July 13, 2012

WorkSimple's New Personal Edition Aims to Help Public Relations Practitioners Become Better Working Professionals Through Solid Career Management

WorkSimple (http://getworksimple.com/), a social performance platform that helps individuals, teams, and large organizations set focuses, share social goals, get feedback, and boost results, is changing the way public relations professionals manage their careers through its new Personal Edition. The Personal Edition, which is currently in limited release, helps these professionals manage their accomplishments and advance their careers with a platform that's as easy to use as their favorite social network. In the past, showing off your accomplishments by way of a personal portfolio was something only artists or designers could do. Now, WorkSimple's Personal Edition allows any working professional, including PR practitioners, to manage what they do well through a visual storyboard of goals, accomplishments, endorsements, and more. "Public relations, like many other professions, can be hard to translate to the everyday person if they're not in the industry themselves," said Morgan Norman, co-founder and CEO of WorkSimple, in a company release. "More than that, though, having a visual portfolio that goes beyond a standard resume can help PR professionals show what they've developed, what they're working on, and ultimately share their complete professional story with others."

Here's how it works: Amy, an Assistant Account Executive at People PR, signs up for an individual account. Through WorkSimple's Personal Edition, she can create goals or milestones she wants to achieve this month. The Senior Account Executive, as well as her co-workers and managers, can give her real-time feedback, endorsements, and even "likes" regarding her progress. Amy can also keep track of all her goals — as well as show off her PR accomplishments — through reports, which can be generated whenever she wants.

In addition, PR professionals can use analytics on the Personal Edition to see who's checking out their work and who's giving them feedback, as well as showcase their accomplishments externally through LinkedIn and Twitter. This can be particularly helpful if Amy decides to leave People PR to look for public relations opportunities elsewhere. The combination of all of these features can help professionals like Amy to build their professional brand in the PR industry and shape her as a solid practitioner.

"Many in the PR space face the challenge of not only showcasing what they've done, but also how they got there and what results were produced, whether it's a press release, social networking efforts, or a blog post," said Ben Moore, co-founder and CTO of WorkSimple. "WorkSimple's Personal Edition allows anyone in the PR space to translate these achievements to a visual portfolio of goals, feedback, endorsements, and accomplishments, helping them get the recognition they deserve. This is something traditional portfolio platforms just don't do."

WorkSimple's Personal Edition is currently in limited release. To request an invitation code, sign up at http://getworksimple.com/for-individual.