Master the key skills
required to handle the wide
range of crisis management
challenges in the
healthcare facility

Lead your C-suite, legal counsel
and board of directors to
solutions. When crisis explodes,
communications executives bear
the primary responsibility for crisis management in most healthcare facilities. You have to respond gracefully—often under extreme pressure—to protect operations and your facility's reputation. That means laying out the options, advising on crisis principles and developing responses and messages with your management team. This workshop will equip you to master this role and provide level-headed leadership.

Respond to the press and social media with definitive messages.
Scandal, disaster and conflict today move with firestorm speed across the Internet—online news sites, blogs, Twitter, Facebook—they can have your story (or a perverted version of it) up in minutes or hours. Acquire strategies for best responding to the range of media that cover your facility—developing your overall media message and special approaches for monitoring and managing rapid-fire social media communications.

Communicate transparently with medical staff and other employees.
In order to keep your facility operating smoothly following a disruption, you'll need to communicate quickly and assuredly to your employees. Review the internal and external obstacles to candid communication and restoring trust—and discover how to overcome these challenges with assertive, measured and sensitive messages.

Ensure that patients continue to receive quality care.
Above all, crisis communications need to give patients and their loved ones confidence that their care will not be compromised. Learn techniques for reassuring this critical stakeholder group of your commitment to quality care,

your ability to deliver it, and your command of both the situation and the solution.

Recover and rebuild your reputation within your community.
Community organizations and individuals—fueled by a variety of media—can wreak irreparable harm to a healthcare facility's market stature in rapid fashion … unless steps are taken proactively to reverse negative publicity and misconception. Find out from colleagues and crisis masters specific steps for turning bad news into good.

This concise, practical curriculum helps you master every major facet of unexpected crisis in the healthcare facility

In the course of three sessions, spanning four hours, you and your team will review the all fundamentals of crisis management in the hospital, medical center and clinic, including new dimensions, such as monitoring and responding to social media. Because this webinar is interactive, you'll be able to ask questions of the panelists during Q&A periods, as well email your questions in. All sessions are moderated by healthcare facility expert Fraser Seitel.