Bulldog Reporter let’s you hear in journalists’ own words how they want to work with public relations, as well as editorial trends and hot buttons

Journalist Interviews

The secret to placing more stories in prime media: Get to know the most influential editorial gatekeepers—find out what they’re covering and exactly what they want from you.

PR University’s Meet the Editors audio conferences and webinars, the Media Relations Summit’s in-person events and other programs bring you inside pitching advice and media wisdom from top reporters, editors, bureau chiefs, bloggers and producers.

PR University
Media Pro Pitching Alerts
Inside Health Media

How can you tap into the growing hunger for food and beverage news—and get your culinary offerings on the menu of top food media? What competitive edge can you use to generate bountiful coverage? What are top editors doing to attract eyeballs and growling stomachs to their pages and sites? How can you maximize food, drink and restaurant publicity on these outlets—and drive greater results, ROI and recognition for your client or company?

For the answers to these critical questions—and much more—join PR University for an exclusive roundtable with the journalists who create these must-read outlets. Learn what stories they most like to cover, what they will be covering the rest of this year—and how to generate tons more coverage for your food facility,...

Food, family, love and sex, health, technology, entertainment—you name it, there are now over 4.4 million “mommy bloggers” covering these topics and more. And eMarketer reports that 18.3 million Internet users who are moms read blogs at least once a month—and that 90% of moms are online versus just 76% of women in general.

Upshot: Mommy bloggers continue to be among the Web’s most interesting—and influential—new media players. So which topics are mommy bloggers writing about today, and how can you hook your product, service or company into coverage? How are mommy bloggers branching out into sponsorships, and how can you work successfully...

How would you like to build your multicultural brand and win massive Hispanic media coverage by hearing the secrets of PR pros who have done it successfully—and the inside media relations tips of top journalists at leading U.S.-based Latino outlets? If you’re not actively reaching the $1.5 trillion Hispanic market, then your PR and marketing efforts are DOA. After all, U.S. Hispanic consumers top 51 million—making it the nation’s fastest-growing sub-segment. So how can you tap into this incredible multicultural purchasing power? In just 90 minutes, our PR experts and editors—including Esmeralda Bermudez, GA reporter, The Los Angeles Times; Teresa E. Frontado, Univision News; Orlando Ramirez, editor, La Prensa...


Given today’s brutal competition for scoring ink, airtime or pixels in the most influential business outlets—plus the shrinking business news market—it helps to have an inside track on placement in top media. If you want to make your company or product or CEO a star in leading business and finance media, it takes the right combination of killer content and bulldog tenacity to break through.

It also helps to know exactly what top business media are looking for, what first-tier editors are talking about and where business coverage is headed in the weeks and months ahead.

The good news: You can learn what it takes to break...

Tech and gadget sites and blogs are some of the most popular destinations on the Internet. It seems almost everyone has an interest in the latest news about smartphones, tablets, laptops—and they turn to these influential tech media 24/7 for the information they need.

So how can you tap into the growing craving for consumer tech news—and get your gear, gadgets, apps and tech goodies on the radar of top online influencers? What competitive edge can you use to generate bountiful coverage? What are top tech bloggers doing to attract eyeballs to their sites? How can you maximize publicity on these top-rated online sites—and ...


Travel and tourism blogs and websites are highly influential—they drive millions of travelers and travel dollars each quarter to the destinations, products or services they cover. What’s more: Travel sites are among the most highly trafficked sites online—with millions turning to them for the latest travel scoops and deals.

So who are the most influential editorial gatekeepers? What are they most interested in covering? What are their individual styles, their points of view, their pet peeves—and how can savvy PR pros connect with them to score valuable coverage?

For the answers to these critical questions—and much more—...


Does your boss or CMO still think TV is the best way to reach the masses? It’s not. YouTube reaches more U.S. adults aged 18-34 than any cable network. And Instagram enjoys over 150 million monthly users. That means it’s time to revisit your marketing strategy if you haven’t already added online video to the mix.

Not only is video the fastest-growing segment in online marketing, but it also gives you greater social media reach and SEO exposure. That’s because YouTube is the second most popular search engine after Google. It’s also because search algorithms increasingly reward visual content and social media...

How can you best reach and influence American consumers? Answer: If you can reach them through the media they trust most, you can reach their hearts . . . and pocketbooks.

Sit in on this advanced PR University panel of top journalists in lifestyle and consumer media to learn how it’s done—and boost your chances of scoring golden ink. These hard-to-reach journalists will outline the latest trends, topics and issues that work to reach and influence America’s consumer base. You’ll discover how to grab the attention of editorial gatekeepers at the most prestigious titles in this space, what they are covering in the months...

Reuters Health is one of the most wide-reaching and respected outlets in the health and medicine space—thanks in no small part to the fact that it reports on 110 studies per week at latest count.

Separate from the main Reuters wire service, it provides daily breaking news coverage of the global pharmaceutical medical and consumer health sectors. It provides a stellar target for experts who can comment on the latest research in the health and medical space. The service includes Reuters Health e-Line, which is aimed at a consumer audience, Reuters Health Medical News, which targets doctors and healthcare professionals—and which counts WebMD’s Medscape among its clients—Reuters Health Industry Briefing, and Reuters Salud, which provides Spanish-language global breaking...

Here's terrific news if you and your team are committed to keeping your skills competitive and your knowledge up to the minute: PR University’s PR Training Passport now allows you to attend every one of our 90-minute Live webinars—more than 60 professional development events per year—for a single, one-time $1,695 annual subscription. Why continue to pay the full price of $299 for every webinar (all 60 + live events could cost you up to $17,940!)? Instead of paying $299 each, you pay as little as $28.25 each! Now you can afford to give your staff the high-quality, real-world PR training they deserve, all year long, for just $1,695 (you save up to $16,245). Don't ever pay "retail" again.

Your Live PR Training Passport gives you access to a full year of...

Syndicate content