Among all social media, Facebook presents the most powerful opportunity for PR pros—since the network's reach is so huge worldwide and since it facilitates engagement like no other medium. But if we want our fair share of the Facebook marketing budget, we must master it. Introducing the definitive handbook on Facebook PR, from how to build a huge following, best posting techniques, and Facebook faux pas . . . to Facebook media pitching, engagement secrets, and hottest time-saving Facebook tools. Facebook PR gives you an incredible tool for reaching and influencing your markets (and for increasing your career value!)---Bulldog Reporter's new guide, "Facebook PR Handbook: How to Win Friends and Engage Customers with the World's Mightiest Social Network" brings this power to your communications team.