February 21, 2012

What's UP Public Relations and SOAR Communications Partner on New Clients

Taking advantage of a new partnership begun for 2012, Scandinavian apparel-maker Bergans of Norway and startup premium sport trailer manufacturer Road Warrior Sports have named Denver-based What's UP Public Relations (www.whatsuppr.com) and Salt Lake City-based SOAR Communications (www.soarcomm.com) as agency of record to promote and establish the brands in the U.S.

The brands will benefit from the more than 40 years of combined experience in the outdoor, snow and cycling markets thanks to the partnership of the two established agencies and gain the knowledge of company presidents Beth Cochran and Chip Smith, who have specialized in core active markets for most of their careers.

"Chip and I have discussed working together for years now and these winter opportunities presented themselves where we could team up to best serve new clients," said Cochran, head of What's UP PR. "We kicked off the new year and our new partnership with a very successful Outdoor Retailer show for both brands and we're looking forward to continuing through 2012 and beyond."

While both agencies focus primarily on public relations, the new partnership has opened opportunities for What's UP PR clients to access SOAR's broader marketing and creative services, and existing SOAR clients are benefiting from Cochran's long history in the snowsports industry and media relationships.

"Both What's UP PR and SOAR have a similar outlook when it comes to how to give clients the best bang for their buck and combine flexibility to act quickly and the ability to step back and take a strategic look about what's best for each brand," said SOAR president Smith. "In just a few months the benefits of working with Beth and her team have made themselves apparent to our staff and our clients."