LinkedIn Broadens Its Appeal– and Its Reach– With Launch of New Company Review Feature: Social Media Site's Users Can Now Post Product and Service Reviews– and Expand Their Access to Users' Insights

LinkedIn announced this week a new feature that allows users of the social networking website to review products and services offered by a host of big businesses. The new feature, called Company Pages, is designed to give companies exposure to LinkedIn’s over 80 million members, while also giving users access to insight from other professionals in the network, the company said in a press release. Users will benefit from "the considered perspectives of those whom they trust and relate to the most — the people they know," said Jeff Weiner, chief executive of LinkedIn, in a statement, CNNMoney reports.

Among the over 40 companies participating in the initial launch are several big technology names, such as Hewlett Packard, Microsoft and Dell. Other businesses that LinkedIn users will be able to review are JetBlue, ATandT, Citibank and Volkswagen. At the same time, Weiner said businesses can use the feature to display "their strongest recommendations to prospective customers and employees on LinkedIn," which he says can "accelerate growth and trust in their brands," CNNMoney.com reports.

In addition to reviews, businesses can display videos, product information and targeted ads on their Company Pages. LinkedIn, a privately held company that caters to professionals, officially unveiled the feature Tuesday at its annual marketing and advertising event in New York, reports CNNMoney writer Ben Rooney.

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