Our newly re-designed Media List Builder lets you go online right now at no cost, build your list, review and edit the list . . . then purchase the list, and receive it in an Excel format via email---all in a matter of minutes. Best of all, your list includes Bulldog's legendary Pitching Tips, to help you precisely target your efforts, especially if you want to follow your press release with a personalized pitch. To check out Media List Builder—and build a sample list at no cost—go there now.

AUDIO CONFERENCES / WEBINARS


Media relations and PR skills from influential journalists and expert corporate communicators—keep you on the leading edge

Take part in live audio conferences and webinars . . . or attend on your schedule—on demand

To update and sharpen your team's PR practices, Bulldog Reporter's PR University presents scores of high-level professional development events every year. These audio conferences and webinars—Meet the Editors, Masters Classes, Bootcamp Workshops and Executive Roundtables—allow you to learn about the hottest PR issues, skills and media targets from the comfort of your office.

Attend these events live . . . or order CDs or MP3 downloads and take part when the timing suits you.


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PUBLIC RELATIONS NEWS

Daily Online Service

Stay on top of hot news, trends and opinions with the best-read trade journal in the PR industry

Daily 'DogFree subscription: Receive Bulldog Reporter's Daily 'Dog every business day. Get free email delivery of the Daily 'Dog, and receive a refreshing burst of breaking news, outspoken opinion, successful media relations techniques, hot PR technology, PR job listings, thought leadership, PR's most popular blogs and a fertile source of white papers, webinars and PR training opportunities. Join the 50,000 public relations practitioners who already receive the 'Dog every day . . . or you'll be in the doghouse.

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HEALTHCARE MEDIA NEWS

Daily Online Service

Start a trial subscription to Inside Health Media: See how it helps you place more stories in top business, trade, and consumer media

If you specialize in health, medical or fitness PR, we invite you to sign on for a test drive and a free trial to this amazing online healthcare media service. Just call 1-866-666-1198 or sign up online. Inside Health Media delivers breaking health media news, hot placement opps and a treasury of media relations intelligence every business day. You get a daily feed of all the news about health media and journalists, as well as a steady stream interviews with top editorial decision makers on how they want to work with health, medical and fitness PR pros. Best of all, your subscription gives you the industry's most complete health media research tool for checking contact information, target journalists, beat charts and pitching preferences for more than 4,900 editorial staff who cover your target markets. Call 1-866-666-1198 for a free trial subscription today or sign up online.

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PRESS RELEASE WRITING

Increase Your Media Placements

The Ultimate Press Release: How to Create Breakthrough Press Materials for the Digital Age

If you want to vault your writing to the "masters" level—and craft compelling news releases that rivet journalists' attention—plus dramatically increase your story placements in today's digital environment, we recommend Bulldog Reporter's concise new $149 handbook, "The Ultimate Press Release: How to Create Breakthrough Press Materials for the Digital Age." This treasury of inside writing tips, advanced distribution strategies and proven media placement strategies will transform all your releases into golden ink, air and online publicity. To get all the specifics on this powerful media relations training tool, just go to handbook details. Or order online or phone 1-800-959-1059.

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MEDIA RELATIONS SUMMIT

Just Released! CD Transcripts from Bulldog Reporter's Media Relations Summit 2009

Let The World's Top Media Experts Help You Advance Your Career And Increase Your Media Coverage

Media Relations 2009 CDsThis audio treasury from Bulldog Reporter's Media Relations Summit 2009 Conference will give you and your team an easy, inexpensive archive of valuable lessons from a diverse range of influential industry leaders.

If you weren't able to attend this year's conference in New York, you'll want to own every one of these session recordings. They're a convenient way to pack hours of wisdom and insights into your commute time — and they're economical, too.

If you did attend but weren't able to be in five places at once, you'll want to fill in what you missed — and share with colleagues some of your favorite presentations. These audio recordings are a great way to maximize your conference investment.

The media relations techniques offered on these CDs not only give you practical actionable solutions — they also bring you excitement and energy of the masters who spoke.

Each CD is only $15 — quite a value for an hour of an expert's time. Purchase the entire set of 48 sessions and save 30% — that's 48 sessions for only $495 — a savings of $210! Plus you get a free storage album with every order. To order by phone call 1-800-959-1059 or use the links below to order online.

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