August 3, 2012

Worth Avenue Taps MRL Communications

Luxury-shopping destination, Worth Avenue Association, has retained MRL Communications (www.mrlcommunications.com), a strategic marketing firm specializing in the fashion and luxury industries, to position the Worth Avenue brand for growth. As Part II of Worth Avenue's brand revitalization project, MRL Communications will work across marketing and design disciplines to strengthen the Worth Avenue perception and experience to ensure long-term success.

"We wanted to partner with a firm with experience in the luxury market to work with us to expand our long-term brand communication strategy. MRL Communications's luxury positioning conveys a message synonymous with ours: quality, service and experience. In retail it's all about the fit and with this retail industry veteran, we have found ours," said Worth Avenue Association's President, Gregg Beletsky.

Currently splitting her time between New York City's fashion mecca and the luxury momentum in South Florida, MRL Communications, President, Molly R Leis is no stranger to the retail industry. MRL Communications brings a luxury perspective and comprehensive approach to brand development.

"We're proud to be working with one of the country's most historic, iconic luxury brands. Worth Avenue is a stunning edition to our client roster. We look forward to continuing Worth Avenue's momentum through the creation of a long-term growth strategy for the brand, said Leis.